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David Mason's posts

Jan 5th 2012

CafeMom and StudioNow Partner to Bring High-Quality Video to Moms

You may have recently read that YouTube is developing premium content channels. As a part of that effort, CafeMom just launched its own YouTube Channel, CafeMom Studios, featuring original video content produced by StudioNow.

One of the first campaigns featured on CafeMom Studios is called Moms Matter 2012, which focuses on the 2012 elections. Original video content produced by StudioNow includes interviews with moms and candidates, an issues scorecard, candidate profiles, message boards and forums, and political mom bloggers. The goal of the campaign is to unite moms regardless of political affiliation, activate them to get informed and take action, and have their voices heard to impact the outcome of the 2012 election.

The CafeMom and StudioNow partnership demonstrates CafeMom's commitment to creating high-quality, engaging content for readers, while allowing StudioNow to demonstrate the full depth and breadth of its high-end production capabilities, from ideation to production and delivery.

Check out one of the most popular current videos on Moms Matter, which was filmed at a CafeMom-sponsored Town Hall in Iowa this week, and features presidential candidate Newt Gingrich.

Nov 28th 2011

WellcomeMat Taps Into StudioNow's Network of Nearly 5,000 Professionals

Today AOL announced that WellcomeMat, a leading real estate video platform, has partnered with StudioNow to provide its customers with StudioNow capabilities. This will put our amazing professionals at the hand of real estate brokerages, brands and individual professionals and allow them to create high quality videos. These videos will then be integrated with WellcomeMat's mobile and web video platforms to be distributed and measured on their network.

WellcomeMat believes that every good real estate video strategy answers two questions - How can every member of our team create quality content? And what will we do with our videos to connect with new and existing customers? By featuring StudioNow's highly qualified and trusted network of professional production talent with full customer support, WellcomeMat has greatly enhanced its capabilities as an all-in-one solution for real estate brands wishing to lead the real estate video revolution.

We're really excited to be working with WellcomeMat. Our customizable platform and network of nearly 5,000 professional filmmakers located across the country are the perfect complement to their best-in-breed video distribution strategy. Furthermore, the relationships that WellcomeMat has with high-end real estate brokerages are an excellent outlet for StudioNow to expand its production capabilities.

Oct 19th 2011

StudioNow Partners with SundaySky to Offer Clients a New Innovative Video Solution

Today StudioNow announced a new partnership with SundaySky that will offer our clients yet another innovative way to streamline their video production and distribution.

SundaySky provides clients with a scalable, personalized and effective way of using video to communicate with prospects and customers by taking existing website content and automatically turning it into dynamic video in real time. The SaaS-based platform makes it easy for any brand to plan, generate and seamlessly integrate video into their website so they have consistently refreshed content to attract and engage consumers and ultimately drive their business.

StudioNow is built upon the concept of bringing emerging video technologies together into one unified platform so clients can easily ideate, produce and distribute video that's hyper local, high quality and scaled to their needs. Their clients receive broad access to proprietary content research, a nationwide network of digital creative talent, a sophisticated workflow management platform that simplifies edits and approvals, and asuite of digital distribution products that deliver content to the most desirable online audiences.

By incorporating new technologies like SundaySky into our platform, StudioNow will be primed to meet the demands of an even larger client base in need of customized video solutions, and we'll continue to lead the way in making video production bigger, faster and easier.

Check out the SundaySky website for more information on their smart video solution.

(This post was originally posted on the AOL Advertising Blog)

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