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will carling posts

Sep 6th 2012

The Huffington Post UK Launches New Digital Marketing Campaign

Today marks The Huffington Post UK launch of a new digital marketing campaign to showcase the huge variety of opinions and voices across the site and its blogs.

The brand new content-led campaign, created with Gravity Road, will feature opinions and views on a range of topics from some well-known faces. Celebrity bloggers and opinion-formers leading the charge include Alice Cooper, Cherie Blair, Rugby player Will Carling and TV presenter Cherry Healey, with many more lined up to take part over the coming months. The ads will also promote original content from the HuffPost's in-house editorial team and will run across a wide selection of digital media outlets and formats until the end of the year.

Kickstarting the rolling campaign in style, the first set of creative features close-up photography and video of each blogger, with provocative quotes from their blog intimately scrawled across their face. It also sees the UK launch of HuffPost's global strapline "Conversations Start Here". Alice Cooper will be lending his writing skills to the topic of Reality TV, Cherry Healey will be blogging on the pill industry and Cherie Blair will focus on female entrepreneurship. Other blog topics being supported in September include religion & politics, the beauty industry, comedy, sport and celebrity culture.

Watch the video here:

Mar 15th 2012

Introducing HuffPost UK Sport


Today I'm delighted to announce the launch of HuffPost Sport, the latest channel on our ever-expanding site.

With London gearing up for The Olympics, and Euro 2012 only a few months away, it couldn't be a better time for us to add Sport into the mix of topics we cover.

While our latest recruit, reporter Samuel Luckhurst, will be updating the site with all the latest sporting news, thesection's whole raison d'être will be those who play, love and follow sport, inviting debate, comment and opinion from the UK's most passionate fans, whether it's the premiership or Six Nations that gets your heart beating faster.

Being British, we fully expect there to be plenty of footie written about in our blogs, however, we're also aiming to be a destination for niche sports, where everyone from synchronized swimmers to curling champions can debate the merits of their favorite pastime with other dedicated fans.

In keeping with this wide range of sports, we have a real mix of voices from different walks of life blogging for us today, including Lord Coe on the Olympics, Gary Kemp from Spandau Ballet on cycling, WWE's Zack Ryder on wrestling and Kevin Cahill, founder of Sport Relief, alongside Will Carling and Andy Murray.

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