yahoo posts

We have partnered with Microsoft and Yahoo! to meet advertiser demand and provide easier access to high quality online display inventory. This agreement should dramatically improve the process of buying and selling premium online inventory in Canada. Under terms of the deal, AOL will soon have the ability to offer premium non-reserved owned and operated display inventory from Microsoft and the Yahoo! Network Plus to our advertising customers.

Similarly, Microsoft and Yahoo! will also be able to offer AOL's owned and operated, and third party non-reserved inventory to their own advertising customers, and deliver commensurate value to their publisher partners, as well.

For more information, please read the AOL corporate blog post from when the deal was formally announced in the US.

@aolca, @microsoft and @yahoo announce advertising agreement in Canada! aol.it/XxmQOy

- AOL PR (@AOLPR) February 13, 2013

Learn more about Erika Nardini by reading the full press release here.

Cynopsis, a well-read industry publication for the television, media, digital, and sports TV industries, has profiled a series of NewFront participants over the last few weeks where each executive speaks in general about their company's digital content strategy. Today, AOL's participation was highlighted through a Q&A with Janet Balis, SVP and Head of Sales Strategy, Marketing and Partnerships.

With over 59,000 newsletter subscribers Cynopsis is a must read for people in content, distribution, technology, ad sales and creative services.

AOL joined forces with Digitas, Hulu, MSN, Yahoo! and YouTube to bring the Digital Content Newfronts to market to showcase online content for consumers, brands and their investments, and agencies. AOL is deeply committed to original, high-impact digital experiences and the Digital Content Newfronts will give us an opportunity to showcase the creativity of our ideas and solutions.

Read more at Cynopsis.

.@AOL's Participation in the Digital Content NewFronts Highlighted by @Cynopsis aol.it/HuDDKY

- AOL PR (@AOLPR) April 9, 2012

Janet Balis, AOL's SVP and Head of Sales Strategy, Marketing and Partnerships, recently spoke with Automotive News to give the industry a sneak peek at what automotive companies can expect from the Digital Content Newfronts.

AOL joined forces with Digitas, Hulu, MSN, Yahoo! and YouTube to bring the Digital Content Newfronts to market to showcase online content for consumers, brands and their investments, and agencies. AOL is deeply committed to original, high-impact digital experiences and the Digital Content Newfronts will give us an opportunity to showcase the creativity of our ideas and solutions.

Read more at Automotive News.

As of today, the display alliance between AOL, Microsoft and Yahoo! that was announced last November is operational. We are now offering each other's non-reserved display inventory to respective customers through each of our ad networks: AOL's Advertising.com, Microsoft Media Network and Yahoo! Network Plus.

The partnership will fundamentally change the way we buy and sell premium online display inventory and benefits advertisers, agencies and publishers. It was formed to help streamline the media-buying process by providing more efficient access to premium online ad inventory. The partnership is expected to extend the reach of the companies' advertisers while offering better yields for their publishing partners.

Today's news sets in motion the opportunity for advertisers and agencies to achieve scaled solutions across premium publishers, ultimately giving them access to high quality inventory and reducing friction in the marketplace. In addition to the United States, Yahoo and AOL have an agreement that extends to Canada. Microsoft's Canada business is not participating directly in the agreement.