John Nolan's posts
Mar 9th 2012
The Huffington Post UK partnered with the WIE Network (Women: Inspiration and Enterprise) for its inaugural London symposium at the Hospital Club yesterday, coinciding with International Women's Day.
The symposium is now an annual event in New York, which Arianna Huffington co-hosted last year as well as its first year in 2010. The London partnership further strengthens ties between HuffPost and WIE.
This dynamic conference is designed to inspire and empower women by bringing together prominent leaders from politics, business, fashion, philanthropy, media, entertainment and the arts for a full day of lively panels, workshops, master-classes and an inspirational awards ceremony.
Speakers today included fashion designer Vivienne Westwood, Home Secretary Theresa May, fragrance creator Jo Malone, comedian Ruby Wax and handbag designer Anna Hindmarch.
HuffPost UK Editor-in-Chief Carla Buzasi chaired a lively session entitled Telling Women's Stories - Women in Film, TV, Media. The panel featured inspirational women including Celia Walden, journalist and novelist; Shohreh Aghdashloo, Oscar-nominated actress; Rosario Dawson, actress and philanthropist, and Hannah Pool, journalist and novelist. The session covered everything from boardroom quotas for women to their own experiences working in media, tips on how to succeed and female camaraderie to help all women succeed in their chosen fields.
The evening capped off with a cocktail reception and awards ceremony.
Feb 21st 2012
MyDaily's contributing editor, Mary Katrantzou, debuted her much anticipated fashion show for Autumn/Winter 2012 this morning as part of London Fashion Week.
Those lucky enough to have a ticket to the show received a Mary Katrantzou designed goody bag, which amongst other things, included the MyDaily Little Black Book, a pivotal asset hosting all the important fashion contacts a girl needs.
Mary was showcasing pieces from her Autumn/Winter 2012 collection, which was based around the beauty in mundane everyday things – think your office keyboard, spoons, clothes hangers and chess pieces!
You can read MyDaily's review of the collection and look through a gallery of her new designs here, and check out the latest London Fashion Week coverage all week on MyDaily.
MyDaily has another MyDaily Presents event planned with Mary Katrantzou in the next few months- stay tuned for more details!
Feb 17th 2012
Mads Holmen, Planning Director at goviral, took the stage with a full house at Shoreditch Studios yesterday to explore the area of branded video distribution and discuss the ingredients that make content social.
Having worked at goviral since its early days, Holmen gave Social Media Week attendees (a mix of media agencies, publicists and bloggers) a background on goviral, and explained the growth in the video market place since the launch of goviral in 2006.
Mads then launched into a full-fledged interactive session with the audience sharing some examples of great branded content from around the world to establish best practices. This included strong recurring campaigns such as Gatorade Replay, and videos from leading brands such as Samsung and Nike.
Some of these best practices include:
- Always aim at creating instant attraction. The first 10-15 seconds should create curiosity and interest!
- Make sure you are telling a story. Be creative or original but make sure the video has a flow and don't drop in to periods where users could be tempted to look elsewhere.
- Don't give away everything first and leave users with a flat feeling in the end! While remembering to engage users try to build up your video as if you were telling a story
And what other factors contribute to making great content you might ask? Spend time and effort defining your production and format. Do people know it is you just by the touch and feel of the video alone? Answer this question and you can provide a great user journey.
Dec 13th 2011
We're excited to announce the latest additions to The Huffington Post UK family, HuffPost Culture and HuffPost Celebrity.
Adding to the long list of celebrity bloggers who have voiced their opinion on HuffPost in the past, HuffPost Celebrity will focus on the latest showbiz gossip and photos, as well as news and views from the HuffPost Celebrity team. The site launches today with an exclusive interview with Factor UK winners Little Mix. Bloggers who will be contributing in the coming months include Susan Boyle, Carol Vorderman and Nicola Roberts. To date, The Huffington Post UK has featured blog posts from a wide range of celebrity contributors, including Kelly Rowland, Christopher Biggins, Noel Gallagher and Ricky Gervais.
HuffPost UK Culture complements the site's entertainment coverage and is a destination for all facets of performing, literary, visual and broadcast arts, including dance, opera, music, architecture, film, poetry, TV, photography and more. It is a forum for discussion of arts and culture, and serves as a handy guide for users wanting to stay abreast of cultural news and events. HuffPost UK Culture will also feature original video performances from poets and performance artists including Michelle Madsen (founder, Hammer & Tongues) and performance poet Deanna Rodger. Bloggers include Culture Secretary Jeremy Hunt, Scroobius Pip, Tate Liverpool and Barbican.
Dec 8th 2011
The study also found that once a user feels they can trust a site, they are much more likely to click on a link and buy a product.
The research, which was conducted in collaboration with GfK NOP Media, sampled almost 1,200 consumers (695 AOL users and 495 non-AOL users) as they interacted with the site to examine engagement levels.
New Media Age.com takes a deep dive into the study and how its results can impact your advertising strategy:
Click here to read the complete article. To find out more about the study, please reach out to Phil Bird at firstname.lastname@example.org.
"AOL identified good-quality information, emotional attachment, prominent involvement and modernity as the four factors of website attributes, which it measured alongside two factors of advertising attributes – relevancy and trust and call to action.
Good-quality information is directly related to how trustworthy a user finds the advertising on a website, according to the report, and if users think a site is authoritative and passionate, it drives the best advertising response."