Blair Cobb's posts

Nov 9th 2012

AOLers Respond to Sandy

From helping impacted communities, to offering a hand for colleagues in need, when Super Storm Sandy hit, AOL employees responded immediately. Employees packed over two tractor trailers worth of food, water and supplies in Dulles, VA, and Baltimore and donations were sent to ravaged areas in New Jersey and Long Island. When the power went out, AOL connected New Yorkers with one another by partnering with Boingo to provide free wifi throughout Manhattan and north of 34th street. Less than 48 hours after the storm, an internal message board was created where employees could offer resources, including food, water, and electricity, or ask for help. Within hours the message board was flooded with comments such as "I live Uptown and have power, water and everything is normal up here. Email me if you need a place to go. "

AOL continues its relief efforts, as thousands are still without power. AOL.com is featuring an ongoing Red Cross module encouraging users to click-to-donate. The module alone has currently raised over $35K and counting. To date, 94 AOLers have donated nearly $12,000 to Hurricane Sandy disaster relief effort. AOL has committed to match another $10,000 to The Red Cross because of these efforts.

Below is a gallery of AOLers in action as they help our communities. To make a donation visit: https://donate.networkforgood.org/aol.

Jun 1st 2012

AOL Impact Announces Winner Of 'Share Your Cause' Contest 2012

AOL Impact and Cause Marketing Forum, a company that educates nonprofits and businesses on doing well by doing good together, today announced National Geographic's 'Cause An Uproar' campaign as the winner of the 2012 'Share Your Cause' contest. The campaign will be featured across AOL.com and AOL Mail.

Launched in March 2012, the 'Share Your Cause' contest called for eligible nonprofit organizations, their cause marketing partners or representing agencies to submit essays on how their program would benefit from this exposure. National Geographic Society was selected from more than 115 applicants for its 'Cause An Uproar' campaign, part of their Big Cats Initiative (BCI), which is dedicated to halting the decline of big cats through on-the-ground conservation projects and education. The campaign, which supports efforts to save big cats through partnerships with local communities, scientists and celebrities, will be featured in a premium position on AOL.com and the AOL Mail sign-in page for one day in 2012.

AOL Impact reinforces AOL's dedication to "giving back" by dedicating premium placement on AOL.com and AOL Mail to garner exposure for nonprofits at no cost. AOL Impact connects users with charities, making it easy to get involved and spread awareness. In November 2010, AOL launched the Daily Impact platform to provide permanent space on the most premium property, AOL.com, to promote a new cause every day of the year. To date, Daily Impact has garnered 19 billion pro-bono impressions, working with over 350 non-profit partners and 36 Top 100 advertising partners to share their cause story.* Visit http://impact.aol.com/ for more information.

*AOL Internal Data

May 16th 2012

AOL Celebrates Birthday with Annual Day of Service

Here at AOL, we're in the business of helping people, period. Although we try and live this value every day, each year on AOL's birthday, we take it to the next level with Monster Help Day, a global community service day where AOLers around the world come together as a company to help strengthen the communities we live and work in while sharing a rewarding experience with our colleagues. On Friday, May 18th, we are celebrating our third annual Monster Help Day – an initiative created by employees, for employees.

This year AOLers from 21 offices around the globe will support more than 38 charities by doing volunteer activities like building care kits for troops, serving lunches at food banks, and planting trees in local parks. From Bangalore to Palo Alto, AOL employees will take the day off from work and support the charitable organizations in our local communities while reinforcing one of our core values. Over the last two years AOL employees have spent over 50,000 hours doing community service on Monster Help Day and have helped nearly 100 charities. We've built houses, sent packages, and helped those most in need, take a look at what we accomplished at last year's event:

Interested in getting involved in Monster Help Day? Find out more information by visiting our Monster Help Day page on AOL Impact and follow us all around the world on Twitter on Friday at #monsterhelpday.

Apr 10th 2012

AOL Celebrates TOMS' One Day Without Shoes

Back in March, Blake Mycoskie, Founder and Chief Shoe Giver of TOMS, stopped by our offices to share the story of TOMS, the impact his revolutionary one-for-one model has had on the world, and explain why the One Day without Shoes campaign plays such an integral part in his company's mission.

Last year, more than 1,000 AOLers went barefoot and due to the amazing employee response we received, we decided to increase our impact and help spread the word not just to employees, but to our clients and consumers as well. In order to do this, we launched the 100,000 Voices Challenge on AOL Impact, a social media campaign aimed to spread the word by reaching 100,000 people with the One Day Without Shoes (ODWS). You can learn more about the 100,000 challenge by visiting our ODWS page on AOL Impact, and also be entered to win a $50 TOMS gift card *

We are excited to announce that we blew past our initial goal of 100,000, and were able to reach over 1,000,000 people (and still growing) with the ODWS message! We were able to do this by leveraging all of our best-in-class assets to spread the word. Here's how we did it:

  • We donated a TOMS One Day Without Shoes mail sign in page that ran from April 7th to April 9th. The sign in page reaches an average of 10 million impressions a day**
  • Our about.me team encouraged consumers to change their profile pages to help raise awareness and blogged about the event.
  • AOL Advertising offered up a Style Your Sole party to the agency who was able to best evangelize their employees to share the word.
  • MapQuest donated advertising space on top of every map today to raise awareness about the campaign.
  • AOL Artists around the world are pledging to go barefoot with AOL as well. Check out AOL Artists' Tumblr for updates on which artists are going barefoot and to see them in action.
  • Inside AOL offices, AOLers are celebrating barefoot with activations like TOMS themed pedicures and foot massages.
  • We shared the campaign in taxicab spots that ran in New York, Chicago, Los Angeles and Boston (check out the video below).

We encourage you to join us in who are kicking off their shoes today to spread awareness – you may just have a big impact on a child's life.

*Contest ends 11: 59PM ET on 4/10
**Internal AOL data

Mar 1st 2012

Share Your Cause with AOL Impact

One of our core values at AOL is our commitment as an organization to empower our users to connect and engage with worthy causes. We are thrilled to partner with the Cause Marketing Forum again to demonstrate the power of the AOL Impact platform with the launch of the 'Share Your Cause' Contest. This year, we've expanded visibility for the winner by including a full-page presence on the AOL Mail Sign In Page for a day and a Huffington Post Blog in addition to one day in a premium position on the AOL homepage.

The contest, which is part of AOL Impact's sponsorship of the 9th annual Cause Marketing Forum conference, opens today and runs through March 30, 2012. The winner will be selected by a panel of judges based on the compelling nature of the campaign as described in the essay.

To submit an entry, view official rules and browse frequently asked questions, visit: http://www.CauseMarketingForum.com/aol2012.

The 2012 winner will be announced at the 10th Anniversary Cause Marketing Forum conference taking place on May 30-31, 2012 in Chicago.

AOL Impact reinforces AOL's dedication to "giving back" by dedicating premium placement on AOL.com and AOL Mail to garner exposure for nonprofits at no cost. AOL Impact connects users with charities, making it easy to get involved and spread awareness. Visit http://impact.aol.com/ for more information on AOL Impact.

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