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Corporate Communications' posts

Jul 7th 2014

AOL On Sponsors UK's Most Exclusive Music Festival

Last Thursday, AOL On was the headline partner of House Festival, deemed as the biggest UK media event of the year. From private members club group Soho House, House Festival is a one day music and food festival located at the beautiful Marble Hill House in Richmond.

AOL On had an amazing tent located right next to the stage and hosted 150 senior clients at this sold out event. The day included massages, makeover stations and plenty of drinks and sun all day!

Through our partnership, Soho House has created a branded page on on.aol.co.uk where we will host the Road to House series- interviews with Kelis and Clean Bandit, as well as the Best of House which will be three videos around Food, Fashion and Music.

Jun 23rd 2014

AOL Takes Home Five Telly Awards

AOL.com, Autoblog, AOL's This Built America series and Cambio are Bronze winners in the 35th annual Telly Awards, honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs.

All won bronze awards for online video, with Autoblog winning two: AOL.com for "Tips to Get Your House to Sell Faster" in the "information" category; Autoblog for "The List" and for Chris McGraw's Mercedes-Benz SLS AMG Black Series video; Cambio for "Makeup Tips" with Cover Girl in the "promotional branding" category, and AOL for "This Built America," the 50-week series that debuted in March, in the cultural category.

A big congratulations to all the winners!

Jun 23rd 2014

10 Chinese MAKERS Stories Launched Today

"The success of a woman is not to be judged by society... If she feels good about herself, then she's successful." - Fu Ying, Vice Foreign Minister of China

This MAKERSMonday, MAKERS will launch 10 Chinese MAKERS stories spotlighting groundbreaking female leaders in China from different fields, ranging from dance to government affairs and literature to business. MAKERS partnered with Yang Lan, founder of Sun Media Group, the largest independent media group in China, to develop and share these stories of women pioneers.

As MAKERS aims to be the largest collection of women's stories ever assembled, the partnership allows the brand to tell more women's stories, create a new cultural exchange between American and Chinese women, and reach a wider audience. The stories of the ten Chinese MAKERS will be distributed on Yang Lan's online destination for women, Her Village, which reaches over 300 million viewers and consumers worldwide each month. From famed actress Gong Li to Olympic coach Li Han to investigative journalist Hu Shuli, the incredible, eclectic group of women have powerful stories that are not to be missed.

Jun 13th 2014

AOL Advertising CMO Joins 2014 Class of the Advertising Hall of Achievement

Congratulations to Erika Nardini, Chief Marketing Officer, AOL Advertising, who was voted in as a member of the AAF Hall of Achievement Class of 2014! With expertise spanning the entire spectrum of the advertising industry - including clients, agencies and media - The Advertising Hall of Achievement includes 153 members.

One of the most prestigious lists of leaders in our business, this award is a huge honor, and recognizes the top talent and careers of the 'Best of the Best under 40' in the advertising industry. AOL CEO Tim Armstrong is AHOA Class of 2005, and you can see other AHOA members here.

Erika and the class of six other inductees will be formally inducted at the American Advertising Federation Hall of Achievement Dinner in November in New York City.

Congratulations again to Erika and the inductees!

Jun 11th 2014

MLB.com and MapQuest Team Up for Original Content Series

MLB.com and MapQuest just launched an original video series, "Key to the City," hosted by Upright Citizens Brigade Theatre comedian, Matt Fisher, to accompany MapQuest's completely customized content featuring Stadium Guides for all 30 MLB teams. Additionally, MapQuest's editorial team enlisted area travel experts to draft Game-day Guides that provide guidance for travelers and locals to enhance experiences before and after the first pitch.

MLB "Key to the City" Video Series
The original video series, "Key to the City," features new, original custom content for MapQuest's community of travelers and baseball lovers. Upright Citizens Brigade comedian and MLB super fan, Matt Fisher, hosts the new "Key to the City" video series with a unique, 5-minute episode on what to do on game days in big baseball towns. From iconic tourism attractions to local hangouts to hidden gems, the "Key to the City" series highlights the heart of each city with an itinerary best experienced with the industry-first, seamless MapQuest integration.

Feature cities include:
  • Denver: Today, June 10, home to the Colorado Rockies
  • New York City: New York Yankees on Monday, June 16, 2014
  • Los Angeles: Los Angeles Dodgers on Tuesday, June 24, 2014
  • Chicago: Chicago Cubs on Monday, June 30, 2014
  • Washington, DC: Washington Nationals, Summer 2014
  • Boston: Boston Red Sox, Summer 2014

MLB Stadium Guides
The new "Key to the City" video series complement MapQuest's original baseball stadium Gameday guides, expert editorial created by seasoned journalists who know MLB stadiums and cities inside-and-out. Each of the 30 team-specific Stadium Guides features six chapters:
  • Welcome to the Stadium: History and key information
  • Before the Game: Get to know the best offerings near the stadiums
  • Inside the Stadium: From gluten-free fare to exclusive micro-brews
  • Game on a Budget: When to buy, where to sit and the deals inside
  • Best Bets for Families: Make a child's first-visit memorable or get tips on the best experiences for families
  • After the Game: From celebrating to drowning game-day sorrows, these places are worth the stop

The new content comes on the heels of the MLB.com and MapQuest partnership to deliver MapQuest-powered mapping and directions through an exclusive app-to-app experience within the "MLB.com At the Ballpark" smartphone app, as well as integrated into MLB.com and all 30 MLB team websites. As part of the official partnership, MapQuest created custom-branded MLB team experiences, available within its iOS and Android apps, and developed original MLB content to enhance local experiences.

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