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Joey Blumenfeld's posts

Oct 23rd 2012

AOL Partners with Ad Council for Anti-Bullying Campaign


More than 80% of high school students in the U.S. report they witness bullying at least once a week and 25% say that they see acts of bullying at least once a day, according to a national survey released today by DoSomething.org. In an effort to educate and empower parents to talk to their children about ways in which kids can be more than just a bystander, a national, nationwide multimedia PSA campaign launched yesterday to coincide with National Bullying Prevention Month in October.

The campaign was developed by the Ad Council, in partnership with AOL, Facebook, Johnson & Johnson, the Free to Be Foundation, the Waitt Institute for Violence Prevention, and the Departments of Education and Health & Human Services. This movement includes a series of TV, radio, print and online PSAs, that will shed a light on the severity and ubiquity of bullying and educate our nation's parents on a worthwhile cause.

Created pro bono by AOL, customized Devil advertising units are now running on HuffPost Parents, HuffPost Women, across the AOL network, homepage and AOL Mail sign-in pages. AOL has even created a celebrity-focused "You've Got" segment featuring Marlo Thomas and Kelly Ripa to speak about the cause. Additionally, AOL generated a Road Devil, one of AOL's new mobile platform ad-units, for the Ad Council, which marks the first time a mobile Road Devil ad-unit has ever been utilized to highlight a non-profit organization/cause.

To learn more about the campaign and for resources to help you talk to your children about bullying, visit stopbullying.gov and the Stop Bullying Speak Up Facebook page. You can also visit AOL On, our channel dedicated to National Bullying Prevention Month - below is one of the many interviews it features.


Sep 21st 2012

AOL and DoSomething.org Launch the Pics for Pets Campaign


DoSomething.orgis putting the bite back in the fight for homeless shelter animals, and AOL is rolling up its sleeves to help out. "Pics for Pets" is a social initiative to increase adoption rates in shelters by working with young people, their networks and potential for making and sharing creative works - while saving animals' lives in the process.
We're thrilled to support this initiative across all of our sites, including AOL.com, AOL Mail, PawNationand Patch. We hope to raise awareness of the difficulties faced by shelter animals across the country, and to help make a positive difference to their futures.
Every year, approximately 5-7 million companion animals enter shelters nationwide, and approximately 3-4 million are euthanized - 50% of dogs and 70% of cats - as a result of not being adopted. All too often, the photos which the shelters use to help match a potential pet with an owner, are taken when the animal first arrives, disheveled and frightened. Sadly, these can put families off from adoption.
AOL and DoSomething.org are doing something simple but effective - giving young people the skills to create up-to-date, creative and appealing pictures of animals, share these to their social networks in hopes of finding new homes and a better life for our furry friends.
Launching today and running through November, AOL is running an awareness campaign for "Pics for Pets" across the AOL.com homepage, AOL Mail, Advertising.com network and PawNation and encouraging DoSomething.org's members to blog and spread the message on their local Patches.
Check out DoSomething.org's PSA video above and check out the app.


DoSomething.org
is putting the bite back in the fight for homeless shelter animals, and AOL is rolling up its sleeves to help out. "Pics for Pets" is a social initiative to increase adoption rates in shelters by working with young people, their networks and potential for making and sharing creative works - while saving animals' lives in the process.

We're thrilled to support this initiative across all of our sites, including AOL.com, AOL Mail, PawNation and Patch. We hope to raise awareness of the difficulties faced by shelter animals across the country, and to help make a positive difference to their futures.

Every year, approximately 5-7 million companion animals enter shelters nationwide, and approximately 3-4 million are euthanized - 50% of dogs and 70% of cats - as a result of not being adopted. All too often, the photos which the shelters use to help match a potential pet with an owner, are taken when the animal first arrives, disheveled and frightened. Sadly, these can put families off from adoption.

AOL and DoSomething.org are doing something simple but effective - giving young people the skills to create up-to-date, creative and appealing pictures of animals, share these to their social networks in hopes of finding new homes and a better life for our furry friends.

Launching today and running through November, AOL is running an awareness campaign for "Pics for Pets" across the AOL.com homepage, AOL Mail, Advertising.com network and PawNation and encouraging DoSomething.org's members to blog and spread the message on their local Patches.

Check out DoSomething.org's PSA video above and check out the app.

Jun 7th 2012

The Aspen Institute Names AOLer Blair Cobb to List of Innovators

The Aspen Institute Business and Society Program, whose mission is to equip business leaders for the 21st century with the vision and knowledge to integrate corporate profitability and social value, today announced their fourth class of First Mover Fellows, a program that recognizes individuals for their work uniting business growth with a sustainable society in the products and services they are developing. The selected class comes from a wide variety of industries and AOL's Senior Director of Cause Marketing, Blair Cobb, was chosen as one of this year's Fellows.

As Senior Director of Cause Marketing for AOL, Blair is responsible for the development and management of our relationships with non-profit partners and the advertisers that support them. Blair's key objectives are driving traffic and revenue growth at AOL, while increasing brand perception by connecting and informing their consumers to important causes. Her efforts have resulted in a centralized giving platform called AOL Impact, which provides custom high-reach marketing opportunities for non-profits and cause marketers across multiple arms of the company including AOL.com, AOL Mail, Patch and the Huffington Post.AOL Impact has donated over 19 billion pro-bono media impressions on behalf of over 300 non-profit partners, including those non-profits our top AOL advertisers support.*

The 12-month Fellowship, which includes three seminars, is built around the core themes of innovation, leadership, reflection and community. The program offers the Fellows a chance to become part of a growing community of innovators who share a passion about their work and belief in new possibilities for business. It also serves as an innovation lab where Fellows develop the skills to make their innovations real and successful in their organizations.

Learn more about the program by visiting the First Movers website. To learn more about AOL's corporate social responsibility, click here.

(*Source: AOL Internal Data)

Mar 21st 2012

Blake Mycoskie, Founder and Chief Shoe Giver at TOMS, Visits AOL


As AOL prepares to participate in the One Day Without Shoes barefoot challenge on April 10th, we had the pleasure of having Blake Mycoskie, Founder and Chief Shoe Giver of TOMS, pay a special visit to our New York City office. Blake spoke about the origins of TOMS, the impact his revolutionary One for One model has had on the world and explained why the Tom's One Day Without Shoes campaign is so much more than just going without shoes for a day.

Introduced by Blair Cobb, Senior Director of AOL Cause Marketing, and greeted by packed conference rooms across the country watching the live stream, Blake started off by explaining how his life experiences and time spent in Argentina led to his unique vision. When he witnessed the hardships facing children growing up barefoot in Argentina, he knew he had to help in some way, and the One for One movement was born.

Through a bit of trial and error, and the help of amazing editorial pickup from outlets like the LA Times and Vogue, Blake was able to sell 10,000 pairs of shoes his first summer, which translated into 10,000 pairs of shoes donated to children in need. After his first trip to Argentina to drop off shoes, his life was forever changed.

From the beginning, Blake knew that in order to make a big impact and make his idea truly work, he had to do more than just create a charity – he knew that he had to create a business model that incorporated an active giving component into the overarching strategy. Through the success of his model, he strongly believes and teaches that the more "good" that companies can incorporate into their business strategies, the bigger an impact they will have on society, and in doing that, the more brand ambassadors they would have without even trying!


To generate awareness around his One for One model and the importance a pair of shoes can have on a child's life, Blake created TOMS One Day Without Shoes. Through this event, individuals go without shoes for a day, and begin to understand how vital they are to your overall health. Though this sounds like a movement aimed solely around this specific cause, it's a really a day aimed at generating awareness for and initiating conversations around all of the causes that we are passionate about. The idea is that curiosity leads to conversation, which leads to action, which ultimately leads to change.

What was primarily a One for One business around shoes has already grown to include a One for One business for Eyeglasses, but only time will tell what other important issues can be remedied through this business model.

Last year, more than 1,000 AOLers went barefoot in honor of TOMS One Day Without Shoes- this year, we're looking to increase our impact 100 times over!

This is where YOU come in! Help AOL reach its goal of reaching 100,000 people with the One Day Without Shoes message. You can do this by taking on one (or more) of the following actions between NOW and April 10th, 2012:


To thank those who have taken one of the above action, we will be awarding one hundred $50 TOMS gift cards to random winners!

For more information and official rules, please visit: http://impact.aol.com/cause/toms-one-day-without-shoes/

Jan 17th 2012

Meet the Winners of our AOL Employee Cause Contest

At AOL, we are in the business of helping people. We bring this value to life each and every day through our work with AOL Impact, a platform that has shined a light on hundreds of non-profits and the advertisers that support them. Much like our advertising offerings, AOL Impact uses our best-in-class assets and brands to inform, entertain and connect our audiences - in this case with charities. Based on the overwhelming feedback we receive internally about the AOL Impact program, we decided to let our employees get involved and tell US what non-profits we should feature. The result was our first-ever employee cause contest, and we're excited to share the results with you!

Due to an overwhelming amount of contest submissions, we decided it was too difficult to choose just one winner, so we opened it up to three! Our team of panelists judged based on the employee's personal connection, level of commitment, and expected future commitment to the charity. Our judges also considered the overall impact that the $5,000 grant will have on the submitted organization. The winners will each be awarded a $5,000 grant in their name to be given to their organizations in addition to pro bono advertising including a Daily Impact unit and blogging opportunities on Huffington Post Impact.

We're thrilled to announce our AOL all-stars:

Venus Bivins Johnson
Sales Strategy, Chicago
Hope Restored
Venus passionately supports and volunteers with Hope Restored, whose mission is to restore hope in Haiti by building a partnership with the members of a small community in Haiti in order to see food, education, and medical care brought enabling them to rise from a culture of desperation to one of hope.


Nelson D'Cruz
AOL Site Engineer, India
Riya Foundation
Nelson is part of a team, out of the AOL India office, who created the Riya Foundation to address the special needs of individuals with disabilities. Nelson looks forward to continuing his work with the organization, and seeing it expand to accommodate even more disabled children.



Matt Blank
EU Search Designer, London
Radio Northwick Park
Matt is the Chairman for the charity, Radio Northwick Park, which is a hospital radio station, based in North London, UK. Matt has dedicated the past 12 years of his life working for and supporting this charity whose mission is to provide care, entertainment, and company to those in need.

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