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we day posts

Mar 11th 2014

AOL Partners With Free The Children For First WE Day UK Launch

This year, AOL was the digital media partner for We Day UK, an event for 12,000 students and teachers from over 700 schools in the UK. Bringing together a number of musicians and global leaders - including Prince Harry, Ellie Goulding, Sir Richard Branson, Dizzee Rascal, Malala Yousafzai and Al Gore - We Day UK celebrated the amazing changes young people are making in their local communities.

As the proud media partner for We Day UK, we had a strong presence both on and off line. Not only did we host a live stream from the Aol.co.uk homepage, but we encouraged young people across the country to design a logo that they felt represented our partnership, for the chance to win a £1,000 school bursary, tickets to the event and the opportunity to have their image become the official AOL Canvas logo for We Day.

Myself, and UK Managing Director, Noel Penzer, took to the stage to discuss AOL's involvement and alongside our AOL Canvas Competition winner, 7 year-old Grace Novakovic. Along with the AOL homepage, The Huffington Post UK and Parentdish came together to cover the story from all angles, including the latest headliner announcement on how your child can find a cause they care about. Staff from the UK office also volunteered for the day, helping make the event the success it was.

As our charity partner for the year, we will continue to support Free the Children by hosting a number of fundraising activities throughout 2014, including sending out staff to help build a village in Kenya in June.

Oct 1st 2012

AOL Canada Joins in Huge WE Day Event in Toronto



More than 20,000 young people turned out last Friday in Toronto for We Day, an event that aims to empower and inspire Canadian youth for social change, and AOL Canada and HuffPost Impact Canada were proud to be part of it. For the second year in a row, we partnered with Free the Children, which sponsors the annual event in Toronto and other Canadian cities.

HuffPost Impact Canada's "Be the Change" campaign featured a video booth activation for attendees to voice what they will do to drive social change locally, nationally or internationally. You'll find extensive coverage of We Day on HuffPost Impact Canada, including exclusive interviews with speakers and performers Nelly Furtado, Martin Sheen, Romeo Dallaire, Shawn Desman, Jennifer Hudson and Justin Trudeau, along with a We Day big page specific to the event.

We'll also participate in We Day in Vancouver on October 18 and Calgary on October 24. In support of Free the Children earlier this year, AOL Canada raised $25,000 to Adopt-a-Village in Kenya and sent seven employees to Africa to support the construction of a local school. AOL is very proud of the partnership and will continue efforts to support the Free the Children organization.

Check out full coverage of the event here, and the video below.


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