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Cliff Song's posts

Apr 9th 2012

Advertising.com Group on Scene at ad:tech San Francisco

The Advertising.com Group returned to ad:tech San Francisco, a major industry event attracting over 10,000 digital marketers from across the globe, to showcase their suite of advertiser and publisher solutions. Ad:tech was held at the Moscone Center West, where the Advertising.com booth was prominently displayed on the first floor exhibit hall. The booth featured product demo stations for Advertising.com, ADTECH, Pictela and AOL Video.

During the conference, we reinforced the message of being an end-to-end provider of premium digital marketing solutions for publishers, agencies and advertisers. Our booth was staffed by knowledgeable product and sales reps who engaged the ad:tech audience and the two-day event was packed with client meetings and product demos that generated leads for the group.

In addition to the booth, the Advertising.com Group hosted an exciting opening night party at the W hotel. The party was attended by top clients and partners who enjoyed food, drinks and music. You can check out photos from the party on our Facebook page.

Ran Harnevo of AOL Video was on also hand during ad:tech and led a panel discussion on video titled, "Integrated Video Planning". He was joined by expert panelist from Nielsen, FreeWheel and Revision3. During the sessions, the panelists explores key topics like:
  • Discovering best practices to help control your video distribution
  • Learning how creating complimentary content can help reach customers
  • Better understanding today's video consumption habits to better target your audience.

To learn more about our advertiser and publisher solutions, visit Advertising.com.

Mar 29th 2012

Advertising.com Group Sponsors Digiday Publishing Summit


As a sponsor of this week's Digiday Publishing Summit (DPS), AOL's Advertising.com Group was showcased in front of more than 300 leading executives in digital publishing, advertising and technology. This leading conference explored challenges facing large and small digital publishers in the rapidly evolving online landscape and opportunities and strategies that will drive their business in 2012 and beyond.

In addition to the sponsorship, two speakers – Will Schmahl of ADTECH and Brian Atwood of Pictela – represented AOL during the three-day event titled "Making the Modern Publisher" in Park City, Utah, The summit highlighted innovative technologies and winning content strategies with the goal of helping publishers create a playbook for success. The agenda featured workshops and sessions on mobile, video, premium ads, inventory optimizers, data and quality content.

Will led a presentation on the benefits of "Mobile Rich Media Ad Interface Definitions," or MRAID, the Interactive Advertising Bureau (IAB) project to standardize rich mobile ads. The key message was that ad standardization in the mobile space will allow both publishers and advertisers to create winning mobile brand experiences, which will drive better ROI.
As a panelist on "Bringing Beauty to the Web," Brian shared his thoughts about the advantages of publisher and advertiser collaboration to create consumer-centric Web experiences with reduced clutter and premium ad formats. Less clutter on a page and one premium ad unit increases engagement more than three times – better for the publisher, advertiser and consumer.

Our sponsorship and speaker contributions sessions drove potential new client relationships and promoted our suite of publisher-focused solutions. The event was a big success for us, and we plan to be front and center at the next Digiday Publisher Summit in October.

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