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Kira Greene's posts

Sep 25th 2012

AOL Wins Seven Telly Awards


Its official – AOL scored seven Telly Awards, a top industry award honoring the best in film and video productions, groundbreaking Web commercials, videos and films and outstanding local, regional and cable TV commercials and programs. Last year, the Tellys received more than 12,000 entries from all 50 states and five continents. Winners were notified in May, but the Telly Awards organization has now announced all the winners on its site, and since May, AOL picked up another Silver win – for You've Got.

Winning content and category:

Online Video SILVER (1st place) Winners
You've Got – Social Issues
Unscripted, 'Muppets' – Talk Show/ Interview

Online Video BRONZE Winners
Beyond the Battlefield – Documentary
AOL Music Sessions – Music Video
Translogic – Automotive
You've Got – Motivational
GMC Trade Secrets – Promotional Branding

Sep 10th 2012

AOL David Shing Featured in Canada's 'Marketing' Magazine

AOL Digital Prophet David Shing delivers the keynote speech at Marketing magazine's inaugural Branded Content Conference this Wednesday in Toronto. In advance of the event, the magazine sat down with David for a Q&A, during which he stressed the importance of "movements" over "moments" in marketing. Here are a few highlights from the interview:

"How can content connect in context and not contribute to clutter?
The key to success starts with a great idea. This foundation allows for the idea to travel across multiple properties with strong storytelling. The key to context is to ensure you are telling the right type of story at the right place at the right time. Too many brands tell the same story across different media and forget that people are using digital properties for different needs.

You've long said that generic advertising needs to evolve to "influence marketing," adding that it's not about size, but influence. What do you mean?
If we can move people beyond liking to actually share-or take other real actions-we can engage the crowd to create movements and not be limited to moments. For example, the concept of "like" is conceptually flawed because there is very little commitment to the action. I believe we can harness the power of "friends of a friend" to make the social experience-especially social-commerce-authentic."

Read the full article click here.

Aug 30th 2012

AOL in the Running for Two Major Ad Awards

AOL's Hunger Games Premium Format ad campaign has been named a finalist in the 2012 international IAB MIXX Awards, sponsored by the Interactive Advertising Bureau. The winners will be announced on October 2nd. The ad unit, launched in February to build momentum for the premiere of Hunger Games in March, is one of four finalists in the Single-IAB Standard Rich Media Display Ad and Single-Location-Based Advertising categories. The Devil ad showcases HD video assets, print-quality images and features the Moviefone showtime finder.

In addition, Live Better America, AOL's custom publishing platform built for General Mills that launched Aug. 2, has been nominated for a 2012 OMMA Award for Web Site Excellence in the Health & Wellness category. The OMMA Awards for Online Advertising Creativity recognize the year's most innovative and brilliant online advertising creative, campaigns and websites across 65 categories in three disciplines. Winners will be announced on October 1st.

The Live Better America brand lives across General Mills' www.livebetteramerica.com, AOL's LiveBetterAmerica.aol.com and Everyday Health's EveryDayHealth.com/LiveBetterAmerica and targets baby boomers. AOL's content taps into The Huffington Post's lifestyle content across multiple sections, including Travel, Healthy Living and HuffPost 50.

May the odds be ever in our favor!

Aug 22nd 2012

AOL Earns Two Nominations in PR News Digital Awards

PR News, a weekly that covers trends and programs in PR and communications, announced finalists in its upcoming Digital PR Awards, and AOL earned two nominations. AOL's Homepage for Heroes, our yearlong project to recognize, honor and support our troops, is a contender in the Microsite/Custom Site category. Meanwhile, AOL's TOMS One Day Without Shoes 100,000 Voices Challenge, which reached over 1,000,000 people with the ODWS message, placed in the Cause Marketing/Corporate Social Responsibility category.

Homepage for Heroes also recently earned recognition for its design by Awwwards.com, a site that recognizes and promotes the talent and effort of the best developers, designers and web agencies in the world, and theFWA.com, a site that highlights inspirational portals with industry recognition and awards.

Try out the website for yourself and see how easy it is to send personalized letters to deployed troops and veterans!

Jul 11th 2012

AOL Flips on 'Game Changer' Micro Data Center

Following the ribbon-cutting on a 100% cloud-based AOL tech center late last year, AOL has now installed a data center in a small box, or a micro data center. Mike Manos, CTO, AOL Services, shares the details of this "game changer" in a blog post along with what it means for AOL.

"Not only did my teams simply kick ass, they did it in a way that moved the needle for the company, and in my mind once again catapulted themselves into the forefront of operations and technology at scale," Mike said in his post, which has already attracted 48,000 views in less than a week. Mike said the post is seeing views from Asia and Europe and is now among the top-20 most-viewed posts ever on his blog.

The deployment of the unit also attracted the attention of the tech news heavyweights including PC Magazine, Wired, ZDNet and GigaOm. AOL's technology team also recently won an award for our data center energy efficiency efforts.

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