Apr 24th 2012
Digital Justice - Live today on AOL On Tech and HuffPost Crime, Digital Justice is a weekly reality show that follows digital forensic investigators as they solve cyber crimes. The series deep dives into fascinating crime prevention units that are using the latest digital technology, showcases protection products including shielded wallets and in-home monitoring system, and provides tips and advice for viewers.
Little Women Big Cars -Set in New Jersey, Little Women Big Cars centers around four devoted soccer moms struggling to balance their busy schedules, family lives and sanity. The series will debut on May 7, 2012 on AOL On Parenting. New episodes will air weekly.
Fetching - Written by "Sex and the City's" Amy Harris, Fetching is set against the backdrop of New York City and stars Liza – a young woman who quit her job as a lawyer and ended her engagement in the same week, in hopes of pursuing her dreams of opening her own business - a doggy daycare store called Fetching. The series can be seen on AOL On Relationships beginning on June 18th, 2012.
Next Door Hero- A new unscripted series that features everyday Americans with extraordinary stories. From service members and first responders to moms and the neighbor next door, anyone can be a hero, and AOL will celebrate these people by surfacing their heart-warming stories of heroism. The series will debut this summer on AOL.com
Tiger Beat Entertainment- An ongoing series for, about, and by teens and young adults, Tiger Beat Entertainment will provide the inside track on entertainment, pop culture and lifestyle in a new online format where teens and young adults can share their point of view. The series will deliver a daily dose on all things that matter in fashion, health & beauty, movies, music, tech, television and the Web. The series will debut on Cambio during back-to-school 2012.
Apr 24th 2012
At AOL, we want to bring people closer to the things that matter, while helping them discover and share stories and information that color their lives, especially when it comes to video. Today we announced the launch of The AOL On Network – a new video platform that offers premium content across 14 content channels including food, business, entertainment, style, tech, travel, health and others, and reaches nearly 57 million U.S. consumers.*
You can experience AOL On content across the desktop, mobile and tablet optimized sites and apps, and in the living room through AOL On HD via Samsung, Sony, Roku, Google TV, Boxee and Yahoo! Connected TV devices.
The launch of The AOL On Network was announced at AOL's 2012 Digital Content NewFront, where more than 450 brand advertisers, marketers, agencies and digital and TV media buyers came together to see AOL's new slate of video programming, meet original programming producers and casts, and experience the power and reach of the AOL brand.
* comScore March 2012; total U.S. viewers
See the full press release here.
Apr 24th 2012
Today, we bring together
We've seen – from our consumer and advertiser insights – that premium content powers the differentiation that brands are looking for to reach and engage with consumers. AOL powers content and brands through its well-known media properties, including Autoblog, TechCrunch, Moviefone, Engadget, The Huffington Post, Stylelist, MapQuest and Patch. As a part of this, we are deeply committed to original programming and understand the importance of creating a meaningful marketplace for brands with digital content. Given our range of branded, premium, social and video-centric programming, we continue to deliver interesting and valuable experiences to users -which is what advertisers want and need.
This afternoon at the Highline Stages in NYC,
I'll be keynoting the event, and program speakers and panels will include:
- Brand Solutions with AOL's Jim Norton, Head of Sales & Janet Balis, Head of Sales Strategy, Marketing and Partnerships
- Mega-Trends with AOL's Ned Brody, Chief Revenue Officer
Behind Our Content with Jim Stengel, CEO of Jim Stengel Co. and former Global Marketing Officer for P&G (moderator):
- Michael Hogan, Moviefone
- Christina Norman, HuffPost BlackVoices
- David Kiley, AOL Autos
- Tim Stevens, AOL Tech
- Susan Kaplow, HuffPost Women
- Main Stage with Ran Harnevo, Head of AOL Video
We'll also have on stage with us incredibly talented fashion & style influencers like Nina Garcia, Rachel Roy and Erin Fetherston; Michael Eisner, an icon in the American entertainment industry, and Larry Tanz,
We are thrilled to be a part of this inaugural event and look forward to many Digital Content NewFronts to come.
Apr 18th 2012
AOL's groundbreaking original video research has been selected to be presented at the 2012 Advertising Research Foundation's conference in New York, June 12. And it's quite the feat, considering over 120 entries were submitted for consideration!
This past December, AOL Video conducted research to figure out just how online video viewers watch, share and complete original video. You may remember our webinar titled "People Like Cheese" that discussed the research results in depth.
The study was conducted to help make sense of the mad science-like original video space, with marketers, agencies and content creators all looking for the secret formula for engaging audiences.
If you can't make it to the conference, or can't wait to see the results, this groundbreaking study that gives marketers, agencies and content creators the secret formula for engaging audiences can be downloaded here!
Apr 16th 2012
As we see more and more brand dollars shift from traditional television advertising to the Web, partnering with Nielsen puts AOL in a unique position to offer a more cost effective mechanism for reaching targeted audiences and a better or equal brand lift, reach and recall. AOL has a significant volume of high-quality content valued by advertisers and we are excited to take the lead on showing the value and differentiated results we can guarantee.