We are excited to announce a new collaborative partnership with agency holding company VivaKi that will revolutionize the future generation of video advertising, creating a personalized interactive video experience that consumers will want to share with their networks.
Through the partnership, we will tap into VivaKi's online video ad research effort called The Pool and work with the company to innovate and identify top-performing ad models that provide more personalization and social components in the online video user experience.
Building on last year's launch of Project Devil in display, which helped us rethink how content and advertising should be viewed on the Web, we now want to explore what the Devil principles and philosophies could mean for video ad formats. There is still so much opportunity for growth and innovation. Learn more by reading the press release here.
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