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Jan 15th 2014

AOL On Launches New Series with Hank Azaria, "Fatherhood"

Last year saw the debut of 12 new AOL On original series -- attracting more than 140 million views to date. As we kick-off 2014, we're thrilled to announce another AOL Original: "Fatherhood."

This documentary series with actor-director-comedian Hank Azaria explores his touching, humorous and enlightening journey: from a man who isn't sure he wants to have kids, to expectant father, to father of a premature boy struggling for his life, and finally to a regular dad facing the normal joys, trials and tribulations of being a father. Coinciding with today's premier, Azaria was featured on NBC's Today Show this morning to discuss the series and the lessons he learned along the way:

Visit NBCNews.com for breaking news, world news, and news about the economy


Be sure to catch the first two 'Fatherhood' episodes today with Azaria quizzing friends Bryan Cranston, Kevin Bacon and others about how to be a good dad. New episodes will launch every Wednesday through March.

Jan 13th 2014

Tal Simantov Takes On Expanded Role to Drive International Growth For the AOL On Network

As you know, being No. 1 in video globally is one of AOL's strategic focus areas for 2014. As part of that effort, the AOL On Network has many ambitious goals this year, many of which we covered in the end of year meetings - and international expansion is at the top of the list. We have done a lot of hard work as a team to build our publisher network with unprecedented business deals, to create premium, original content that brands and advertisers want to associate with, to continue to develop state-of-the-art technology platforms and new products for delivering our premium content to consumers, and to further enhance our full video stack with the game-changing acquisition of Adap.tv. Now we're ready to take this strategy to new markets.

Having proven success in the US and Canada (with more than 300% growth this past year!), and with new markets waiting and ready for a premium video experience, I am very pleased that Tal Simantov will be leading our international efforts to take the AOL On brand global as VP, Global Video Strategy. Tal is working closely with Graham Moysey, Head of International, and will unveil our first international launch for 2014 in Q1.

As many of you know, Tal was a co-founder of 5min along with me and Hanan Laschover and led the post-acquisition rebranding of our platform to AOL On. There is no one that knows and understands the DNA of our brand better than Tal, who has served as the AOL On CMO for the past three years; and I know there is no one better to take our brand global. Tal will continue to lead all video marketing while taking on this expanded role. If you are lucky enough to see him during his upcoming international travel, please feel free to congratulate him in person on his new role!

Nov 14th 2013

AOL On to Power Roku's Home News Channel

Where do you go to get the latest news? When you need to know what's happening in the world today, do you pick up a newspaper, turn on the TV, check a website, or see what's trending on social media? No matter which one is your preferred modus operandi, you've likely chosen it for two reasons: 1) it's convenient, and 2) it's a source that you trust.
As our news consumption habits evolve with the times, AOL is proud to provide today's connected consumers with yet another option that meets both of these criteria. Beginning today, Roku's home screen will feature a stream of continuously refreshed news videos powered by AOL On. With hundreds of videos from our partners – The Associated Press, BBC, CNET, E!, ET, Engadget, HuffPost Live, Reuters, and The Wall Street Journal, to name a few – Roku users will now be able to access news from the most trusted sources in the industry simply by turning on their device.

AOL On's library of 700,000 curated videos and original series is still available through the Roku Channel Store. But now, with the addition of the "News Channel on Roku powered by AOL On", users will also have instant, on-demand access to a dedicated news channel directly on their home screen for the very first time.
We're proud to partner with Roku on the launch of our news channel. But most importantly, we're excited to provide viewers with a convenient way to watch the news they need from the sources they respect the most.

Oct 17th 2013

AOL breaks U.S. video industry records, tops comScore rankings in September

In just one month since we completed the acquisition of Adap.tv, we're proud to announce that both parties are already reaping the benefits.

Earlier today, comScore released the U.S. Online Video Rankings for September; AOL not only tops the list of online video ad properties for the month, but also served up 3.7 billion (yes, that's with a "b") video ads -- the largest number by a single property ever recorded by comScore*.

This is the first public data combining both Adap.tv and AOL as one unit, and these results reaffirm the significance of the acquisition and speak to the bright future that lies ahead in video. Specifically, Adap.tv is uniquely positioned to accelerate programmatic ad buying across a bevy of premium publishers and brand advertisers -- and indeed, it already has.

We recently highlighted our leadership position in programmatic at our first-ever Programmatic Upfront, where five of the top six media holding companies committed to programmatic ad packages with AOL in 2014. Adap.tv was also named by IPG's MAGNA GLOBAL unit as its preferred video technology platform, accelerating the agency's client successes across digital, mobile and linear television. The belief is that by eliminating the many points of friction and manual processes within advertising transactions, we can explode creativity and spotlight the incredible work being done in video advertising.

We've also consistently maintained our ranking as one of the top three premium video content properties on the Web by making good on our promise to utilize a syndication model that makes the economics of video production work for publishers and content creators. To that end, we've recently announced partnerships with content brands like ESPN, Discovery and The Wall Street Journal, and we've launched immensely popular series that have raked in a combined 23M** views to date.

We're pleased to see tangible results, and we're inspired by the speed at which we've grown our video offerings to be one of the best in the business. We are currently seeing a 32% increase in video views year-over-year, compared to 17% growth for the overall industry***, with all signs pointing to strong continued success for video at AOL.

From investing in video advertising to syndicating short-form premium content to launching original programs with well-known talent, we have built a complete solution that brings together both content and technology, arming every edge of the ecosystem with what is needed for the next generation of video.

With that said, this milestone could not have been reached without the work of our brilliant employees and our visionary partners and clients who understand the power of sight, sound and motion in today's media and tech economy.

Thank you -- we are excited to be on this journey with you and look forward to continuing this momentum in 2014.

*comScore, September 2013 U.S. Online Video Rankings, Video Ad Properties Ranked by Video Ad Views
**AOL internal analytics, September 2013

***comScore, Video Metrix Media Trend, September 2012 to September 2013, Video Properties

Sep 6th 2013

AOL and Minteye Partner to Create New Video Ad Unit

At AOL, we're big believers in the power of video advertising – just look at our recent acquisition of Adap.tv, our focus on original programming, and the launch of our Programmatic Upfronts. We're also committed to partnering with outside companies who are creating the most cutting-edge technology to help video advertisers stay one step ahead of consumer behavior.

On the heels of our recent partnership with video enrichment platform Carambola, we're proud to announce that we've teamed up with minteye to create a powerful new ad unit based on the technology that powers minteye's Pre-Roll SKIP ad product.

We're even prouder to share that we're the first to adopt their technology.

With the unit, we're able to reduce click-aways and ensure that users stay engaged. By offering users the choice to skip the ad, it gives them control over their ad experience – via minteye's slide-bar technology – creating a game-like interaction.

So, how does it work?
While the user slides the bar to skip the pre-roll, an ad visual that's been broken down into tiles appears over the pre-roll. As the user continues to slide the bar, the tiles become a normal image, which is resized to fit the frame. Once the user has normalized the image, the "skip" button becomes active and the user can proceed directly to the content. This also drives higher awareness for advertisers than if the user had watched the entire pre-roll.

We think it's a win-win for everyone: Consumers get to the content they want faster, and advertisers get guaranteed engagement while supporting a better user experience.

Try the unit out for yourself here.
For updates and the latest news from AOL, follow @AOLPR on Twitter.

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