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Jamie Mittelman's posts

Apr 9th 2014

AOL Supports Women's History Month

In support of Women's History Month in March, AOL honored and celebrated women in various ways using our best in class resources, including: offering pro bono media for relevant women's causes, growing the MAKERS brand, and developing a research report focusing on millennial women.

One of the ways AOL gives back to the community is through our pro bono media for non-profits, shining a spotlight on causes that are close to our consumers, advertisers, and employees' hearts. Throughout the month of March, AOL donated media to relevant women's causes with the goal of honoring Women's History Month. AOL provided 410+ million impressions supporting organizations ranging from the Girls Scouts to the UN Foundation's Girl Up campaign.

On the day AOL.com spotlighted the Ali Kemp Foundation, a Kansas City news anchor mentioned the support during the news segment – encouraging people to learn more about the foundation's work around women's self defense.
In addition to pro-bono media on AOL.com and across the AOL network, the AOL MAKERS brand continued to introduce new MAKERs to honor and celebrate Women's History Month. Check out the videos to watch these amazing women's stories:

MAKERS released in March 2014:

Suzanne Braun Levine, Ms. Magazine's first editor
Muriel Fox, Founding member of NOW
Katherine G. Johnson, NASA mathematician
Robbie Kaplan, Attorney who successfully argued DOMA

The AOL Advertising group supported Women's History month as the marquee sponsor of Brand Innovator's Top 50 Women in Brand Marketing. The event honored innovative female leaders driving digital transformation in the marketing and media industries, including AOLer, Kim Kadlec, Head of Relationship Management.

As a keynote speaker at the Brand Innovator's event, Vicki Draper, Director of Consumer Analytics & Research, debuted AOL's research on millennial women, "Beyond the Selfie." The study debunks media stereotypes and reveals millennial women as generation revolution progressing society from social causes to workplace leadership. You can view the infographic here.

Way to make history together, AOL!

Throughout the month of April, AOL is honoring and supporting Autism Awareness month. Check out AOL.com to see what non-profit we're highlighting!

Feb 13th 2014

AOL CSR Gets Creative & Employs Triple-Win Effort

Charitybuzz.com is an online auction house where users bid on experiences and luxuries whose proceeds benefit causes. This platform enables individuals and companies to donate items and allot their proceeds to particular organizations. Users then bid on the items or bid "to make a difference." The highest bidder wins the item and the proceeds benefit the designated cause.

In November, AOL supported one of its non-profit partners, She's the First by donating an experiential auction item: a tour of the New York office followed by a round-robin of employee conversations.
Last week, AOL hosted its item's winner. The winning bid of $750 enabled each 20-minute employee conversation to fund a $150 donation to She's the First! Conversations revolved around individuals' roles at AOL and how they contribute to the company as a whole. By tapping this innovative platform, AOL simultaneously supported an AOL consumer (the winner), employee volunteering and She's the First!

According to the winner, the event was a truly phenomenal opportunity to learn about the AOL brand. He commented, "This was incredible exposure! I didn't know how expansive AOL is. Holy cow!" An employee volunteer mentioned, "Our guest told me he's never seen a more creative and genuinely valuable charity event." Another employee described how he deeply appreciated the opportunity to volunteer. In terms of impacting She's the First, the auction item that AOL donated and AOL's guest purchased could fund a year's worth of school supplies and books for 34 Nepali girls.

This event was a win for all three parties and showcased AOL's ability to get creative about being in the business of helping people.

What's next? You'll just have to wait and see.

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