The place for all AOL news and updates.
Warren Webster's posts
Jan 10th 2012
We are thrilled to announce that Patch has become the #4 local and regional property, according to comScore's December rankings, up from #10 at the beginning of 2011. This UV growth continued in December despite a seasonal decrease among many other local and regional sites. Patch launched less than 3 years ago, and the average age of Patch sites is less than 14 months old - so you can imagine how proud we are of this accomplishment. It is truly a testament to the hard work of our teams in communities across America. Most importantly it shows that Patch continues to engage and connect with residents of towns, which, after all, is where our focus is day and night. Go Patch!
Dec 8th 2011
We couldn't be more excited about the launch of our new contest, Deck the House! In towns across America, residents are channeling their inner Clark Griswolds, and Patch is harnessing that holiday spirit by asking users to pull out the ladders and bring some holiday spirit to the neighborhood in the form of lawn reindeer, plastic Santas, and lights...and anything else that helps them "deck their houses"!
We're recognizing the best of these efforts, and perhaps most importantly, giving $100,000 to local public schools in the winning town. You can check out all the rules here, and we hope you'll submit your own photos and videos - and once the submissions start coming in, be sure to vote for your local favorites! Patch aims to bring neighborhoods together, and to give back in meaningful ways. This contest is an exciting and fun example of that, and of our commitment to support our communities in engaging ways Let the (reindeer) games begin!
Oct 12th 2011
Last week, Patch was delighted to host a panel discussion at Ad Week called "Real Moms, Real Power: A Real Conversation," about how brands can connect with moms as one of the most attractive - and valuable - consumer segments out there. Because moms are such a large part of our audience in Patch communities across the country, we were happy to offer a sounding board on behalf of this important group.
One of our goals is to be the most useful platform supporting busy working women in living better, more informed lives in their neighborhood, helping them make critical decisions, and empowering them to share and connect with each other. This panel was a great way to talk about "what makes moms click," and how brands are reaching out to this demographic. We brought together an all-star group of mom marketing experts: Ann Lundburg (EVP from CafeMom), Catherine Connors (Director of Community & Social Good from Babble.com), Rachel Fishman Feddersen (Parenting Group Editorial Director), and Lesley Solomon (a healthcare marketing executive and mother of 2 boys). I represented Patch and the local perspective on the panel (despite being a single guy with no kids! Talk about the hot seat!); Jim Norton, SVP of AOL Sales did a great job as the moderator. It was a lively discussion, to say the least, and helped solidify Patch's position as the place to reach moms locally (where they make 80% of their purchases) and in the home.
Following the panel it was time to have some fun at the Patch Block Party, which featured a local a cappella group (Select Blendz), a variety of specialty dishes from Patch towns (deep fried Blue Point oysters from Mt. Pleasant, SC NY Lady Apple creme brulee from Port Jefferson, NY and rock shrimp corn chowder from Newport, RI, to name a few!), and of course our Patch signature cocktail (spiked lemonade and iced tea!). We were also thrilled to have several Patch local editors on hand, sharing their experience covering local communities. A Patchy good time - and, we hope, very informative!