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Laura Pearce's posts

Feb 13th 2014

AOL Canada Hires Susan Byng as Head of Specialist Sales

AOL Canada announced to the industry today that they have hired Susan Byng in an important new leadership role as Head of Specialist Sales.

Under Susan's leadership, the Sales Specialist team, which will include all product specialist sales resources, will drive deep focus on products and platforms, including programmatic, premium formats, branded content, video and mobile advertising solutions and ensure that we are working together with our partners to drive innovation in the advertising space.

Susan has distinguished herself in the Canadian digital industry through increasingly senior roles at Yellow Pages, Canoe, Bell Canada, Canwest, and most recently Microsoft where she led a high performance team of AEs and Sales Specialists. We are thrilled to welcome her to the AOL Canada team.

We are also pleased to announce that Dana Toering, AOLC Head of Sales, will take on additional responsibilities for driving revenue success for AOL Canada. Dana will lead all revenue efforts for AOL Canada, including sales, business development, publisher and member services. In this role, all AOL Canada Account Executives and business development resources will continue to report to Dana and he will add publisher and member services resources to his team.

Vivian Ip, AOLC Head of Agency Development, will also take on new sales operations responsibility and, in collaboration with Andrew Consky, AOLC Director of Research, will take on responsibility for delivering thought leadership through research to our valued clients.

Great news for the success of AOL Canada. Congratulations to Dana & Vivian and welcome Susan!!

Feb 14th 2012

Salut Le Huffington Post Québec!


On February 8, Arianna Huffington joined Graham Moysey, Brad Cressman and Dana Toering in Montreal for the launch of Le Huffington Post Québec - the second Canadian edition- and second foreign language edition of the Huffington Post. Starting at 6am, Arianna had a whirlwind (and very long!) day of media interviews- 21 to be exact- including La Presse, Infopresse, Chatelaine Magazine, popular Montreal radio station CJAD and Radio-Canada's TV show 24 heures en 60 minutes with Anne-Marie Dussault, to name a few!

In the midst of the media tour, Arianna addressed a 500-person luncheon on behalf of the Montreal Council on Foreign Relations giving a speech on "How social media are transforming the world." A crowd pleaser to say the least: Arianna captured the audience with her humour, infallible insight to Québec's culture and identity, and sophisticated expression of the Huffington Post model.

When the business was done, the team celebrated the wildly successful launch with a cocktail party. Introduced by Le HuffPost Québec managing editor Patrick White, Arianna toasted clients including launch partner Bell and its media agency, Media Experts, and the AOL Canada and Le HuffPost Québec team including bloggers!

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