vivaki posts

Feb 26th 2013

AOL and Vivaki Announce Video Research Findings

As you might remember at Advertising Week 2011, AOL announced a new collaborative partnership with agency holding company VivaKi to revolutionize the future generation of video advertising, creating a personalized interactive video experience that consumers will want to share with their networks.

Through the partnership, we tapped into VivaKi's online video ad research effort called The Pool and worked with the company to innovate and identify top-performing ad models that provide more personalization and social components in the online video user experience.

Today we are excited to announce the results of the research. The year-and-a-half project to research and develop new online video ad units has identified three new formats that we hope to become industry standards to improve the experience for users and advertisers alike. With consumers spending more time watching content online, and a desire from marketers for more premium ad models we look forward to leading the charge on this new initiative.

To learn more about this research read this article from MediaPost.

Jun 25th 2012

AOL Connects with Ad Industry in Cannes

More than 12,000 people gathered in France for seven days to discuss, debate and celebrate the best in creative advertising during the Cannes Lions International Festival of Creativity. Among those attendees were creative agencies from around the world including Crispin Porter Bogusky, BBDO, Leo Burnett and the global leadership teams from brands such as Coca-Cola, Hyundai and Visa. AOL was on the scene, both on the ground and online, highlighting our thought leadership in online advertising and creativity through stage presentations, panels, events and activations.

During the "Engaging Generation Social" presentation, Rene Rechtman head of AOL Advertising International and CEO of GoViral, spoke about "high impact formats and how brands should concentrate on creating a peer-to-peer environment." Meanwhile, Arianna Huffington and Roy Sekoff presented "Tapping the Zeitgeist: The Participation Revolution, Unplugging to Recharge, and Tweeting Our Way to Compassion," a session about building a more human Internet. They also previewed HuffPost Live (formerly called Huffington Post Streaming Network) on a global stage for the first time. Video highlights from both sessions are available here and here.

AOL Agency Development, a small strategic team dedicated to building and strengthening our relationships and business across the four largest holding companies, held numerous meetings and events designed to dig deeper into the challenges, opportunities and successes in the agency business. During AOL and Interpublic Group (IPG)'s panel discussion on "Why Brands Matter," panelists from AOL, IPG, Initiative North America and Purpose spoke about the unique role advertising and creativity can play in building a better world. AOLer, David Shing also sat down with WPP's GroupM CEO Rob Norman and Y&R CEO David Sable for a discussion about the year's biggest trends, prior to a dinner for 40 WPP clients at the AOL suite.

AOL spent a full day with Publicis hosting two panel discussions, the first, made up of six senior creatives from across VivaKi and Leo Burnett, explored the best work of 2012 for an audience of 100 clients. Publicis ad agency Digitas also brought the highly successful Digital Content NewFronts, of which AOL is a founding partner, to their global clients in Cannes. During a private panel for 50 attendees, Karen Cahn represented AOL speaking about great partnerships and moving brands forward through AOL's Branded Experiences.

On AOL's last day in Cannes, we hosted a panel on the hottest topics and biggest stories emerging from this year's Cannes Lions. Led by David Shing and Jonathan Haber, Chief Innovation Officer of Omnicom's OMD, our closing event provided an excellent summary of all that was seen, celebrated and debated during the week.Check out more highlights from our trip to Cannes by reading our Storify recap below.

Jan 11th 2012

VivaKi and AOL "Tech-tails" at CES 2012

During this week's CES festivities, AOL was invited to participate in VivaKi's week of "Bright Lights, Big Ideas."

More than 200 VivaKi employees, clients and guests were treated to a packed content program. The evening was kicked off by Joshua Fruhlinger, editorial director for AOL Tech, who shared his perspectives on the first day of CES. From "LTE everything" to OLED to the age of superlatives: subtablets, superphones, and ultrabooks, Fruhlinger talked about the latest trends at the show. "Everything is mobile, everyone wants to show that what they have can run an app," he observed. "Angry Birds will be on everything from car dashboards to washing machines." Home networking will also be a big trend, as devices connect to the living room TV. For more of what's happening at the show, check out Engadget's complete CES coverage.

Next, Christian Kugel, AOL VP of Consumer Analytics and Research, took the stage. In anticipation of CES, Engadget identified ten trends – from inductive charging to electric motorcycles – that would impact 2012. Kugel's team then surveyed AOL Tech audiences to capture their interest and excitement of those trends. Readers ranked their top 3 game-changers as cloud computing, device convergence and the emergence of tablets as content creation devices. The audience roared at revelations that nearly half of AOL Tech readers would give up their pet rather than sacrifice their favorite gadget.

The evening concluded with lively conversation between Maurice Levy, Global CEO, Publicis Groupe, and AOL CEO Tim Armstrong. Praising Publicis Groupe as "the most game-changing holding company," Armstrong stated that no one else "took more of a risk" on digital media. Levy quipped: "Ah, we didn't know it was a risk." Levy agreed that convergence was one of the most important trends he was seeing at CES, and when Armstrong asked what advice he had for companies struggling with making the right decisions in a swiftly shifting business climate, Levy parried with a quick "Come see us!" They discussed how brands – not just products – need to be differentiators, and how the new digital landscape has the potential to be an "infinite world of possibility and creativity." Levy turned the tables on Armstrong and quizzed him on AOL's ultimate objectives – and where the company was in its journey. "AOL is about building content brands that matter, at scale," Armstrong responded. "I'd say we are in Inning Two on what we want to achieve."

Oct 11th 2011

Editors Room

AOL Video launched Editors Room, a new platform for the embed video market, which gives editors the opportunity to add premium, brand safe video to every page and digital publishers to generate additional revenue on those videos.

The platform offers Web editors and publishers access to over 250,000 curated premium videos from top media companies and independent producers including BBC News, Hearst, Meredith, Bonnier, blip.tv and GigaOM.

The Huffington Post Media Group tested the new product for a few months and appreciates the ease and speed - as the video platform was designed with editorial staff in mind. Nicholas Graham, Senior News Editor at the Huffington Post said, "Editors Room is a really great tool that keeps getting better. It has an easy-to-use interface and allows me to create multiple playlists that are easily updated. It saves me a lot of time since I'm not recreating the wheel when I need to add a new video to a playlist, plus I don't have to watch ads while I'm building them. I'm really glad I've been able to get a sneak peek at the product and I can't wait to see what comes next."

From current events and breaking news, to seasonal content, the Editors Room streamlines searching for relevant video content and offers publishers the ability to immediately monetize their video embeds with pre-roll and overlay ads.

In a comparison of two versions of the same content page – one with video and one without - readers spent 86% more time on the page with embedded video**.

This announcement follows a number of pivotal announcements for AOL Video – the recent launch of its premium video slate appealing to multiple audiences and advertising categories and our partnership with VivaKi to create a whole new video format. The AOL Video platform is growing 86% in unique views year-over-year* and ranks first in key industry categories, including Tech, Autos, Travel, Fashion, Food and Home.*

Check out the demo video below and for more information visit http://editorsroom.5minmedia.com.

*August 2011 comScore Video Metrix
**Internal testing averaging of content pages for one hour

Oct 3rd 2011

New Partnership To Help Accelerate Online Video Ad Spend

We are excited to announce a new collaborative partnership with agency holding company VivaKi that will revolutionize the future generation of video advertising, creating a personalized interactive video experience that consumers will want to share with their networks.

Through the partnership, we will tap into VivaKi's online video ad research effort called The Pool and work with the company to innovate and identify top-performing ad models that provide more personalization and social components in the online video user experience.

Building on last year's launch of Project Devil in display, which helped us rethink how content and advertising should be viewed on the Web, we now want to explore what the Devil principles and philosophies could mean for video ad formats. There is still so much opportunity for growth and innovation. Learn more by reading the press release here.

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