Mandy Albers' posts

May 29th 2013

gdgt Live is now Engadget+gdgt Live

Following its acquisition by AOL in February, gdgt has combined forces with Engadget and rebranded gdgt Live, its successful consumer event series. The new event series will be called Engadget+gdgt Live, a much-needed platform for technology brands to meet face-to-face with hard-to-reach tech enthusiasts, show off their latest products and services, and get key feedback from this influential, but hard-to-reach community.

Each gdgt Live event is a unique opportunity for companies to build relationships with today's technology tastemakers. Since the first event in 2009, gdgt Live has become an integral element in the consumer marketing strategy of some of the world's biggest technology companies. In just the last year industry leaders like Belkin, HP, HTC, Lenovo, Logitech, Microsoft, Motorola, NETGEAR, Olympus, Sony, Speck, T-Mobile, TiVo, Western Digital and many others have participated in multiple events. gdgt Live has held 21 events seven across cities.

The events have been attended by over 20,000 consumers as well journalists from virtually all the leading technology publications, including ARS Technica, CNET, CNN, Engadget, Gizmodo, Mashable, PC Magazine, TechCrunch, TechMeme, The New York Times, TWiT, USA Today, Wall Street Journal, Wired, and lots more. gdgt Live has also played host to some of the country's hottest consumer tech startups including Aviary, Backupify, Boxee, Bug Labs, Connected Data, Gazelle.com, Kobo, MakerBot, Sifteo, Simple TV, Sphero, and many more.

Engadget will be promoting the events on the site and through social media channels, and the Engadget editors are creating a new conference program for the next event in New York in June. From there, Engadget+gdgt Live events will visit San Diego, Boston, Seattle, and San Francisco. The 2014 schedule will kick off with the first-ever Engadget+gdgt Live event at CES in January.

For more information on the 2013 Engadget+gdgt Live tour visit events.gdgt.com.

May 2nd 2013

TechCrunch Disrupt NY 2013: Big Apple, Big Ideas

Ned Desmond, COO of TechCrunch, and Matt Kaufman, president of CrunchBase (Photo by Brian Ach/Getty Images for TechCrunch)

For the fourth year in a row, TechCrunch Disrupt descended on New York, bringing its trademark energy and celebration of innovation to the Manhattan Center. For the past three days – plus the Hackathon that took place over the weekend – the biggest names in tech and most promising new companies convened to discuss new trends and swap knowledge.

The stage was equally vibrant, thanks to sessions with industry leaders like Foursquare's Dennis Crowley, Fred Wilson from Union Square Ventures and regular Disrupt speaker and triple-threat, Ashton Kutcher. Plus, TechCrunch launched the CrunchBase Venture Program – a partnership with 11 venture capital firms to turn CrunchBase into a comprehensive, accurate source for information on the portfolio companies of well-known venture capital firms. Eleven firms in total, including Sequoia Capital, Andreessen Horowitz and 500 Startups, will track funding updates, staffing changes, launches and acquisitions, all in the name of helping people understand the dynamic world of tech.

Of course, it wouldn't be Disrupt without the signature Startup Battlefield, where companies competed in front of big-name judges like Marissa Mayer, David Tisch and Sam Yagan. After a fierce competition, the winner was Enigma, a Web service that scours more than 100,000 data sources and allows users to dig into publicly available but hard-to-find data.

For more information on TechCrunch Disrupt or to purchase tickets for their next event, click here.

Feb 26th 2013

AOL and Vivaki Announce Video Research Findings

As you might remember at Advertising Week 2011, AOL announced a new collaborative partnership with agency holding company VivaKi to revolutionize the future generation of video advertising, creating a personalized interactive video experience that consumers will want to share with their networks.

Through the partnership, we tapped into VivaKi's online video ad research effort called The Pool and worked with the company to innovate and identify top-performing ad models that provide more personalization and social components in the online video user experience.

Today we are excited to announce the results of the research. The year-and-a-half project to research and develop new online video ad units has identified three new formats that we hope to become industry standards to improve the experience for users and advertisers alike. With consumers spending more time watching content online, and a desire from marketers for more premium ad models we look forward to leading the charge on this new initiative.

To learn more about this research read this article from MediaPost.

Feb 25th 2013

IAB Recognizes AOL's Sales Team and Three Employees in Phoenix

Last night at the Interactive Advertising Bureau's Annual Leadership Meeting in Phoenix, Arizona, AOL and three of its employees were recognized for their extraordinary sales and service efforts.

AOL was one of only two companies who received the IAB Award for Overall Sales Excellence. Following a two-wave survey conducted by Advertiser Perceptions, Inc, agencies and advertisers identified AOL and its salespeople worthy of the IAB Sales Excellence Award based on three key attributes of selling: customer service, knowledge and innovation.

Edwin Yu from the ADTECH team, Cory Hudson, and Karin Eanes of the Pictela team were each awarded an individual IAB Service Excellence Award for achieving the highest standard of excellence, as viewed by the ad buying community, IAB Sales Executive Council and Advertiser Perceptions.
These recognitions from IAB really go to show the impressive work going on at AOL. Well done everyone for all your hard work, let's keep it up!

Feb 19th 2013

AOL Debuts on the Brand New HTC One®

(Our CEO Tim Armstrong helps debut HTC One® featuring HTC BlinkFeed™)

Today, HTC unveiled the new HTC One®. It will be available globally next month, and feature HTC BlinkFeed™, part of the new HTC Sense experience. AOL will provide thousands of pieces of content every day, in 5 different languages, that people will be able to 'snack' on every time they use their HTC One.

HTC BlinkFeed brings previously hidden content to the home screen, so you can see the things that are most interesting to you at a glance, without having to launch a series of apps.

This is AOL's first global launch with a major smartphone manufacturer, featuring its leading content brands including The Huffington Post, TechCrunch, Engadget, Moviefone, Patch, StyleList, Autoblog, TUAW, Joystiq, AOL Music, Spinner, The Boot, The Boombox and NoiseCreep.

We're excited to be a part of this ecosystem and are proud to showcase AOL's vast array of global and local content on this brand new device. To learn more about the HTC One click here.

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