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Sarah Chetta's posts

Jul 13th 2012

Goviral Sponsors IAB's Great British Social Media Festival


Goviral
was sponsor this week of the Internet Advertising Bureau UK Great British Social Media Festival, which attracted a sold-out crowd in East London. Mads Holmen, goviral Planning Director, spoke to delegates at the annual event, designed to inform and educate about the importance of a robust, well-thought out, relevant social media strategy through new case studies, research and first-hand insights.

Mads' presentation, 'Engaging Generation Social,' was well received and sent Twitter wild. He discussed the prominence of social media, with the social generation forecast to become the biggest consumer group on the planet by 2015. Mads also discussed how the role of advertising will adapt to engage, impact and give generation social a reason to be receptive. Representatives from Google, Microsoft, Twitter and Samsung were also on hand at the event.

Learn more about Goviral and its video offerings here and read about more social insights Mads presented at Social Media Week in February.

Apr 30th 2012

Carla Buzasi and HuffPost UK Scoop British Media Award!

Carla Buzasi, Editor-in-Chief of The Huffington Post UK, has scooped the top individual award -- Media Innovator of the Year -- at the British Media Awards, recognizing innovation and excellence across the British media industry.


The judges deemed that Carla and The Huffington Post UK showcased a mixture of old-fashioned and modern editing, "incorporating original reporting and comments with a chorus of contributions from the audience in real-time." The Huffington Post UK was also highly commended in the 'Social Media and Marketing Innovation' and 'Digital Media Innovator of the Year' categories.


"I'm very proud that, just nine months after launch, HuffPost UK is being recognized in this way. The team works tirelessly to ensure we're creating the very best original reports, news stories and blogs, and it's great that the rest of the British media scene are sitting up and taking notice," Carla said.


Last November, The Huffington Post UK was honored by the Lovie Awards with a Gold Award in the news category.

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