Kelly Mayes' posts

Nov 9th 2011

Editions by AOL Now Live in Canada and the UK

Following a successful launch in the US, we're excited to announce that Editions by AOL, a free daily magazine for the iPad that delivers a unique and beautiful reading experience customized for each individual user, is now live on the App Store in Canada and the UK.

Editions will feature local content sources specific to each new market to ensure that the app delivers content that you will want to read.

Every morning, at a time of your choosing, you'll receive a unique 30-to-40-page magazine tailored to your interests. Editions replicates some of the features that make magazines fun to read, including beautiful pages, images and layout, and fast and easy page turning.

Editions leverages a sophisticated set of algorithms that takes all of your actions into account, from opening an article to adding a new interest, to help learn what you do and don't like – creating a truly customized reading experience for each individual user.

Editions by AOL is available for free from the App Store on iPad.

Follow Editions on Twitter @editions

Oct 20th 2011

Editions by AOL Introduces New Features and Advertising

AOL's popular iPad magazine,Editions, was recently updated to include advertising. Starting today, the magazine will include full-page ads that mirror what readers are used to seeing in a traditional print magazine.

Each Edition will have one-to-three digital ads that appear between sections of the magazine – mirroring what a reader might see in a traditional print publication. Some of these ads will be powered by Cooliris, a digital media company that turns digital content into immersive visual experiences that increase user engagement.

In addition to ads, Editions was also updated to include integration with LinkedIn and the ability read the app in landscape mode. Users can now sign-in to their LinkedIn account through Editions, and can also share articles from their daily Edition to their LinkedIn network.

"Editions is ever-evolving – we take to heart every single piece of feedback we get from our users," said David Temkin, Head of Mobile at AOL. "Landscape mode and LinkedIn integration are two of the most requested features for the app, so we are excited to bring them to Editions and give our users exactly what they want."

Download Editions today at http://editions.com/ and follow the team on Twitter for more updates on the app twitter.com/editions.

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