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Tim Armstrong, Chairman and CEO, AOL's posts

Dec 16th 2013

AOL Advertising Goes Global Under Jim Norton's Leadership

Advertising is an area that AOL has increasingly gained strength in. The work we have done to rebuild our products and platforms is a highlight for the company, and our barbell strategy has become one of the successful models in our industry.

Success starts with our ability to drive change and to lead, and today we are promoting one of the best leaders we have at the company to lead our push into globalizing our advertising business and partnerships. Jim Norton has been promoted to Head of Global Media Sales for AOL and he will be responsible for our global sales strategy and structure. Jim will be working closely with our brand leaders and with Graham Moysey who leads our International business.

Since joining AOL in 2009, Jim has re-architected AOL's sales approach and go-to-market strategy to optimize revenue across AOL's leading property and platform solutions. His category-led sales infrastructure and agency development practice have allowed AOL to pioneer strategic partnerships and innovative cross-platform marketing solutions across all the global agency holding companies and with Fortune 500 clients. Jim has also driven growth across all advertising revenue lines, including video, O+O display and network, a combination that is delivering great consumer experiences and successful customer results.

Jim is a true leader in every sense of the word, and the entire AOL team has witnessed his transformative leadership and results.

Please welcome Jim Norton to his new role; 2014 is our year to conquest, and it starts today.

Jul 24th 2013

It's Time for Programmatic to Explode Creativity



Coming on the heels of our successful Digital Content NewFront in late April, we announced today that we are holding the first ever Programmatic Upfront event on Sept. 23 -- the first day of Advertising Week 2013 -- for more than 150 clients, media, analysts and investors. The theme of the AOL Networks Programmatic Upfront is "Programmatic Explodes Creativity." We will celebrate the creativity headed our way as technology, data and automation free up marketers and agencies to do wildly imaginative things.

Since the 1970s, TV has been the primary beneficiary of upfront buying. In the last two years, digital has also held upfronts, with a heavy emphasis on video inventory. But as chief marketing officers and other brand stewards come to terms with the reality that proving ad spend ROI is "the new black", there is every reason to believe advertisers will soon be willing to pre-allocate media budgets against large scale display inventory.

The online advertising industry has created a fear and chaos-based environment filled with hundreds of small companies each pitching highly technical necessities to drive digital spend and achieve ROI. At AOL, we believe this must change. CMO's can't embrace digital much further without a simpler connection between people and platforms. They can't shift their budgets from TV until we - as an industry - demonstrate the true power of digital to unlock creativity.

We believe this is the first of what will become an annual industry event -- just like the Digital NewFronts. At AOL, we want to lead this new revolution and help define a new way of buying in the programmatic space.

Recent stats from eMarketer show just how big this business is and will be in the coming years. eMarketer estimates U.S. advertisers will spend more than $3.36 billion on real-time bidding this year, up from just under $2 billion in 2012 and less than $1 billion in 2011. eMarketer expects double-digit increases in spending each year through 2017, when real-time bidding will account for more than $8.49 billion in digital ad spending-or 29% of all digital display spending.*

Check out the event details below.

AOL Networks Programmatic Upfront
Date: September 23, 2013
Location: Skylight West, 500 West 36th Street (@ 10th Avenue)
Time: 5:00-7:00PM ET
Invitation only event

The event will feature marketers and agency executives who will showcase the business rationale that illustrates why upfront programmatic commitments are critical to their business strategy. Speakers will talk about the creative revolution that is made possible by automation.

Brand, agency and industry participants in the AOL Networks Programmatic Upfront will be announced at a later date.

*eMarketer Digital Intelligence Report (April 4, 2013): RTB Ad Spend Continues Robust Growth

Apr 11th 2013

PepsiCo's Peter Land Joins AOL To Lead Corporate Communications

Today I'm pleased to share that we have appointed Peter Land as Senior Vice President, Corporate Communications. In this role Peter will develop and oversee AOL's global external and internal corporate communications strategies and work with AOL's brands to drive their respective communications efforts. He'll also work in concert with our investor relations, government affairs and public policy groups. As a member of the company's leadership team, Peter will be based in New York and report to me.

With more than 25 years of senior level communications experience working for several of the world's leading media companies and brands, Peter's ability to navigate the dynamic media and digital environments, develop and manage teams worldwide and work strategically and effectively in both the consumer marketing and corporate reputation arenas will make him a critically important member of our leadership team. He has managed multi-faceted, multi-stakeholder efforts on a global stage, which will become more and more important to AOL as we continue to grow.

Peter joins AOL from PepsiCo, where he served in a number of senior leadership roles – most recently overseeing global media strategy, financial communications and issues management. He joined PepsiCo in 2009 to oversee communications for the PepsiCo America Beverages division and manage the company's corporate digital strategy. Before joining PepsiCo, he was a global managing director of Edelman. He was Director of Marketing Communications for the NBA and worked for Kraft Foods in London as Director of European Promotions. He began his career as a sportswriter for the Washington Post and earned a B.A. from Duke University. He is an adjunct professor at NYU's Stern School of Business.

Sep 11th 2012

Looking Back, Moving Forward


On September 11, 2001, I was one of the many people in New York City to watch the fall of the World Trade Towers. The sights, sounds, and memories of that day will be something that I continue to think about throughout my life. There are no positive memories of that morning and there never will be for me.

As vivid as the memories of that morning have been over the last decade, the memories of people moving to action in New York to serve the victims, the families, and the public servants of 9/11 are as vivid. In a matter of minutes and hours, an act that was meant to freeze the country and our freedom, led to an outpouring of immediate action. If terrorism is about creating inaction, our country is about action. If the business of America is business, the action of America is action.

Action America is an organization founded to allow people to serve, donate, and share in their local communities in the spirit of the millions of people who spontaneously responded and served the country after the terrorist attacks on 9/11. The goal of Action America is to annually create the largest set of positive actions across America to help turn 9/11 into a day of positive action. Kenny Dichter, the Founder of Marquis Jet, and I founded Action America to increase volunteerism and to amplify the efforts of the many people and organizations who have committed themselves to making 9/11 a day of positive actions.

For 2012, Action America is focusing our efforts on three organizations – The National September 11 Memorial & Museum, Tuesday's Children, and The Wounded Warrior Project. We are also partnering with the 9/11 Day of Service to offer volunteer opportunities in thousands of communities across the country.

26% of Americans did volunteer work in 2011, totaling 8.1 billion volunteer hours. Our country is built on a foundation of service and the fact that a quarter of Americans volunteer is a powerful message that Americans are united in selflessly improving their communities, one volunteer at a time. Serving and volunteering can happen in small ways and in big ways. We are very proud of the people and organizations that are moving the country forward by giving time and energy around 9/11.

We will always remember 9/11 as a senseless tragedy. We hope 9/11 will also become a day of action and a day to improve the future of the country and our communities. We hope you will visit ActionAmerica.com and find a way to become one of the Americans that sends a message to the world – inaction and terror don't live in this country. Action Up - TA

Apr 24th 2012

AOL Participates in First Digital Content NewFront

In February AOL joined forces with Digitas, Hulu, MSN, Yahoo! and YouTube to bring the first-ever Digital Content NewFronts (DCNFs) to the market. The day has come for AOL to show the market the quality and depth of our offerings, and the level of differentiation we bring to advertisers.

Today, we bring together AOL's clients with leading content creators, distributors and talent in a unique environment that showcases all that we have to offer. Our program focus: Powering Brands through Ideas and Content.

We've seen – from our consumer and advertiser insights – that premium content powers the differentiation that brands are looking for to reach and engage with consumers. AOL powers content and brands through its well-known media properties, including Autoblog, TechCrunch, Moviefone, Engadget, The Huffington Post, Stylelist, MapQuest and Patch. As a part of this, we are deeply committed to original programming and understand the importance of creating a meaningful marketplace for brands with digital content. Given our range of branded, premium, social and video-centric programming, we continue to deliver interesting and valuable experiences to users -which is what advertisers want and need.

This afternoon at the Highline Stages in NYC, AOL will bring together 450 brand advertisers, marketers, agencies and digital and TV media buyers to announce AOL's new slate of video programming, promote original programming producers and casts, unveil a new product and showcase the power and reach of the AOL brand.

I'll be keynoting the event, and program speakers and panels will include:

  • Brand Solutions with AOL's Jim Norton, Head of Sales & Janet Balis, Head of Sales Strategy, Marketing and Partnerships

  • Mega-Trends with AOL's Ned Brody, Chief Revenue Officer

  • Behind Our Content with Jim Stengel, CEO of Jim Stengel Co. and former Global Marketing Officer for P&G (moderator):
    • Michael Hogan, Moviefone
    • Christina Norman, HuffPost BlackVoices
    • David Kiley, AOL Autos
    • Tim Stevens, AOL Tech
    • Susan Kaplow, HuffPost Women

  • Main Stage with Ran Harnevo, Head of AOL Video

We'll also have on stage with us incredibly talented fashion & style influencers like Nina Garcia, Rachel Roy and Erin Fetherston; Michael Eisner, an icon in the American entertainment industry, and Larry Tanz, CEO, Vuguru, as well as the cast of a new web series: Julie Warner, Kristy Swanson, Amy Yasbeck, and Romy Rosemont; and Amy Harris, best known for Sex and the City, will participate in the event experience. And there could be more surprises ...

We are thrilled to be a part of this inaugural event and look forward to many Digital Content NewFronts to come.

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