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Jennifer Asbury's posts

Oct 12th 2012

Jennifer Kinney Joins MapQuest As Senior Technology Director


The MapQuest family at AOL just got a little bit bigger. On Wednesday, it was announced that Jennifer Kinney has joined the company as senior technology director, leading all MapQuest browser-based solutions for desktop, tablet and mobile platforms.

Jennifer joins MQ, with a distinguished career in technology and product development. Previously she was senior solutions architect and team lead at international energy firm, Encana Corp, responsible for business solutions architecture and design, as well as technical strategy. Prior to Encana Corp., Kinney led strategy, product development, quality assurance and the deployment of a custom portal for the National Renewable Energy Lab commercialization.

She joins MapQuest at a very exciting time. The brand is in growth mode, currently sitting at the 16th most popular mobile brand*, as well as being a top 30 website**, and ushering in a new era of inspiring consumers.

To find out more about MapQuest and its products and services, visit its website here.

*comScore MobiLens, August 2012
**comScore Media Metrix, August 2012

Jul 13th 2012

MapQuest Shares Summer Travel Infographic



MapQuest just released its latest infographic to make it easier to visualize what people are searching for this summer. (Also see the data eye candy we shared in March.) Big data shows us our users love national parks, so we created parks.mapquest.com as a completely devoted resource for information on the 58 U.S. national parks. Many travelers visit these iconic destinations for overnight trips between Memorial Day and Labor Day, and even more stop at them along the way - called via points - the most popular being Yellowstone.

Even if consumers aren't planning a trip across country, MapQuest can help people plan a backyard escape that takes only an afternoon. Last summer, we helped more than 9 million people find a nearby place to get ice cream.

While we can't lower the high gas prices, we can tell people where the least expensive places to fuel up are. Gasprices.mapquest.com shares where to find the cheapest gas nearby, so, if travelers do go to the Grand Canyon, the trip there will be even easier by finding the least expensive gas stations and prices along the way.

Take a look at our Summer Travel infographic for more surprising stats and popular destinations because after all, life's about the journey, right?

Jul 12th 2012

MapQuest Selects TomTom Maps to Power Its Mobile Application


Trying to get somewhere this summer? Download the updated MapQuest smartphone apps, where our free iPhone and Android offerings are now powered with TomTom maps. As the world's leading supplier of in-car location and navigation products and services, TomTom provides coverage for more than 7.5 million miles of roads across North America. That's like going to the moon and back about 16 times. That's like traveling the length of the Great Wall of China over 1,300 times. That's like running well over a quarter of a million marathons. Basically, it's a lot of mapped miles any way you look at it.

With MapQuest and TomTom maps, you could drive virtually anywhere there's a road in the United States with our app as your travel companion. (No need to panic if you forget to print off directions before leaving your house.) Whether you're driving across the county or across the continent this summer, there's never been a better time to ask for directions...just ask us.
Where are you heading this summer? Tell us on Facebook.

(This post originally ran on the MapQuest Blog.)

Jun 12th 2012

MapQuest Lands in Times Square


A 20-foot bright green MapQuest-branded balloon, 3-D map pins and a spin-to-win wheel were hard to miss yesterday in Times Square, where more than half-a-million people pass by every day. In addition, a free wifi "hotspot" made it easy for passersby to download MapQuest's apps and start exploring. MapQuest's local offerings stayed in the "lime" light as day turned to dusk and the Taste of Times Square Festival got under way. Nearly an additional 100,000 folks stopped by the nation's top tourism attraction and were delighted to find such a great way for discovering New York.

Next stop for the MapQuest Summer Activation Tour: The company's hometown Denver, where the balloon, map pad, spin-to-win wheel and now-famous fedora giveaways will be seen by 15,000 music aficionados at the funk festival, Westword Music Showcase on June 23.

Find where you're going by checking out the all new MapQuest for iPhone.

Mar 22nd 2012

MapQuest Shares Data Eye Candy

With literally millions of data points pulsing through MapQuest's products each day, we find it easier to visualize and ultimately make use of the information as an infographic, rather than a standard spreadsheet. According to comScore data for February, more than 35 million people each month searched for maps, directions and places such as restaurants, airports, hotels and top brands -- data is something we have a lot of and it tells us a lot about what's interesting to our users.

We even used this MapQuest data about where people like to go to create MapQuest Vibe, our local discovery product. If you haven't had a chance to download one of the top free travel apps in the iPhone store, go to the MapQuest Vibe site or search for mqvibe in the iPhone store to help you find cool neighborhoods and the best restaurants, bars, and shopping wherever you are.



View / download full-size by clicking here.

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