Maureen Sullivan's posts

Dec 4th 2013

Brian Balthazar Joins AOL As Executive Producer and Head of Programming For AOL.com

I'm thrilled to announce that Brian Balthazar is joining AOL.com as Executive Producer and Head of Programming. Brian's experience is unparalleled and unique – he has original TV programming expertise as well as a world-class production background. He will play a leading role in the future of AOL.com as we program a loved and engaging destination for our loyal viewers. He is one of the most creative and talented people in the programming industry today, and we're looking forward to Brian officially joining our team in January.

In addition, Brian is a nationally recognized pop culture expert who has spent his entire career managing premiere consumer media brands.

He joins AOL from HGTV where he was Director of Original Programming and Development -- overseeing more than 500 hours of programming for many of the network's most popular titles and some of my personal favorites, like "House Hunters" and "Selling New York/Selling LA."

Prior to HGTV, Brian spent many years at NBC and the Today Show, where he launched the very successful fourth hour of "TODAY" with Kathie Lee Gifford and Hoda Kotb.

I sat down with Brian recently to get his thoughts on joining the AOL family.

Nov 13th 2012

After a Nationwide Search Resulting in Over 1,200 Entries, We Are Proud to Announce the Six Next MAKERS

In partnership with Simple, Unilever's new facial skincare brand, AOL is honored to reveal the winners of the nationwide search for extraordinary women driving positive change in their communities.

Recognized as Next MAKERS for their leadership, vision, courage and ingenuity, Colonel Jill Chambers, Olivia Joy Stinson, Anna Rodriguez, Reshma Saujani, Emily May and Lydia Cincore-Templeton, will join our prestigious group of women on MAKERS.com.

The MAKERS community is inspired by the remarkable and heartfelt nominations that poured in, recognizing exceptional women across the country. We're privileged to bring to life the incredible stories of these Next MAKERS that will inspire the next generation of trailblazers. As a Next MAKER, each of these remarkable women will tell her unique story in a video on MAKERS.com and be awarded a $10,000 grant from Simple to continue pursuing the groundbreaking work in her community.

Stay tuned for videos, captured by Dyllan McGee and our filmmaking team, that will debut on MAKERS.com beginning December 17, 2012.
About the Next MAKERS:

  • Colonel Jill Chambers, Washington DC: Leading advocate for the military's new nationwide strategy to address Post Traumatic Stress Disorder
  • Olivia Joy Stinson, North Carolina: Founder of PEN Pals Book Club and Support Group for Children of Incarcerated Parents, a non-profit organization that she created at the age of 14
  • Anna Rodriguez, Florida: Founder of the Florida Coalition Against Human Trafficking
  • Reshma Saujani, New York: Founder and CEO of Girls Who Code, a non-profit that empowers students from low-income communities to use technology to become entrepreneurs
  • Emily May, New York: Founder and CEO of Hollaback, a non-profit that harnesses the power of information technology to combat street harassment
  • Lydia Cincore-Templeton, Los Angeles: CEO of Children Youth and Family Collaborative in Los Angeles, an organization devoted to improving the academic performance of foster youth
Read more about the launch of Next MAKERS here.

Oct 10th 2012

StyleList Tops comScore, Kitchen Daily and Homesessive Gain Momentum

Following the recent relaunches of Kitchen Daily and StyleList, and the launch of Homesessive, AOL's Lifestyle portfolio is already gaining momentum. As reported in today's September comScore Media Metrix, StyleList is now ranked #1 in Style & Beauty. We also moved up six places in the Food category and four places in Home, and moved to #5 in Lifestyle overall.

Today's comScore Media Metrix numbers show our commitment to lifestyle content, and helping people who are looking for real tips and solutions across all areas of the lifestyle space and inspiring their personal style.

The AOL Lifestyle portfolio includes MAKERS, which launched earlier this year, as well as Kitchen Daily, StyleList and Homesessive.

*comScore Media Metrix, September 2012

Oct 2nd 2012

AOL's Women's & Lifestyle's Portfolio Expands with the Launch of StyleList and Homesessive

Today, StyleList, the #2 online destination for fashion and beauty* unveiled a fresh, innovative new look to its readers. StyleList is also introducing today "The Lists" - an exciting new product feature highlighted throughout the site that showcases curated style at scale through lists of 9 specially selected items. The new StyleList is embracing "lists" as curated, customized experiences that help take the infinite and inspiring world of style and simplify it for those of us who appreciate seeing the best of the best. The new StyleList is sifting, sorting, and curating – what we call "listing" the things we know our users will love and inspire personal style.

Also launching today is Homesessive -- an exciting new destination that aims to be the go-to place for inspiring, creative and simple design ideas, perfect for every home. The site features a visual and graphic new layout and focuses on helping all of us who care about our homes, easily connect with the right inspiration and helpful ideas to make our homes our ultimate dream space. The site includes helpful home hints, DIY home décor tips, before and after photo galleries, and interactive tools. Video will also be an important part of the Homesessive site – including how-to video tutorials, from how to hang a curtain rod to picking the right color scheme.

The new StyleList and Homesessive are part of AOL's increased focus and investment in lifestyle content - helping women (and some men too!) who are looking for real solutions across all areas of the lifestyle space and inspiring their personal style.

The AOL Women's Content & Lifestyle portfolio includes MAKERS, which launched earlier this year, as well as the recently relaunched Kitchen Daily, and now StyleList and Homesessive.

*comScore Media Metrix, August 2012

Aug 16th 2012

Nationwide Search for Women Who Are Transforming America!

In partnership with Unilever's new Simple facial skincare brand, AOL is excited to launch a nationwide search to find extraordinary women who can become recognized as "Next MAKERS." For the next six weeks, individuals can nominate themselves or women in their own lives who have made a remarkable impact to their local communities, are viewed as role models and inspire people around them to take action.

Six remarkable women from across the country will ultimately be selected to tell their stories in videos that will appear on MAKERS.com and receive a$10,000 grantso they can continue to do great work in their communities. The winning Next MAKERS will fly to New York City to attend an intimate dinner hosted by MAKERS and Simple and film their stories with the award-winning MAKERS filmmaking team.

AOL is proud to continue sharing the authentic, personal and previously untold stories of inspiring women with Next MAKERS. Think you or a peer has what it takes? Visit MAKERS.com/NextMAKERS or Facebook.com/SimpleSkincare to learn more information and nominate someone today!

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