Sharicca Boldon's posts

Mar 5th 2012

AOL Ad Team Connects with Retailers

AOL Advertising's
Advance, Network and National West teams headed out to eTail West last week to network with more than 700 retail marketers. The show was a great opportunity to connect with existing clients as well as to take a first step towards entering the consideration set for new, potential clients.

The show featured a Personalization track for the workshops and several competitors showcased their relevant product offerings -- customized shopping experiences, personalized ads, and personalized searches.

Sachin Jogia, Senior Product Manger at AOL UK, recently discussed the evolution of dynamic creative optimization on the AOL Advertising Blog sharing how dynamically personalized ads emerged onto the display advertising scene and what the future possibilities can be:

"Online display ads have come a long way in the last 14 years since the birth of Advertising.com. Dynamic Creative Optimization is one of the newest and (arguably) most interesting areas of the market today. But, how did we get here?

Here's a quick look back at the evolution of the online display landscape. In the early 1990's, banner ads were embedded into publishers' sites and a direct transaction happened between an advertiser and a publisher... then ad networks came along.

These ad networks, such as Advertising.com, provided the ability to serve the ads on behalf of the publisher and monetize their site for them, usually via a revenue-share agreement, ultimately delivering higher quality and broader reaching content which was optimized for each advertiser. This optimization was a revolution for online display advertising, as it gave advertisers insight into the channels that were performing well for them via a key metric known as the click-through rate."

Learn more about dynamic ads by clicking here and check out the latest findings from eTail West by clicking here.

Dec 1st 2011

AOL's Advertising.com Named One of Baltimore's Top Workplaces

According to the Baltimore Sun, AOL's Advertising.com is one of the best places to work in Baltimore. The awards were based on employee feedback and Advertising.com earned a spot in the medium-sized company category. Strengths highlighted by the award include execution, career growth, managers, conditions, as well as pay and benefits.

Reasons employees love working there include:

"I feel I am challenged everyday. I'm really impressed about the morale boosting things AOL does for it's staff. I have worked at other places and really appreciate all the extras."

"Great work environment. Work hard, play hard mentality."

"The people who work here. From our interns to my boss and other superiors, the people here are fun and driven to work hard."

Advertising.com is a premium ad network for publishers and advertisers of all sizes and formats. We offer display, text and video advertising to help brands drive their business. Advertising.com is the technology, data and insights arm of AOL Advertising. There are 197 employees who work out of the Baltimore office.

To read the full article from the Baltimore Sun, click here.

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