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Karen Cahn's posts

Apr 24th 2012

AOL Announces New Web Series Set to Debut Throughout 2012

Today AOL announced a slate of five new original web series that range from comedy and crime investigation, everyday heroes to entertainment. Check out the list below and be sure to tune into AOL On, our brand new video hub that debuted today, to catch new episodes.

Digital Justice - Live today on AOL On Tech and HuffPost Crime, Digital Justice is a weekly reality show that follows digital forensic investigators as they solve cyber crimes. The series deep dives into fascinating crime prevention units that are using the latest digital technology, showcases protection products including shielded wallets and in-home monitoring system, and provides tips and advice for viewers.

Little Women Big Cars -Set in New Jersey, Little Women Big Cars centers around four devoted soccer moms struggling to balance their busy schedules, family lives and sanity. The series will debut on May 7, 2012 on AOL On Parenting. New episodes will air weekly.

Fetching - Written by "Sex and the City's" Amy Harris, Fetching is set against the backdrop of New York City and stars Liza – a young woman who quit her job as a lawyer and ended her engagement in the same week, in hopes of pursuing her dreams of opening her own business - a doggy daycare store called Fetching. The series can be seen on AOL On Relationships beginning on June 18th, 2012.

Next Door Hero- A new unscripted series that features everyday Americans with extraordinary stories. From service members and first responders to moms and the neighbor next door, anyone can be a hero, and AOL will celebrate these people by surfacing their heart-warming stories of heroism. The series will debut this summer on AOL.com

Tiger Beat Entertainment- An ongoing series for, about, and by teens and young adults, Tiger Beat Entertainment will provide the inside track on entertainment, pop culture and lifestyle in a new online format where teens and young adults can share their point of view. The series will deliver a daily dose on all things that matter in fashion, health & beauty, movies, music, tech, television and the Web. The series will debut on Cambio during back-to-school 2012.

Apr 4th 2012

On Our Mind: AOL Partners with Mindshare Entertainment

As we head into the upfront season, AOL is celebrating a new partnership with Mindshare Entertainment that will generate top class video and social branded experiences by blending Mindshare's creative thinking with AOL's audience insights, distribution network and social capabilities.

The market has seen AOL partner with the likes of BermanBraun and Vuguru, and in this particular instance we are working with one of our biggest agency partners to build and sell content in an alternative way. This deal puts AOL and Mindshare Entertainment, led by Emmy-winning producer David Lang, at the forefront of a growing trend toward the fusion of marketing, entertainment, social media and video for four screens.

By being within an agency Mindshare Entertainment is intricately connected to the clients who have already started to embrace and shift money to creative ideas on the Web, and they've specifically chosen AOL for its distribution network and social capabilities.

As the partnership hits the ground running, the market will see new and exciting opportunities like a social content franchise that will speak to the budget conscious woman through the lenses of fashion, beauty, and DIY. We're also working on a social engagement platform that helps extraordinary Americans fulfill their wildest dreams across the globe.

By cultivating relationships with partners like Mindshare Entertainment, AOL continues to deliver exceptional experiences to audiences. Stay tuned for more exiting updates to come on April 24 during AOL's NewFront presentation.

Oct 27th 2011

Program for the People! AOL Previews Original Video Research at OMMA Video


Yesterday I took the stage at OMMA Video in San Francisco to preview data from a study AOL Video recently did with comScore. With the research we aimed to debunk the myth that one size fits all in terms of video production. There's a prevailing belief that all short form online video should follow the same rubric and fit within a two minute window -- or people will get bored and stop watching. Rather, we're showing brands that we can work with them to create compelling video, utilize our tools and data to monitor viewing trends, then optimize and syndicate those engaging videos across the AOL network.

At AOL, we're hyper focused on what people are watching. We're taking a different approach with our original video research by looking at video categories to see how consumers engage with video, what they watch, and how long they watch, to better understand what makes "good" content for them. For instance, take the style category. We produce a ton of different style videos all around fashion and beauty - from runway reviews, interviews with fashionistas, street style portraits, and beauty basics. We noticed the most-viewed videos were those that showed how to take a trendy look and make it your own-whether on the street or in the salon. Our audience is interested in being fashionable and feeling great about themselves, but like most of us, they like to see how the high-fashion world can be made practical. On the other hand, the most-shared fashion videos were those that featured celebrities. In fact, those videos are 7X more likely to be shared if they featured a celebrity – demonstrating that fashion and celebrities are communal topics and our viewers use as social capital.

We're making it clear to brands that as they think about video content and their marketing goals, AOL can deliver on all their needs through our video platform. One size does not fit all for video campaigns, either. Our end-to-end solution delivers quality video content from our studios and the best partners in the business, a world-class syndication platform, and innovative ad formats. You can see the AOL video solution come to life through our original video slate, which includes series like The Tanning Effect (sponsored by State Farm).

(source: AOL & MarketSight, September 2011)

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