John Nolan's posts

Mar 28th 2012

AOL Advertising UK Jumps to Third Place in IPA Spring 2012 Survey

The AOL Advertising team in the UK is celebrating another jump in the bi-annual Institute of Practitioners in Advertising (IPA) Digital Media Owners Image Survey.

Today the IPA announced that AOL Advertising has jumped to third place overall in the Spring 2012 survey, quite a feat seeing that 24 months ago the business was ranked in fourteenth place. In fact, during that period we rose from fourteenth to sixth to fourth and now third. This great jump can be attributed to a dedicated advertising team that works closely with our agencies and clients to not only understand campaign objectives, but deliver results driven campaigns where the agency is front and center in everything we do.

The latest survey results led Nigel Gwilliam, Head of Digital for IPA, to say that we were the "...most consistently improved performer..."

As well as coming in third overall, the UK team scored highly in the grand majority of categories, including:
  • Understanding client objectives
  • Providing high quality responses to briefs
  • Professionalism in dealing with dispute resolution
  • Easy to contact the sales team,
  • The team that engenders a real sense of partnership with agency

Mar 9th 2012

HuffPost UK Gets WIE Symposium Talking

The Huffington Post UK partnered with the WIE Network (Women: Inspiration and Enterprise) for its inaugural London symposium at the Hospital Club yesterday, coinciding with International Women's Day.

The symposium is now an annual event in New York, which Arianna Huffington co-hosted last year as well as its first year in 2010. The London partnership further strengthens ties between HuffPost and WIE.

This dynamic conference is designed to inspire and empower women by bringing together prominent leaders from politics, business, fashion, philanthropy, media, entertainment and the arts for a full day of lively panels, workshops, master-classes and an inspirational awards ceremony.

Speakers today included fashion designer Vivienne Westwood, Home Secretary Theresa May, fragrance creator Jo Malone, comedian Ruby Wax and handbag designer Anna Hindmarch.

HuffPost UK Editor-in-Chief Carla Buzasi chaired a lively session entitled Telling Women's Stories - Women in Film, TV, Media. The panel featured inspirational women including Celia Walden, journalist and novelist; Shohreh Aghdashloo, Oscar-nominated actress; Rosario Dawson, actress and philanthropist, and Hannah Pool, journalist and novelist. The session covered everything from boardroom quotas for women to their own experiences working in media, tips on how to succeed and female camaraderie to help all women succeed in their chosen fields.

The evening capped off with a cocktail reception and awards ceremony.

Feb 21st 2012

MyDaily's Mary Katrantzou Wows at London Fashion Week

contributing editor, Mary Katrantzou, debuted her much anticipated fashion show for Autumn/Winter 2012 this morning as part of London Fashion Week.

Those lucky enough to have a ticket to the show received a Mary Katrantzou designed goody bag, which amongst other things, included the MyDaily Little Black Book, a pivotal asset hosting all the important fashion contacts a girl needs.

Mary was showcasing pieces from her Autumn/Winter 2012 collection, which was based around the beauty in mundane everyday things – think your office keyboard, spoons, clothes hangers and chess pieces!

You can read MyDaily's review of the collection and look through a gallery of her new designs here, and check out the latest London Fashion Week coverage all week on MyDaily.

MyDaily has another MyDaily Presents event planned with Mary Katrantzou in the next few months- stay tuned for more details!

Feb 17th 2012

Video & Social: The Perfect Soul Mates

Mads Holmen, Planning Director at goviral, took the stage with a full house at Shoreditch Studios yesterday to explore the area of branded video distribution and discuss the ingredients that make content social.

Having worked at goviral since its early days, Holmen gave Social Media Week attendees (a mix of media agencies, publicists and bloggers) a background on goviral, and explained the growth in the video market place since the launch of goviral in 2006.

Mads then launched into a full-fledged interactive session with the audience sharing some examples of great branded content from around the world to establish best practices. This included strong recurring campaigns such as Gatorade Replay, and videos from leading brands such as Samsung and Nike.

Some of these best practices include:
  • Always aim at creating instant attraction. The first 10-15 seconds should create curiosity and interest!
  • Make sure you are telling a story. Be creative or original but make sure the video has a flow and don't drop in to periods where users could be tempted to look elsewhere.
  • Don't give away everything first and leave users with a flat feeling in the end! While remembering to engage users try to build up your video as if you were telling a story

And what other factors contribute to making great content you might ask? Spend time and effort defining your production and format. Do people know it is you just by the touch and feel of the video alone? Answer this question and you can provide a great user journey.

Dec 13th 2011

HuffPost UK Expands with Culture and Celebrity Launches

We're excited to announce the latest additions to The Huffington Post UK family, HuffPost Culture and HuffPost Celebrity.

Adding to the long list of celebrity bloggers who have voiced their opinion on HuffPost in the past, HuffPost Celebrity will focus on the latest showbiz gossip and photos, as well as news and views from the HuffPost Celebrity team. The site launches today with an exclusive interview with Factor UK winners Little Mix. Bloggers who will be contributing in the coming months include Susan Boyle, Carol Vorderman and Nicola Roberts. To date, The Huffington Post UK has featured blog posts from a wide range of celebrity contributors, including Kelly Rowland, Christopher Biggins, Noel Gallagher and Ricky Gervais.

HuffPost UK Culture complements the site's entertainment coverage and is a destination for all facets of performing, literary, visual and broadcast arts, including dance, opera, music, architecture, film, poetry, TV, photography and more. It is a forum for discussion of arts and culture, and serves as a handy guide for users wanting to stay abreast of cultural news and events. HuffPost UK Culture will also feature original video performances from poets and performance artists including Michelle Madsen (founder, Hammer & Tongues) and performance poet Deanna Rodger. Bloggers include Culture Secretary Jeremy Hunt, Scroobius Pip, Tate Liverpool and Barbican.

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