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John Nolan's posts

Nov 13th 2012

Goviral Reveals Best 100 Brands in Branded Content

With the overflow of viral videos and branded digital stunts, it is becoming more and more difficult for anyone to make a splash in the social market. The goviral team have released the top 100 brands in branded content for 2012, highlighting the companies and brands that are leading the way with their social content.

The first goviral Social Video Equity Report evaluated these brands based on their volume, total views and engagement for content uploaded to YouTube, Vimeo and Facebook. Goviral then weighed the quality, purpose, innovation and audience relevance, before calculating the final social video equity score. From the report:

"The results of goviral's Social Video Equity Report prove that when it comes to branded content, fortune favors the brave", said Mads Holmen, Planning Director, goviral. "Brands like Red Bull, Old Spice and Nike are risk-takers, constantly disrupting what's expected to spark agenda-setting conversation. An effective social video strategy can elevate a brand beyond the product, creating an experience consumers really want to part of."

Click here for additional details on goviral's research and findings. For the full list of the top 100 brands in branded content, visit goviral.com

Sep 6th 2012

The Huffington Post UK Launches New Digital Marketing Campaign

Today marks The Huffington Post UK launch of a new digital marketing campaign to showcase the huge variety of opinions and voices across the site and its blogs.

The brand new content-led campaign, created with Gravity Road, will feature opinions and views on a range of topics from some well-known faces. Celebrity bloggers and opinion-formers leading the charge include Alice Cooper, Cherie Blair, Rugby player Will Carling and TV presenter Cherry Healey, with many more lined up to take part over the coming months. The ads will also promote original content from the HuffPost's in-house editorial team and will run across a wide selection of digital media outlets and formats until the end of the year.

Kickstarting the rolling campaign in style, the first set of creative features close-up photography and video of each blogger, with provocative quotes from their blog intimately scrawled across their face. It also sees the UK launch of HuffPost's global strapline "Conversations Start Here". Alice Cooper will be lending his writing skills to the topic of Reality TV, Cherry Healey will be blogging on the pill industry and Cherie Blair will focus on female entrepreneurship. Other blog topics being supported in September include religion & politics, the beauty industry, comedy, sport and celebrity culture.

Watch the video here:

Aug 30th 2012

AOL UK Adds Key Ad Roles


We have some exciting news from over the pond. Steve Filler has joined goviral and Advertising.com UK as Managing Director, and Suhela Gremmel has been promoted to Managing Director of ADTECH UK and Ireland.

With over 18 years of experience in digital advertising and sales, Steve will focus on growing the goviral and Advertising.com presence in the UK, capitalizing on the business' reputation of partnering premium publishers, advertisers and agencies to maximize the value of online brands. Steve joins from Collective, where he held the position of Managing Director at media and technology network Collective, and prior to that was Commercial Director at Unruly Media and before that, Videojug.

In her new role, Suhela, former Head of Global Customer Relationship Management (CRM) for ADTECH, will take charge of ADTECH operations in the UK and Ireland and will be responsible for the sales, CRM and customer service divisions. Since 2009 Suhela has headed up the global CRM team from Dreieich. In recent months she also played an important role in opening up new markets in India and Israel. In addition, she has represented ADTECH on various working groups and expert committees of the German industry organization BVDW and the whole online marketing sector.

Learn more about ADTECH and its worldwide offerings for publishers, ad networks, agencies and advertisers by clicking here.

Aug 20th 2012

goviral 'Ballerina' Video Helps Volvo Unveil New Truck

A goviral video designed to tease an upcoming marketing campaign for a new Volvo truck is doing exactly what it's supposed to do -- going viral. The video, which premiered globally yesterday, has spread organically to over 200 countries on 30,000 websites -- including clocking up more than 400,000 views on YouTube. Even our friends at HuffPost UK are talking about it.

"VOLVO Trucks - The Ballerina Stunt" is a knuckle biter featuring world record-holding highliner Faith Dickey battling the wind to cross a line between two speeding trucks heading for a tunnel.

The stunt was set up to show the precise handling of the new Volvo FH. Filmed on an unopened highway in Croatia in cooperation with Hollywood stunt director Peter Pedrero (think James Bond, Harry Potter, Pirates of the Caribbean) and was directed by Academy Award nominee Henry Alex Rubin. The project is the work of goviral's Nordic team, headed by Jacob Lachmann. goviral is exclusive video partner for the Volvo campaign.

Watch the video below:


Learn how goviral works with nearly 40,000 publishers globally and can target over 90 countries, across 24 verticals by clicking here.

May 10th 2012

Chevy Partners with AOL UK for First Online-Only Campaign

In an exclusive partnership with AOL UK, Chevrolet will kick off its first online-only campaign today across The Huffington Post UK and across goviral's network of premium publishers in the UK.

The campaign, for Chevrolet's extended-range vehicle the 2012 Volt, launches with three short films featuring TV and radio personality Jo Whiley interviewing designers Wayne Hemmingway, Ada Zanditon and design duo Jailmake. The films, commissioned by AOL, will be hosted on a just-launched dedicated brand channel called Innovation that's part of HuffPost Tech.

Display ads for the green car, which gives drivers the option to use electric power for short-distance driving or gas for longer distances, will be featured across AOL properties and take advantage of the Project Devil format as well as a series of homepage takeovers. In addition to the videos, content has been created including articles, blogs and infographics about innovation and greener technologies and sustainability.

Learn more about the campaign by visiting HuffPost Innovation.

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