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Janet Balis' posts

Aug 13th 2012

On-Air: HuffPost Live

The Huffington Post Media Group launched HuffPost Live, the site's live streaming network, and starting today, anyone with a smart phone, a tablet, or a webcam can instantly join the conversation happening on HuffPost Live.

On HuffPost Live, users' voices can be heard on the issues that matter most to them, right along with the network's other guests, including newsmakers, celebrities, pundits and experts. HuffPost Live operates out of studios in New York and Los Angeles, with a satellite studio operating out of HuffPost's Washington, D.C. bureau. HuffPost Live will live-stream 12 hours of programming, five days a week, with highlights shown overnight and on the weekends.

At launch, HuffPost Live's host/producers include Marc Lamont Hill, Abby Huntsman, Alicia Menendez, Alyona Minkovski, Nancy Redd, Mike Sacks, Ahmed Shihab-Eldin, Jacob Soboroff, Janet Varney and Josh Zepps.

This innovative new launch is supported by our founding partners at Cadillac and Verizon. Throughout 2012, both these partners will enjoy the opportunity to be directly integrated into the live programming as well as the in the surrounding media across platforms, and syndicated across AOL brands.

Follow HuffPost Live on Facebook (Facebook.com/HuffPostLive) and on Twitter @HuffPostLive. Watch HuffPost Live now at live.huffingtonpost.com.

Apr 26th 2012

Powering Ideas at the AOL NewFront

On Tuesday at the AOL Newfront, along with Jim Norton, SVP of Sales, AOL Advertising, I was delighted to talk about Powering Ideas. It was an extraordinary moment to think about powering ideas through digital. We are now at a tipping point for digital where:

  • Audiences for online video are starting to have similar critical mass to top tier cable television networks
  • Original programming for digital is produced, directed, and starring Emmy- and Academy-Award winning talent – the highest quality of content is materializing

Given the importance of this moment, yesterday presented an incredible opportunity to talk about how we build compelling content for consumers and results-focused solutions for our clients. We expressed our deep commitment to using our content, its influence with key audiences, and the scale of our distribution as a means to build powerful and strategic marketing platforms.

Here are highlights of some of the programs we brought to life in our session at the NewFront:

Mom's Favorites

Moms pick the very best – one town at a time. Powered by Patch sites in towns across the country, Mom's Favorites enables Moms to give their seal of approval to the things they love most in their communities – from playgrounds to restaurants to toy stores. With this program, Patch will shine a light on Moms' favorites everywhere.

ur+1

Entertainment fans battle it out to create an all-star celebrity team. Fantasy sports meet celebrity fans in a social, high-stakes game that rewards our consumers' obsession with pop culture. Real-time celebrity news from sites like Moviefone, AOL Music and HuffPost Celebrity will determine who's hot and who's not as players pick their dream teams and vie for a star-studded prize event. Real-time celebrity news from sites like Moviefone, AOL Music and HuffPost Celebrity will determine who's hot and who's not as players pick their dream teams. Lucky participants in the related Instant Win game can win a trip to a star-studded prize event.

Influencers and Innovation

In-depth coverage of the people and ideas changing our world. A first-hand look at innovation in technology, finance, entertainment, science, business and design. From interviews with thought leaders, including an original video series with Twitter co-founder Biz Stone, to profiles of new inventions, to coverage of global forums where ideas are shared, this experience will look at the people and ideas shaping our future.

New Hollywood Films

Young Hollywood directs and stars in original short films. Killer Digital and Academy Award-nominated and Emmy-Award winning Producer Christine Vachon will produce original shorts, directed by and starring young Hollywood talent. Fans will also have the chance to enter a user-generated short film contest. Airing on the Cambio Network, a top destination for young people online.

Digital Justice

CSI for the internet age. An original video series and weekly reality show that follows tech-driven forensic investigations, "Digital Justice" will tell the stories behind the stories of crimes solved and criminals thwarted. Starring Terry Schappert of the US Army Reserve Special Forces.

We hope these programs give marketers a sense of the possibilities. We look forward to working with our clients and agencies to shape these ideas together to embrace brand goals and build powerful content in partnership.

Feb 22nd 2012

Introducing the Digital Content NewFronts: Where "Brands, Meet Content"

Today AOL announced it has joined forces with Digitas, Hulu, MSN, Yahoo! and YouTube to bring the first-ever Digital Content Newfronts (DCNFs) to the market April 19-May 2, 2012. This incredible partnership has been formed by the marketplace leaders and will showcase online content for consumers, brands and their investments, and agencies. It's no secret that online advertising spend is on an upward trajectory and expected to grow 23% in 2012 to $39.5 billion in the US, surpassing print*. With this in mind, six titans on the Web are partnering to create a meaningful marketplace between brands and native digital content.

For brands and advertisers there is an urgency to invest in quality content at scale, and the power of the AOL network is three-pronged: we enable them to tell stories, we take those stories places by distributing them across our network, and we get people talking. Given our range of branded, premium, social and video-centric programming, we expect to deliver a rich experience to our audience and while continuing to differentiate our value in the advertising marketplace.

Following AOL's showcase on April 24 we are confident brands will truly be energized by the quality and depth of our offerings, and the level of differentiation we offer in the marketplace.

*Source: eMarketer

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