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John Nolan's posts

Dec 12th 2013

Miley Cyrus and the Snowden Files engage the public most for 2013

What do Papal intimacy, a screaming goat and candy-deprived children have in common? They all appear in the definitive Scoreboard of Content 2013, compiled by The Huffington Post UK and Ogilvy Public Relations. The Scoreboard of the most impactful online content this year was revealed today following a crowd-sourced appeal to more than 7.7 million* influential consumers and creators.

Over 180 pieces of content were judged by a panel from the worlds of academia, media, marketing, content creation and social networks divided the crowd-sourced favorites into Top Fives across five genres: Sex, Humor, Fame, News and Lifestyle. The panel of judges then decided upon a top five in each category, crowning one overall winner.

The top scoring content in each category, and overall, is as follows:

  • Miley Cyrus' fusion of nudity and shock in the 'Wrecking Ball' video, tops off a year of increasingly sex-fuelled music videos, and puts her at the pinnacle of the sex category, and overall
  • For news, The Guardian's 'NSA Snowden Files' scored highest, leading impactful news sharing online
  • A home-production YouTuber, MrEpicMann, takes the top spot in humor with 'How animals eat their food'
  • Number one in the fame category is another home-generated piece of content, 'Pope Selfie', taken by @FabioMRagona
  • In lifestyle, Dove's 'Real Beauty Sketches' achieved the top grade

Whether fun or serious, the impact of the year's top content is clear: between them, the Scoreboard's Top 25 generated more than 1,113,100,000 views and 5,787,600 shares across social media.

Statistics, celebrity or monetary investment alone, however, did not guarantee impact in the mind of the public or top scores from our judges.

It was a combination of a hot title or headline, surprise and intimacy that our judges revealed as the keys to success.

Mar 8th 2013

AOL Ireland: Best Workplaces in Ireland 2013


Marie Goggins, Aengus McClean, Roslynn Williams and Curtis Brown accepting the Best Workplaces in Ireland award for AOL Ireland last night in Dublin

AOL Ireland has been named one of the Best Workplaces in Ireland, coming in fourth in the medium-sized category and is the top tech company on the list at the annual Great Place to Work Awards. This prestigious accolade was presented to the AOL Ireland team in Dublin's Burlington Hotel last night.

AOL CTO Curtis Brown attended the event, along with Aengus McClean, who heads the AOL Ireland team; Marie Goggins, who's responsible for HR across Europe for AOL, and Roslynn Williams, business adviser to the CTO and the Technologies organization.

There are two elements of the Best Workplace ranking: a culture audit and a trust audit in which employee perception of the quality of their workplace relationships is measured with a focus on trust, pride and camaraderie, considered key drivers of all high-performing workplaces.

Dublin AOLers were keen to get involved and share their views, with 92% of the site completing the Trust Audit.

Commenting on the wonderful achievement by 49 organizations, CEO of the Great Place to Work Institute John Ryan said competition for places on the list was at its highest in 10 years as more organizations had chosen to go through the assessment process, clearly appreciating the business benefits of having a high-performing workplace where employees are seen as having a critical impact. "This is a fantastic achievement particularly given the difficult economic backdrop, proving that if you invest time and effort in developing the right culture in your organization, your people will be your best asset and will be key to your business success."

AOL has had an office in Dublin for 16 years and employs more than 160 AOLers. It's located in Heuston South Quarter and focuses on developing global products for AOL Networks, AOL Services and the AOL Brand Group. To see what opportunities are available in Dublin, head to their career site.

Dec 11th 2012

Irish Eyes are Smiling

AOLers across the world are gearing up for the holidays this season, from themed parties and decorations, to fundraisers and company events. However, we'd have to rank the AOL Ireland team towards the top of the list for most festive.

Why? Think big. The team has completely transformed the side of Dublin's Boland's Mill building into a gigantic 3D winter wonderland. This stunt is part of a brand awareness campaign for the Dublin team, which is currently recruiting 35 software engineers to join AOL in the new year.

Using state-of-the-art 3D mapping and high-powered projectors, the former flour mill will be lit up for 12 days with stunning holiday animations, providing a festive spectacle for residents and visitors of Grand Canal. In addition to the visual promotion, the campaign has a heavy social media element displaying the hashtag #merryaol on the projected screen to capture the reactions of those passersby who are inspired to Tweet.

Want to learn more? Check out the video from the launch evening below and watch additional videos from the stunt over the next 12 days on AOL Ireland's Facebook page.

Want to join the Dublin team? Visit AOL's Careers page to learn about open opportunities.

Nov 16th 2012

AOL UK Wins Two Prestigious IPA Media Owner Awards

Earlier this week, the AOL UK sales team attended the IPA Media Owner Awards, where we won two awards for Most Innovative Online Campaign and Best Partner. Our team was also nominated for the Best Media Owner and Best At Innovation awards.


We won the Most Innovative Online Campaign for our Inspired by Iceland campaign, which was a huge cross-departmental effort in covering editorial, sales, publishing, creative solutions, research, go viral, Advertising.com and communications. It was our first sponsored channel on Huffington Post, the first Project Devil unit to use a live camera feed and our first Pan European campaign using our whole range of advertising products.

The Best Partner award is significant in that it is voted for by the advertising agencies in the IPA Spring and Autumn surveys. In the survey, we were the best received online publisher with agencies, marking a return to the top spot. The judges praised AOL stating:

"To understand why AOL does so well, you only need to look at the breadth and strength of their performance across all questions on the Spring and Autumn 2012 surveys. It is difficult to find any criteria in either survey where AOL does not appear in the Top Five places."

To learn more about what AOL UK Advertising can do for you, click here.

Nov 13th 2012

Goviral Reveals Best 100 Brands in Branded Content

With the overflow of viral videos and branded digital stunts, it is becoming more and more difficult for anyone to make a splash in the social market. The goviral team have released the top 100 brands in branded content for 2012, highlighting the companies and brands that are leading the way with their social content.

The first goviral Social Video Equity Report evaluated these brands based on their volume, total views and engagement for content uploaded to YouTube, Vimeo and Facebook. Goviral then weighed the quality, purpose, innovation and audience relevance, before calculating the final social video equity score. From the report:

"The results of goviral's Social Video Equity Report prove that when it comes to branded content, fortune favors the brave", said Mads Holmen, Planning Director, goviral. "Brands like Red Bull, Old Spice and Nike are risk-takers, constantly disrupting what's expected to spark agenda-setting conversation. An effective social video strategy can elevate a brand beyond the product, creating an experience consumers really want to part of."

Click here for additional details on goviral's research and findings. For the full list of the top 100 brands in branded content, visit goviral.com

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