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Apr 9th 2012

AOL's Participation in the Digital Content NewFronts Highlighted by Cynopsis

Cynopsis, a well-read industry publication for the television, media, digital, and sports TV industries, has profiled a series of NewFront participants over the last few weeks where each executive speaks in general about their company's digital content strategy. Today, AOL's participation was highlighted through a Q&A with Janet Balis, SVP and Head of Sales Strategy, Marketing and Partnerships.

With over 59,000 newsletter subscribers Cynopsis is a must read for people in content, distribution, technology, ad sales and creative services.

AOL joined forces with Digitas, Hulu, MSN, Yahoo! and YouTube to bring the Digital Content Newfronts to market to showcase online content for consumers, brands and their investments, and agencies. AOL is deeply committed to original, high-impact digital experiences and the Digital Content Newfronts will give us an opportunity to showcase the creativity of our ideas and solutions.

Read more at Cynopsis.

Apr 4th 2012

AOL's Participation in the Digital Content Newfronts Highlighted by Automotive News

Janet Balis, AOL's SVP and Head of Sales Strategy, Marketing and Partnerships, recently spoke with Automotive News to give the industry a sneak peek at what automotive companies can expect from the Digital Content Newfronts.

AOL joined forces with Digitas, Hulu, MSN, Yahoo! and YouTube to bring the Digital Content Newfronts to market to showcase online content for consumers, brands and their investments, and agencies. AOL is deeply committed to original, high-impact digital experiences and the Digital Content Newfronts will give us an opportunity to showcase the creativity of our ideas and solutions.

Read more at Automotive News.

Mar 15th 2012

AOL, Microsoft and Yahoo! Activate Advertising Agreement


As of today, the display alliance between AOL, Microsoft and Yahoo! that was announced last November is operational. We are now offering each other's non-reserved display inventory to respective customers through each of our ad networks: AOL's Advertising.com, Microsoft Media Network and Yahoo! Network Plus.

The partnership will fundamentally change the way we buy and sell premium online display inventory and benefits advertisers, agencies and publishers. It was formed to help streamline the media-buying process by providing more efficient access to premium online ad inventory. The partnership is expected to extend the reach of the companies' advertisers while offering better yields for their publishing partners.

Today's news sets in motion the opportunity for advertisers and agencies to achieve scaled solutions across premium publishers, ultimately giving them access to high quality inventory and reducing friction in the marketplace. In addition to the United States, Yahoo and AOL have an agreement that extends to Canada. Microsoft's Canada business is not participating directly in the agreement.

Feb 22nd 2012

Introducing the Digital Content NewFronts: Where "Brands, Meet Content"

Today AOL announced it has joined forces with Digitas, Hulu, MSN, Yahoo! and YouTube to bring the first-ever Digital Content Newfronts (DCNFs) to the market April 19-May 2, 2012. This incredible partnership has been formed by the marketplace leaders and will showcase online content for consumers, brands and their investments, and agencies. It's no secret that online advertising spend is on an upward trajectory and expected to grow 23% in 2012 to $39.5 billion in the US, surpassing print*. With this in mind, six titans on the Web are partnering to create a meaningful marketplace between brands and native digital content.

For brands and advertisers there is an urgency to invest in quality content at scale, and the power of the AOL network is three-pronged: we enable them to tell stories, we take those stories places by distributing them across our network, and we get people talking. Given our range of branded, premium, social and video-centric programming, we expect to deliver a rich experience to our audience and while continuing to differentiate our value in the advertising marketplace.

Following AOL's showcase on April 24 we are confident brands will truly be energized by the quality and depth of our offerings, and the level of differentiation we offer in the marketplace.

*Source: eMarketer

Nov 8th 2011

AOL, Yahoo! and Microsoft Announce Display Advertising Agreement


Today we formally announced a display advertising partnership agreement with Yahoo! and Microsoft. The partnership will fundamentally change the way we buy and sell premium online display inventory and benefits advertisers, agencies and publishers. We are redefining the space by taking our existing Advertising.com relationships with both Microsoft and Yahoo! to a new level with an agreement that will allow our ad networks to offer each other's premium non-reserved online display inventory to their respective advertising customers.

Effective in the United States, this news sets in motion the opportunity for advertisers and agencies to achieve scaled solutions across premium publishers, ultimately giving them access to high quality inventory and reducing friction in the marketplace. We believe the partnership will speak to the future of premium online display, enhance the demand for and value of each partner's display advertising offerings, and provide better yield for both participating publishers and advertisers. In addition to the United States, Yahoo and AOL will have an agreement that extends to Canada. Microsoft's Canada business is not participating directly in the agreement.

For more information see the full release here.

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