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Jon Brod's posts

Dec 26th 2012

Patch and Starbucks Ask Washington to "Come Together" to Avoid Fiscal Cliff

This post originally appeared on the Patch blog

As an organization, Patch is built on the idea of strengthening local communities and bringing democracy to life. Our network of websites delivers not only relevant, hyper-local information, but also amplifies the voices of our readers. And with difficult choices facing our elected officials in the coming days and weeks, the need for citizens to speak up and be heard has never been greater.

It is why I am proud to announce that starting this week, Patch is partnering with Starbucks – another staple of the community – on its "Come Together" initiative. Just as Patch serves great content and Starbucks serves delicious coffee, we need Democrats and Republicans to join forces and serve meaningful solutions to the pending financial obstacles our country faces.

Through December 28, Starbucks is asking its store partners (employees) in the Washington D.C. area to write "Come Together" on their customers' cups as a small gesture to celebrate the spirit that has always bridged the differences dividing us.

Patch will be supporting "Come Together" via a unique content experience at patch.com/fixthedebt, and will also be powering this effort through blog posts, social media, online ads and other editorial content across many of our local sites. You can learn more at fixthedebt.org. The goal: to bring the message of collaboration from local communities to Washington and onto the national stage.

This initiative with Starbucks is just the first step in a marathon for both of our brands in serving the people of this country beyond local news and great coffee. Stay tuned for more in the future.

Dec 6th 2012

Patch Welcomes Steven Kalin as President and Chief Operating Officer

We are proud to announce that we've added a new Patcher to the team! Steve Kalin will serve in the newly created role of President and Chief Operating Officer, overseeing the day-to-day operations of Patch. He will also manage the edit, sales, and finance and analytics functions.

Steve joins us from Westwood One, where he served as Chief Operating Officer and President of the Metro Traffic division, managing over 3,000 affiliate relationships andmore than 1,000 employees, including a 120 person sales force, over 700 on-air traffic reporters and data specialists and a 65-person news gathering organization.

Steve is the latest addition to Patch's leadership team. In October, Leigh Zarelli Lewis joined Patch as SVP of Strategy and Business Development and Jim Lipuma joined as Head of U.S. Sales.

Patch currently has over 900 sites in 23 states, plus Washington, D.C., with over one thousand professional journalists managing those sites and over 30,000 bloggers contributing content. Find your local Patch by visiting: http://www.patch.com/

Nov 29th 2012

Welcome to the Patch Community: Andy Friedman


On the heels of our latest new additions to the Patch Community, Leigh Zarelli Lewis, our new Head of Strategy and Business Development, and Jim Lipuma, who joined us as Head of U.S. Sales, today, we're sharing news of another key addition to our team – Andy Friedman.

Andy will join us as our new Head of Content Operations. He's worked for over 20 years in traditional and new media, with extensive experience developing content for online and mobile to great success. He most recently served as Vice President of Programming & Interactive at Merlin Media. Prior to that, Andy was Vice President of Interactive Content for the Tribune Company, where he oversaw the online editorial operations of 32 media organizations across the nation, including a radio station, eight newspapers, and 23 television stations. Here at Patch, Andy will run operations for content and digital engagement across the sites.

With Andy, we're taking another step in pushing our content team forward - making sure we're providing our editorial team with the information they need and, at the same time, committing to improving the way we get things done every day.

We are excited to welcome Andy aboard!

Learn more about Patch, by clicking here. Haven't found your Patch? Visit Patch.com!

Oct 22nd 2012

Welcome to the Patch Community: Leigh Zarelli Lewis and Jim Lipuma

We are excited to share the news of two recent additions to the Patch community, Leigh Zarelli Lewis, who will join us as our new Head of Strategy and Business Development, and Jim Lipuma, who joins the team as our Head of U.S. Sales.

Leigh brings to Patch over 20 years of experience in media, strategy consulting and corporate development and an impressive career in digital product development and management. She most recently served as Vice President of Emerging Businesses at The Walt Disney Company. Prior to that, Leigh worked at IAC in Interactive Development where she founded Gifts.com, and oversaw its consumer operations, including merchandising, content and user experience. At Patch, Leigh will lead the strategy and business development functions, focusing on strategic partnerships and new revenue initiatives.

Jim brings more than 25 years of scaled, local sales and management experience to Patch. Jim recently served as Chief Sales Officer at Restaurant.com as well as Vice President of Sales at Monster.com, where he led the Central Enterprise Sales Division. Jim began his career at R.H. Donnelley where he led a comprehensive, top-performing local sales force. At Patch, Jim will lead our U.S. Sales team, continuing to serve our local, regional and national advertisers with innovative marketing solutions.

As Patch continues to grow with new partners and advertisers, the additions of Leigh and Jim couldn't have come at a better time. Our path forward is clear, as we strive to make Patch the best site to learn about – and engage in – the communities that impact your life.

Haven't found your Patch? Visit Patch.com!

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