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Jan 7th 2013

AOL On and Vuguru Debut All-New Comedy Series 'Playdate'

Following the success of Little Women, Big Cars, Fetching and Greetings From Home, AOL On and Vuguru are bringing you another original comedy series called Playdate. Set in suburban America, Playdate stars Amy (Stephanie Lemelin), a seemingly perfect stay-at-home mom, and Grace (Alicia Witt), the bohemian, eccentric, and new, next-door neighbor. The two soon become best friends; even their daughters are inseparable.

Playdate takes an unexpected twist when Grace turns on Amy, causing her new "best friend" to lose her grip on the parental balancing act where she finds herself at the center of the other mommy's scorn and ridicule. As more and more of her life begin to crumble around her, Amy starts to suspect Grace is behind her downfall. But is Grace really to blame or is Amy the one with the real problem?

Tune in to find out - the series debuts today! Watch the trailer below and check out new episodes each week on AOL On Parenting.

Oct 1st 2012

Vuguru And BermanBraun Team Up With AOL to Launch Family Comedy "Greetings From Home"


From the producers behind the hit TV-shows "Alphas" and "Junk Yard Gypsies", comes the brand new family comedy, "Greetings from Home" - a humorous take on the chaos that ensues when a military dad has to raise two unruly teens while mom is deployed overseas. Developed with hit production company BermanBraun,"Greetings from Home" comes hot on the heels of AOL and Vuguru's recent collaborations: the runaway hit comedy "Little Women Big Cars" and the romantic comedy "Fetching", both part of AOL's commitment to provide high quality content on the Web.

When career soldier Pete Griffin loses a leg in combat oversees, he is sent home to a desk job. Simultaneously, Pete's wife Patty, an Army nurse, gets deployed to Afghanistan, leaving him to raise daredevil son Chris and moody adolescent daughter Becky alone. Fortunately, helping Pete survive single fatherhood are his slacker brother-in-law, loopy grandmother Nana and the neighborhood army wives: an OCD-afflicted Sue; Emma, a sassy pregnant intellectual; Roberta, an airhead trying to lose weight before her husband returns; and Missy Wentworth, an overly provocative teenage bride. Pete loves his family, but he soon realizes that raising teenage kids is a combat situation in itself!

Meet the Cast
  • Pete Griffith (Dash Mihok, I Am Legend, The Day After Tomorrow, Ray Donovan)- A father and career soldier sent back to the States after losing his leg in combat
  • Sue Meyers (Missi Pyle, The Artist, "Two and a Half Men", Charlie and the Chocolate Factory) - Ms. Perfect Army wife and neighbor of the Griffith's
  • Nana (Estelle Harris, "Seinfeld", "Are You There, Chelsea?", "Fanboy and Chum Chum") - Patty Griffith's serial video-dating, wisecracking mother
  • Becky Griffith (Evie Thompson, Shake it Up!, "Criminal Minds", "Zoey 101") - The 15-year-old former tomboy, moody, adolescent daughter of Pete and Patty Griffith
  • Chris Griffith (Hudson Thames, Fright Night)- The 17-year-old charming and mischievous daredevil son of Pete and Patty Griffith
  • Emma Mountcastle (Nicole Randall Johnson, "Weeds"," MADtv", "Prime Suspect") - A sassy intellectual and a neighborhood Army wife who got pregnant after her husband went overseas
  • Roberta Sommer (Kristina Sexton, "Crossing Jordan", "Cold Case") -An airhead and a neighborhood Army wife who gained 50 pounds since her husband was away and wants to remove a kidney to help lose the weight
  • Missy Wentworth (Cherilyn Wilson, "True Blood", "I Heart Vampires", "90210") – A provocative young bride and neighborhood Army wife
  • Archie (Skyler Stone, "Bones", "Raising Hope") Pete's slacker brother-in-law who moved into a hammock on the lawn and never left

The 12-episode series is written by Bill Rosenthal, Bill Masters and Michael Davidoff, directed by Jared Drake and executive produced by BermanBraun's Gail Berman and Lloyd Braun.

To the Greetings from Home page now, Soldier!

Apr 24th 2012

AOL Participates in First Digital Content NewFront

In February AOL joined forces with Digitas, Hulu, MSN, Yahoo! and YouTube to bring the first-ever Digital Content NewFronts (DCNFs) to the market. The day has come for AOL to show the market the quality and depth of our offerings, and the level of differentiation we bring to advertisers.

Today, we bring together AOL's clients with leading content creators, distributors and talent in a unique environment that showcases all that we have to offer. Our program focus: Powering Brands through Ideas and Content.

We've seen – from our consumer and advertiser insights – that premium content powers the differentiation that brands are looking for to reach and engage with consumers. AOL powers content and brands through its well-known media properties, including Autoblog, TechCrunch, Moviefone, Engadget, The Huffington Post, Stylelist, MapQuest and Patch. As a part of this, we are deeply committed to original programming and understand the importance of creating a meaningful marketplace for brands with digital content. Given our range of branded, premium, social and video-centric programming, we continue to deliver interesting and valuable experiences to users -which is what advertisers want and need.

This afternoon at the Highline Stages in NYC, AOL will bring together 450 brand advertisers, marketers, agencies and digital and TV media buyers to announce AOL's new slate of video programming, promote original programming producers and casts, unveil a new product and showcase the power and reach of the AOL brand.

I'll be keynoting the event, and program speakers and panels will include:

  • Brand Solutions with AOL's Jim Norton, Head of Sales & Janet Balis, Head of Sales Strategy, Marketing and Partnerships

  • Mega-Trends with AOL's Ned Brody, Chief Revenue Officer

  • Behind Our Content with Jim Stengel, CEO of Jim Stengel Co. and former Global Marketing Officer for P&G (moderator):
    • Michael Hogan, Moviefone
    • Christina Norman, HuffPost BlackVoices
    • David Kiley, AOL Autos
    • Tim Stevens, AOL Tech
    • Susan Kaplow, HuffPost Women

  • Main Stage with Ran Harnevo, Head of AOL Video

We'll also have on stage with us incredibly talented fashion & style influencers like Nina Garcia, Rachel Roy and Erin Fetherston; Michael Eisner, an icon in the American entertainment industry, and Larry Tanz, CEO, Vuguru, as well as the cast of a new web series: Julie Warner, Kristy Swanson, Amy Yasbeck, and Romy Rosemont; and Amy Harris, best known for Sex and the City, will participate in the event experience. And there could be more surprises ...

We are thrilled to be a part of this inaugural event and look forward to many Digital Content NewFronts to come.

Apr 4th 2012

On Our Mind: AOL Partners with Mindshare Entertainment

As we head into the upfront season, AOL is celebrating a new partnership with Mindshare Entertainment that will generate top class video and social branded experiences by blending Mindshare's creative thinking with AOL's audience insights, distribution network and social capabilities.

The market has seen AOL partner with the likes of BermanBraun and Vuguru, and in this particular instance we are working with one of our biggest agency partners to build and sell content in an alternative way. This deal puts AOL and Mindshare Entertainment, led by Emmy-winning producer David Lang, at the forefront of a growing trend toward the fusion of marketing, entertainment, social media and video for four screens.

By being within an agency Mindshare Entertainment is intricately connected to the clients who have already started to embrace and shift money to creative ideas on the Web, and they've specifically chosen AOL for its distribution network and social capabilities.

As the partnership hits the ground running, the market will see new and exciting opportunities like a social content franchise that will speak to the budget conscious woman through the lenses of fashion, beauty, and DIY. We're also working on a social engagement platform that helps extraordinary Americans fulfill their wildest dreams across the globe.

By cultivating relationships with partners like Mindshare Entertainment, AOL continues to deliver exceptional experiences to audiences. Stay tuned for more exiting updates to come on April 24 during AOL's NewFront presentation.

Oct 7th 2011

Laugh, Love and Learn With AOL's New Video Series



It's no secret that online video is popular. Really popular. In fact, we've grown unique visitors to our video properties 86% year over year*. We've have grown our library to more than 300,000 premium videos and we've been #1 in video on key topics such as technology, autos, travel, fashion, food and home. AOL Video is one of the top-10 video platforms on the Web with 43.9 million unique viewers and 403.6 million U.S. streams per month**. We believe in the future of online video and bringing it to our consumers everywhere they live on AOL.

Our original series, You've Got, our one-minute daily series on AOL.com, just surpassed 100 million views.

Our relaunched Sessions series on AOL Music, grew 208% year over year***, and attracted 3 million streams in August 2011.

But not to rest on our laurels, we're going to take it to a whole new level. We're excited to announce 15 new original video series featuring some of the biggest names in the entertainment business about some of the topics our consumers care most about. Some of the series are already live, and the remaining series will roll out over the next several months. Many of the shows are produced in-house by the AOL Studios team in Los Angeles and New York.

Included in these new series, is "Tiger Beat Entertainment", an entertainment news and lifestyle show for teens and young adults, produced in collaboration with Jennifer Lopez and her company Nuyorican Productions, along with Believe Entertainment Group. It will be distributed through and in partnership with AOL and Cambio, a venture of the Jonas Group, MGX Lab and AOL, and will be produced at Cambio's Hollywood studio.

Here's a snapshot of the rest of our exciting new series, featuring a lot of names you know:

  • Little Women, Big Cars: From bake sales and soccer games to gossip and divorce, four moms navigate the comedy and drama of suburban life. Starring Ed Begley Jr., Antonio Sabato, Jr., Julie Warner and Kristy Swanson. Produced by Vuguru.
  • A Supermodel Stole My Husband: A lighthearted makeover show in which a frustrated wife enlists an adored supermodel to help transform her husband. Produced by AOL Studios.
  • Heidi Klum on AOL: A guide to fabulous living for everyday women, including fashion, beauty, parenting, lifestyle, fitness and nutrition. Produced by Full Picture.
  • Jocks & Jills: Sports show meets The View in a fresh and funny sports talk show hosted by a rotating panel of diverse celebrity guests. Produced by Flavor Unit Productions.
  • Lost in Translation: Reality series following Angie Martinez, hip hop DJ and famous 'Nuyorican,' as she attempts to learn Spanish, learn to cook, date and reclaim her Puerto Rican heritage. Produced by Flavor Unit Productions.
  • Fearless Living: Based on her bestselling book, On Becoming Fearless, Arianna Huffington, looks at the many aspects of living a fearless life – from motherhood and parenting to beauty and health to navigating the workplace to friendship, relationships, and aging gracefully. Produced by AOL Studios.
  • The Tanning Effect: Steve Stoute, bestselling author of The Tanning of America, interviews entertainment icons and pop culture thought leaders including Jay-Z and Pharrell Williams; the series is sponsored by State Farm. Produced by AOL Studios.
  • Sessions: Original, exclusive performances with hitmakers like Alicia Keys, Rihanna, Adele and Lady Gaga. Produced by AOL Studios.
  • Unscripted: Celebrity co-stars interview each other – with users' burning questions. Past talent includes Justin Timberlake, Jennifer Aniston, Robert Pattinson and Adam Sandler. Produced by AOL Studios.
  • You've Got: Everyday, everyone from Barack Obama to Elmo to Matt Damon tells the world what "You've Got". Produced by AOL Studios.
  • Autoblog - The List: Hosts who consider themselves true automotive aficionados must tackle crazy car challenges off of 'The List,' created by Autoblog's expert editors. Produced by AOL Studios.
  • The Interface: Exclusive performances from breaking artists, including the best up-and-coming artists like Mumford and Sons, Rogue Wave, Manchester Orchestra and The National. Produced by AOL Studios.
  • MMA Hour: Get up close and personal with the celebrities of the MMA Fighting world, from the web's best MMA Fighting resource. Produced by AOL Studios.
  • The Engadget Show: Industry leaders and tech luminaries take the stage in front of one of the largest audiences of tech enthusiasts. Produced by AOL Studios.
  • CliffsNotes Films: Short, animated, irreverent and interactive versions of literary classics, with Sony Pictures' film Anonymous (releasing October 28th) as the exclusive sponsor of the first six shorts. Produced by Mark Burnett, Coalition Films, Josh Faure-Brac and AOL Studios.
  • AIM High: TV broadcast-quality action series following Nick Green as he juggles high school with being a secret government agent. Starring Jackson Rathbone from Twilight and Aimee Teegarden from Friday Night Lights. Produced by Warner Brothers.

We hope you tune in. Thanks for watching.

Sources:
*August 2011 comScore Video Metrix
**June 2011 comScore Video Metrix, based on Content Type Videos
***August 2011 Omniture SiteCatalyst

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