Displaying

Corporate Communications' posts

Apr 8th 2014

AOL Launches Engadget in the UK

Today, AOL has announced the launch of the UK edition of Engadget, the leading site for news on the latest tech products. The site features news, reviews, and opinion devoted to cutting-edge gadgets, apps and services and the science and technology they're built upon. Having recently celebrated its 10th birthday, Engadget has established itself as one of the most trusted voices in tech across the globe, with 10.27 million* monthly UVs.

The new site will feature bespoke content for Engadget's existing UK audience, as well as a British editorial franchise, through a team of established tech journalists with more than 20 years of combined experience. Based in London, the UK team will be lead by Matt Brian and Jamie Rigg.

With a primary focus on breaking tech and gadget news, Engadget UK will concentrate on British and European products, as well as continuing to offer award-winning content produced by the wider Engadget team. New content areas for the UK edition include showcasing fast-paced recommendations for Apps ('Download:'), games ('Play:') and streaming media ('Stream:'). The site will also include regularly updated deal alerts, highlighting price drops and special offers from UK based tech retailers.

At AOL, we're committed to building our top brands that consumers love globally. The UK edition marks the fifth international edition outside the US -- joining sites in Germany, Spain, China and Japan. Engadget is part if the AOL Tech family of brands, which also includes TechCrunch, CrunchBase, TUAW and Joystiq. The combined AOL Tech group has a global reach of 25.04 million UVs (comScore global UVs February 2014).

Engadget has been CES's Official Online News Source since 2009 and also partnered with the conference for the 2014 Best of CES Award. The team hosted the first Engadget Expand events in New York and San Francisco in 2013 attended by 7,000 people. This year Expand will take place in New York from 7-8 November.

Mar 28th 2014

AOL Partners with AdWeek Europe 2014

AdWeek Europe kicks off in London today – and we're excited to announce that AOL is one of the key partners. In its second year, AdWeek Europe is a hybrid of inspiring thought leadership featuring the world's best and brightest, with engaging special events that galvanize targeted constituencies.

AdWeek draws from the client, media and broader cultural communities with a focus on key business drivers that shape and influence the global industry.

Over the course of the conference, AOL will host and participate in a number of panel discussions and keynotes around the most important topics in the advertising and media business right now.

AOL's panel sessions include:

Monday 31st March
@ 9:00 AM (GMT) – WIRED Content 3.0 - AOL UK MD, Noel Penzer features on an industry panel tackling brands, convergence, content, distribution and always-on consumer

@ 10:30 Shifting Premium Pounds Online – AOL's Head of International, Graham Moysey leads a discussion on video and our new premium video platform, AOL On

@ 16:30 Attacking Chaos: Automate to Simplify – CEO of Adap.tv, Amir Ashkenazi keynotes on marrying the power of digital with the simplified economics of TV

Tuesday 1st April
@ 9:00 WIRED 24/7 – HuffPost UK Editor-in-Chief, Carla Buzasi features on a panel to discuss redefining leadership in the ever-changing global landscape.

Wednesday 2nd April
@ 9:45 Agency Trading Desks Look at Programmatic – Moderated by AOL UK MD, Noel Penzer, AOL invites chats to the major trading desks about the role and future of programmatic advertising

Thursday 3rd April
@9:00 London Native Ad Forum – AOL UK's Head of Planning, Insight & Research, Steve Payne will host a block of session on Native advertising with industry leaders

Can't make it to any of the discussions, but curious as to what AOL has to say? No worries – you can catch the live stream here.

Mar 18th 2014

AOL and MillerCoors Open "Brew Pub" Newsroom

Happy hour goes digital today -- thanks to our new partnership with MillerCoors on an unique content program dubbed the "Brew Pub Newsroom."
Powered by AOL sites like The Huffington Post and Mandatory, the initiative centers around the creation of original content aimed at and informed by data on MillerCoors' key audience – millennial men. Starting in April (and continuing through the end of the year), the initiative will produce 350 pieces of original content, including 100 videos, before the end of the year.

AOL editors will be using information from our experience as a digital publisher in addition to social data and audience insights from AOL Advertising to tailor articles, videos, lists and other types of content exactly to the needs and wants of today's young males.
The program also includes a branded-series on HuffPost Live sponsored by Miller Lite, featuring millennial men engaging in compelling conversations around topics from dating and sports to entertainment and pop culture.

Mar 17th 2014

AOL Launches Content Series, "This Built America," with Ford

Today, AOL launched "This Built America" – a multi-platform content series featuring videos, articles, photo essays, interactive maps & more that showcase the rejuvenation of manufacturing in America. Throughout the series, a different company from each of the 50 states will be featured weekly over the next year.

Content from This Built America will live across many of AOL's family of media brands including AOL.com, Huffington Post, Autoblog, Engadget, Daily Finance, AOL Jobs and others. Videos from the series will be syndicated across the Internet via AOL's partner network.

AdAge covered the launch of the series highlighting the custom pre-roll ads that each video in the series will include.

Check out the video below, as AOL's Global Head of Media Sales, Jim Norton, outlines the series and what a program like this means for AOL.

Mar 11th 2014

Mandatory.com Launches Site Redesign

AOL's "man-brand," Mandatory, celebrates its second birthday today – and what better way to mark occasion than a brand-new, redesigned, mobile-optimized site? With at least 50% of traffic derived from mobile, the new experience will have a great impact on driving even further views.

When Mandatory launched, the primary focus was building an organic audience. Using sharable content, search and building partnerships, the site now has about 5 million unique visits a month – and consistently leads the Men's Lifestyle category*.

What else can we expect from Mandatory 2.0?

  • A fully responsive mobile site... and increased mobile traffic = optimized mobile ad experiences, so everybody wins
  • A more dynamic homepage
  • More sharable, fun content


For highlights on Mandatory's journey, new features and a surprise*, check out the video with Luke Wolter, Mandatory General Manager, and Cory Jones, Lead Editor for Mandatory below:

*(source: Comscore MediaMetrix, Feb. '14)

*Cat video

Search the blog

Follow us

RSS feed

Subscribe

AOL Blog Archives

Select Month