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Kira Leblanc's posts

Apr 11th 2013

AOL Canada Ranked One of the Best Places to Work

AOL Canada is proud and honored to have been recognized as one of the Best Workplaces in Canada, ranking fourth on this year's list.

This list of "Best Workplaces in Canada" is compiled by Great Place to Work® Institute Canada. The competition process is based on two criteria: two-thirds of the total score comes from a survey completed by a random selection of employees, along with their open-ended comments about their organization; the remaining one-third of the score comes from an in-depth review of the organization's culture, including an evaluation of HR policies and procedures. This offers a rigorous representation of the organization from an employee perspective, and an overall portrait of the workplace culture.

This award just helps to validate our approach to the workspace. We are dedicated to encouraging a positive work environment with initiatives such as work benefits, health and fitness programs, charity work and educational opportunities. With a dedicated leadership team led by Graham Moysey, general manager of AOL Canada and SVP of AOL Global O&O, we embrace a transparent strategy that includes all employees as thought leaders and contributors.

We're especially excited to win this award in the midst of huge growth over the past three years, - we now have offices in Toronto, Montreal, Calgary and Vancouver.

Join us! To see if there is an AOL opportunity out there for you, visit our Careers site.

Mar 19th 2013

Autoblog Canada Launches French Language Edition, Autoblog Québec

Good news for gear heads in Québec! AOL Canada just announced the launch of Autoblog Québec, the French language edition of its popular automotive site Autoblog Canada. Autoblog Québec will be led by editor Jean-François Savoie who will combine award-winning content from the international editions of the site, with featured content from key contributors and local journalists from across the province.

With 50 percent of Quebecers (3 million UVs) currently visiting automotive sites, Autoblog Québec will provide a new destination for original automotive news and industry content, car reviews, international auto show coverage and captivating best-in-class photo and video galleries to a highly engaged audience*.


The launch will extend the distinctive and authoritative voice and original content offered by Autoblog Canada to French speaking visitors. The expansion only further supports AOL Canada's commitment to growth for both French language sites and original local content, as Autoblog Québec joins Le Huffington Post Québec in AOL Canada's growing French language portfolio.

For more info on Autoblog, see what it's up to in the U.S: http://www.autoblog.com/




*Source: comScore, Inc., Total Canada, Home and Work, January 2013
**PMB/comScore, 2012 Fall Fusion

Feb 13th 2013

AOL, Microsoft and Yahoo! Announce Advertising Agreement in Canada

Following our announcement of a display advertising partnership agreement between AOL, Microsoft and Yahoo! in the United States; and between AOL and Yahoo! in Canada, we are excited to announce this deal has now been extended to include Microsoft in Canada.

We have partnered with Microsoft and Yahoo! to meet advertiser demand and provide easier access to high quality online display inventory. This agreement should dramatically improve the process of buying and selling premium online inventory in Canada. Under terms of the deal, AOL will soon have the ability to offer premium non-reserved owned and operated display inventory from Microsoft and the Yahoo! Network Plus to our advertising customers.

Similarly, Microsoft and Yahoo! will also be able to offer AOL's owned and operated, and third party non-reserved inventory to their own advertising customers, and deliver commensurate value to their publisher partners, as well.

For more information, please read the AOL corporate blog post from when the deal was formally announced in the US.

Oct 15th 2012

The Huffington Post - Big News in Canada

We're thrilled to share with you the news that The Huffington Post has just become Canada's largest national news site, with a record 3.9 million monthly unique visitors in Canada, compared to key national news competitors, including The Globe and Mail, Toronto Star and National Post*.

In reference to the recent release of the September data from comScore Inc. we could not be more excited with the great news!

Since the site launched in May 2011, Canadian unique visitors to The Huffington Post have grown by 150% and the average visitor spends more than 17 minutes on our sites**.

In Canada, there are 3 regional editions of The Huffington Post, including Le Huffington Post Québec, The Huffington Post Alberta and The Huffington Post British Columbia. We have launched 12 Canadian specific sections, including HuffPost Canada Style, Living, Music, Impact, Art de Vivre, Travel and more! In addition to our traffic growth, we have seen our social community flourish with over 1,400 bloggers, in excess of 2 million social actions per month, over 20,000 weekly comments and have a social following of more than 65,000 fans on Facebook and more than 46,000 Twitter followers – now that is breaking news!

Our blend of unique Canadian programming, original reporting, photo and video galleries on people's favorite topics and stories and our signature mix of blogs and a strong DNA for social news and sharing have quickly propelled us to a leadership position in the Canadian marketplace.

*comScore Inc., Total Canada, Home and Work. Sept 2012. [E] Huffington Post Global compared to [P] The Globe And Mail, [M] Toronto Star, [S] and National Post Sites.
** comScore Inc., Total Canada, Home and Work. June 2011 vs. Sept 2012. [E] Huffington Post Global.

Oct 1st 2012

AOL Canada Joins in Huge WE Day Event in Toronto



More than 20,000 young people turned out last Friday in Toronto for We Day, an event that aims to empower and inspire Canadian youth for social change, and AOL Canada and HuffPost Impact Canada were proud to be part of it. For the second year in a row, we partnered with Free the Children, which sponsors the annual event in Toronto and other Canadian cities.

HuffPost Impact Canada's "Be the Change" campaign featured a video booth activation for attendees to voice what they will do to drive social change locally, nationally or internationally. You'll find extensive coverage of We Day on HuffPost Impact Canada, including exclusive interviews with speakers and performers Nelly Furtado, Martin Sheen, Romeo Dallaire, Shawn Desman, Jennifer Hudson and Justin Trudeau, along with a We Day big page specific to the event.

We'll also participate in We Day in Vancouver on October 18 and Calgary on October 24. In support of Free the Children earlier this year, AOL Canada raised $25,000 to Adopt-a-Village in Kenya and sent seven employees to Africa to support the construction of a local school. AOL is very proud of the partnership and will continue efforts to support the Free the Children organization.

Check out full coverage of the event here, and the video below.


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