John Nolan's posts

Apr 27th 2012

HuffPost UK and LinkedIn Conduct Poll Around London Mayoral Elections

Ahead of the London mayoral elections next week, The Huffington Post UK teamed up with LinkedIn to conduct an opinion poll asking London based professionals to voice their opinions on the widely debated topic of supporting business in the capital. Out of almost 1,000 London voters, 35% felt that job creation was the most important factor in supporting London businesses.

The poll findings come as it's revealed that Britain is back in recession, with recent figures showing that London has the second highest unemployment rate of any British region. Those aged 18-29 were the most vocal on the subject of job creation, with this age group making up the majority of those keen for it to be the new Mayor's top priority and reflecting the high levels of youth unemployment blighting the capital.

The poll also revealed that improvements to transport links and entrepreneurial support were of equal importance to voters, with each receiving 19% of the votes respectively. A further 14% of voters felt that crime and security should be the next mayor's priority, whilst the remaining 12% believed infrastructure should be the focus of our next mayor's efforts.

Learn more about the poll click here.

Mar 28th 2012

AOL Advertising UK Jumps to Third Place in IPA Spring 2012 Survey

The AOL Advertising team in the UK is celebrating another jump in the bi-annual Institute of Practitioners in Advertising (IPA) Digital Media Owners Image Survey.

Today the IPA announced that AOL Advertising has jumped to third place overall in the Spring 2012 survey, quite a feat seeing that 24 months ago the business was ranked in fourteenth place. In fact, during that period we rose from fourteenth to sixth to fourth and now third. This great jump can be attributed to a dedicated advertising team that works closely with our agencies and clients to not only understand campaign objectives, but deliver results driven campaigns where the agency is front and center in everything we do.

The latest survey results led Nigel Gwilliam, Head of Digital for IPA, to say that we were the "...most consistently improved performer..."

As well as coming in third overall, the UK team scored highly in the grand majority of categories, including:
  • Understanding client objectives
  • Providing high quality responses to briefs
  • Professionalism in dealing with dispute resolution
  • Easy to contact the sales team,
  • The team that engenders a real sense of partnership with agency

Mar 9th 2012

HuffPost UK Gets WIE Symposium Talking

The Huffington Post UK partnered with the WIE Network (Women: Inspiration and Enterprise) for its inaugural London symposium at the Hospital Club yesterday, coinciding with International Women's Day.

The symposium is now an annual event in New York, which Arianna Huffington co-hosted last year as well as its first year in 2010. The London partnership further strengthens ties between HuffPost and WIE.

This dynamic conference is designed to inspire and empower women by bringing together prominent leaders from politics, business, fashion, philanthropy, media, entertainment and the arts for a full day of lively panels, workshops, master-classes and an inspirational awards ceremony.

Speakers today included fashion designer Vivienne Westwood, Home Secretary Theresa May, fragrance creator Jo Malone, comedian Ruby Wax and handbag designer Anna Hindmarch.

HuffPost UK Editor-in-Chief Carla Buzasi chaired a lively session entitled Telling Women's Stories - Women in Film, TV, Media. The panel featured inspirational women including Celia Walden, journalist and novelist; Shohreh Aghdashloo, Oscar-nominated actress; Rosario Dawson, actress and philanthropist, and Hannah Pool, journalist and novelist. The session covered everything from boardroom quotas for women to their own experiences working in media, tips on how to succeed and female camaraderie to help all women succeed in their chosen fields.

The evening capped off with a cocktail reception and awards ceremony.

Feb 21st 2012

MyDaily's Mary Katrantzou Wows at London Fashion Week

contributing editor, Mary Katrantzou, debuted her much anticipated fashion show for Autumn/Winter 2012 this morning as part of London Fashion Week.

Those lucky enough to have a ticket to the show received a Mary Katrantzou designed goody bag, which amongst other things, included the MyDaily Little Black Book, a pivotal asset hosting all the important fashion contacts a girl needs.

Mary was showcasing pieces from her Autumn/Winter 2012 collection, which was based around the beauty in mundane everyday things – think your office keyboard, spoons, clothes hangers and chess pieces!

You can read MyDaily's review of the collection and look through a gallery of her new designs here, and check out the latest London Fashion Week coverage all week on MyDaily.

MyDaily has another MyDaily Presents event planned with Mary Katrantzou in the next few months- stay tuned for more details!

Feb 17th 2012

Video & Social: The Perfect Soul Mates

Mads Holmen, Planning Director at goviral, took the stage with a full house at Shoreditch Studios yesterday to explore the area of branded video distribution and discuss the ingredients that make content social.

Having worked at goviral since its early days, Holmen gave Social Media Week attendees (a mix of media agencies, publicists and bloggers) a background on goviral, and explained the growth in the video market place since the launch of goviral in 2006.

Mads then launched into a full-fledged interactive session with the audience sharing some examples of great branded content from around the world to establish best practices. This included strong recurring campaigns such as Gatorade Replay, and videos from leading brands such as Samsung and Nike.

Some of these best practices include:
  • Always aim at creating instant attraction. The first 10-15 seconds should create curiosity and interest!
  • Make sure you are telling a story. Be creative or original but make sure the video has a flow and don't drop in to periods where users could be tempted to look elsewhere.
  • Don't give away everything first and leave users with a flat feeling in the end! While remembering to engage users try to build up your video as if you were telling a story

And what other factors contribute to making great content you might ask? Spend time and effort defining your production and format. Do people know it is you just by the touch and feel of the video alone? Answer this question and you can provide a great user journey.

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