wetpaint posts

Apr 2nd 2012

Cambio Expands Its Network

Today, Cambio announced that it has added three new partners to its network: HuffPost Teen, Meez and Teen Ink. Reaching an aggregated audience of more than 12.5 million monthly unique visitors worldwide*, the network will help advertisers reach a valuable mass audience while collaborating and sharing content across its sites.

Each of the new sites contributes a unique and complementary content platform to the partnership. HuffPost Teen, the go-to platform for young people to talk about the issues that matter most to them, is written primarily by its readers while Meez provides social entertainment like gaming and rich multimedia sharing to its highly engaged audience. Teen Ink provides the Cambio Network with the largest site devoted entirely to teen-generated content.

This expansion of the Cambio Network continues the momentum behind Cambio.com's own organic growth. Since the launch of Cambio 2.0 in September 2011, the site has more than doubled its audience** due in part by the company's search engine optimization, social media strategies and compelling mix of premium video programming, including the award winning Web series "Aim High" and "CliffsNotes Films."

* comScore Media Metrix Worldwide, Audience Duplication (Cambio Group, Meez and HuffPost Teen (formerly HuffPost High School))
** comScore Media Metrix September 2011 vs. February 2012

Dec 13th 2011

Cambio Forms New Group, Partners with Wetpaint

We're excited to announce the formation of Cambio Group, a new division created to achieve greater reach, strategically share content and create integrated cross promotions with best-in-class content providers. Wetpaint, a next-generation media company that offers a premier social entertainment experience to its users, will be our first partner.

Together we offer groundbreaking, original programming and social network experiences, connecting teens and young adults to their favorite stars and entertainment.

The formation of Cambio Group and the Wetpaint partnership follow the successful fall launch of Cambio 2.0, which included the announcement of deals with some of today's leading entertainment industry creators, including Mark Burnett, Warner Brothers Digital Distribution, McG, Christine Vachon, and Jennifer Lopez to name a few.

To learn more about our partnership read the official release here.

Check out one of our CliffNotes Film Shorts, animated, irreverent versions of literary classics, produced by Mark Burnett, Coalition Films and AOL Studios below:

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