Graham Moysey's posts

Nov 3rd 2015

AOL Heralds New Era With Consolidated International Leadership Team

It's been a busy few months at AOL, in fact that's probably the understatement of the century. In our 30 year history, 2015 will be listed as the major milestone in our journey to become the most successful media technology company. We have seen our business acquired by Verizon, we've acquired Millennial Media and entered into a strategic advertising partnership with Microsoft in nine markets.

Nowhere has this change been more pronounced than in our business outside the US, which has seen our footprint more than double in market. Our global reach has exploded with approximately 500m UVs according to comScore (and that's excluding Xbox and the recent addition of Millennial Media) and a physical presence in 21 markets. We are at day one of this journey with a newly supercharged AOL, and we are moving fast.

To support such growth, we are building an organisation that enables our agencies, clients and publishers, to easily navigate our business and solve their business problems through our content brands and ad tech platforms.

With all our recent deals, we have acquired some fantastic talent and seen our presence grow extensively in markets such as Germany, Italy, Spain, Japan and Brazil. These markets will be led by the former Microsoft Advertising leads - Markus Frank, Christina Lundari, Raul de la Cruz and Marcos Swarowsky respectively. In Japan, I'm delighted to welcome Hirotaka Sakashita, who has joined the AOL team from Microsoft Advertising and will report into Hanazaki Shigeharu, CEO of AOL Platforms Japan. Existing AOL advertising products and services in those markets will all roll up under the newly expanded AOL organizations. Hamish Nicklin, who joined us earlier in the year from Google, will continue to lead the AOL UK business with Stuart Flint, in the role of Commercial Director.

We have also promoted a number of talented people in the existing AOL leadership team. Phil Duffield will take on the role of Head of International Demand overseeing all sales revenue on a programmatic and IO basis. Phil has been with the business since AOL acquired Adap.tv in 2013. He has been a great driver of AOL's programmatic strategy in the APAC region and more recently across all international regions.

Penny Harris, will take on the role of Head of Multinational Sales, offering clients powerful advertising solutions that sit across the worlds of Culture and Code. This will include HuffPost, Engadget, TechCrunch, MSN, Skype, Xbox and AOL brands globally, as well as our global video and programmatic platforms.

Henk Van Niekerk has moved from our San Mateo office to be Head of Publisher Services, International across AOL's complete suite of publisher products. Our goal is "to be the monetisation partner of choice". Henk has built a single team who will be working with publishers to show how AOL can provide all the tools to successfully monetize their properties.

Jo (Jonathan) Bury who previously led our Business Development and Strategic partnerships team in the UK has expanded his role so we can continue to build our open philosophy working. Jo will be working with international advertisers, clients and publishers to drive increased revenue and audiences across our content and ad technology platforms.

Finally, last but by no means least, I'm delighted to welcome Donna Hindson to the leadership team. She was previously Marketing Director for Microsoft Advertising UK and will assume the role of International Head of Field and Channel Marketing. Having worked in Canada, Asia and Europe previously, Donna will bring our market proposition to life in all international markets. She will showcase to our customers the true value of our content and advertising platforms, or our Culture and Code as we like to call it, through partnering with the newly supercharged AOL.

I couldn't be more excited about the road ahead for AOL and with our new team in place we are set to deliver our goal to be the most important media technology business in the world.

Mar 24th 2014

AOL UK Launches Premium Video Platform

Today is a big day for our UK team as we launch our premium video platform AOL On in the market. There is growing demand for video from advertisers and consumers globally and having launched AOL On in the US and Canadian markets, we see a significant opportunity for the business in the UK. This year alone video spending in the UK will increase by a third to £795 million and by 2017 will be worth £2 billion according to Emarketer.

The launch of our premium video syndication platform, which includes both curated and original content, builds on our existing video presence in Europe with branded content syndication business Be On and Adap.tv, AOL's programmatic video trading platform.

The AOL On Network is comprised of over 750,000 pieces of premium video covering a wide range of topics including news, entertainment, style and tech, which is distributed through a network of publishers including Trinity Mirror, Telegraph Media Group and TalkTalk in the UK. AOL's owned and operated destinations The Huffington Post UK, AOL, Parentdish, MyDaily and TechCrunch also form part of the publishing network.

AOL On (on.aol.co.uk) will serve as the video hub for AOL's video experiences. UK content providers at launch include Endemol beyond, Channel 4 News, ITN, Scripps Networks International, MyMovies, Zoom.In, Parentchannel.tv and Little Dot Studios, who will be providing clips from some of the UK's biggest shows including Supernanny and Embarrassing Bodies.

AOL has seen great success with its video proposition in North America, achieving the number one spot in comScore's video category with four billion ad streams, and as the top premium digital video provider with one billion content streams. Part of this success is attributed to AOL's venture into original content creation through the AOL Originals, a slate of high quality original programming with talent such as Gwyneth Paltrow, Sarah Jessica Parker and Nicole Richie.

Check out AOL On UK here.

Mar 11th 2014

AOL Partners With Free The Children For First WE Day UK Launch

This year, AOL was the digital media partner for We Day UK, an event for 12,000 students and teachers from over 700 schools in the UK. Bringing together a number of musicians and global leaders - including Prince Harry, Ellie Goulding, Sir Richard Branson, Dizzee Rascal, Malala Yousafzai and Al Gore - We Day UK celebrated the amazing changes young people are making in their local communities.

As the proud media partner for We Day UK, we had a strong presence both on and off line. Not only did we host a live stream from the Aol.co.uk homepage, but we encouraged young people across the country to design a logo that they felt represented our partnership, for the chance to win a £1,000 school bursary, tickets to the event and the opportunity to have their image become the official AOL Canvas logo for We Day.

Myself, and UK Managing Director, Noel Penzer, took to the stage to discuss AOL's involvement and alongside our AOL Canvas Competition winner, 7 year-old Grace Novakovic. Along with the AOL homepage, The Huffington Post UK and Parentdish came together to cover the story from all angles, including the latest headliner announcement on how your child can find a cause they care about. Staff from the UK office also volunteered for the day, helping make the event the success it was.

As our charity partner for the year, we will continue to support Free the Children by hosting a number of fundraising activities throughout 2014, including sending out staff to help build a village in Kenya in June.

Nov 8th 2011

AOL Canada Makes 2011 Media Player Shortlist

Just in time for award season- AOL Canada has yet another reason to celebrate! We've been included on the shortlist for the Media Player of the Year 2011 by Marketing Magazine! The shortlist includes a full-page spread in the Nov. 14 Print edition (out now!) focusing on how we've spent 2011 investing in original content and products for consumers and advertisers alike!

Director of Marketing, Laura Pearce, was interviewed (and photographed!) for the submission highlighting AOLC's commitment to "get in front of media agencies and explain value proposition." Additionally, one of AOL's prestigious clients, director of digital solutions, Media Experts: Karel Wegert, toted AOL with: "Their focus is on the delivery of quality content that is relevant to a Canadian audience."

AOL Canada shares the Media Player of the Year 2011 Shortlist with the following contenders: Torstar Corp., Vice Media, Broadband TV, Microsoft, CBC/Radio-Canada, Rogers Media, Facebook, Shaw Media and Bell Media.

Award will be announced in the January 2012 edition- fingers crossed!

Oct 31st 2011

AOL Canada Throws Down "Thriller" Flash Mob

AOL Canada got into the Halloween spirit last Thursday night at the National Advertising Benevolent Society Halloween party when they brought the house down with an impromptu Flash Mob. Eighteen of our staff practiced for several weeks with eight professional dancers for their performance to Michael Jackson's "Thriller" demonstrating that here at AOL, we take fun seriously.

Search the blog

Follow us

RSS feed


AOL Blog Archives

Select Month