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Today AOL announced it has joined forces with Digitas, Hulu, MSN, Yahoo! and YouTube to bring the first-ever Digital Content Newfronts (DCNFs) to the market April 19-May 2, 2012. This incredible partnership has been formed by the marketplace leaders and will showcase online content for consumers, brands and their investments, and agencies. It's no secret that online advertising spend is on an upward trajectory and expected to grow 23% in 2012 to $39.5 billion in the US, surpassing print*. With this in mind, six titans on the Web are partnering to create a meaningful marketplace between brands and native digital content.

For brands and advertisers there is an urgency to invest in quality content at scale, and the power of the AOL network is three-pronged: we enable them to tell stories, we take those stories places by distributing them across our network, and we get people talking. Given our range of branded, premium, social and video-centric programming, we expect to deliver a rich experience to our audience and while continuing to differentiate our value in the advertising marketplace.

Following AOL's showcase on April 24 we are confident brands will truly be energized by the quality and depth of our offerings, and the level of differentiation we offer in the marketplace.

*Source: eMarketer

Introducing the Digital Content NewFronts: Where "Brands, Meet Content" aol.it/zZ7vyk #dcnf $AOL

- AOL PR (@AOLPR) February 22, 2012

Today we formally announced a display advertising partnership agreement with Yahoo! and Microsoft. The partnership will fundamentally change the way we buy and sell premium online display inventory and benefits advertisers, agencies and publishers. We are redefining the space by taking our existing Advertising.com relationships with both Microsoft and Yahoo! to a new level with an agreement that will allow our ad networks to offer each other's premium non-reserved online display inventory to their respective advertising customers.

Effective in the United States, this news sets in motion the opportunity for advertisers and agencies to achieve scaled solutions across premium publishers, ultimately giving them access to high quality inventory and reducing friction in the marketplace. We believe the partnership will speak to the future of premium online display, enhance the demand for and value of each partner's display advertising offerings, and provide better yield for both participating publishers and advertisers. In addition to the United States, Yahoo and AOL will have an agreement that extends to Canada. Microsoft's Canada business is not participating directly in the agreement.

For more information see the full release here.