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May 17th 2012

AOL Earns Digiday Award and Six Telly Awards

An AOL Advertising display ad campaign was named Best B2B Branding Campaign in the 2012 Digiday Awards this week. The "Environment Matters" campaign ran online and offline, targeting ad agencies and brands and highlighting the importance of the online environment in which their ads run.Digiday covers online media, marketing and advertising.

Based on AOL's proprietary research, we've found that ads perform better when placed next to quality content. To help highlight this to the agency world, the AOL Advertising team came up with the "Environment Matters" campaign. The beautiful -- and now award-winning -- campaign and its messaging were well received by the industry! Check out Digiday's site to see the rest of the winners.

AOL also picked up six Telly Awards honoring the best in film and video productions, Web videos, commercials and films, local and regional and cable TV commercials, programs and segments. Last year, the Tellys received more than 11,000 entries from all 50 states and five continents. And the winners are...

Winning Content and Category:

SILVER (highest honor):


BRONZE:


Watch all of these videos and more by visiting the AOL On Network.

Oct 7th 2011

Laugh, Love and Learn With AOL's New Video Series



It's no secret that online video is popular. Really popular. In fact, we've grown unique visitors to our video properties 86% year over year*. We've have grown our library to more than 300,000 premium videos and we've been #1 in video on key topics such as technology, autos, travel, fashion, food and home. AOL Video is one of the top-10 video platforms on the Web with 43.9 million unique viewers and 403.6 million U.S. streams per month**. We believe in the future of online video and bringing it to our consumers everywhere they live on AOL.

Our original series, You've Got, our one-minute daily series on AOL.com, just surpassed 100 million views.

Our relaunched Sessions series on AOL Music, grew 208% year over year***, and attracted 3 million streams in August 2011.

But not to rest on our laurels, we're going to take it to a whole new level. We're excited to announce 15 new original video series featuring some of the biggest names in the entertainment business about some of the topics our consumers care most about. Some of the series are already live, and the remaining series will roll out over the next several months. Many of the shows are produced in-house by the AOL Studios team in Los Angeles and New York.

Included in these new series, is "Tiger Beat Entertainment", an entertainment news and lifestyle show for teens and young adults, produced in collaboration with Jennifer Lopez and her company Nuyorican Productions, along with Believe Entertainment Group. It will be distributed through and in partnership with AOL and Cambio, a venture of the Jonas Group, MGX Lab and AOL, and will be produced at Cambio's Hollywood studio.

Here's a snapshot of the rest of our exciting new series, featuring a lot of names you know:

  • Little Women, Big Cars: From bake sales and soccer games to gossip and divorce, four moms navigate the comedy and drama of suburban life. Starring Ed Begley Jr., Antonio Sabato, Jr., Julie Warner and Kristy Swanson. Produced by Vuguru.
  • A Supermodel Stole My Husband: A lighthearted makeover show in which a frustrated wife enlists an adored supermodel to help transform her husband. Produced by AOL Studios.
  • Heidi Klum on AOL: A guide to fabulous living for everyday women, including fashion, beauty, parenting, lifestyle, fitness and nutrition. Produced by Full Picture.
  • Jocks & Jills: Sports show meets The View in a fresh and funny sports talk show hosted by a rotating panel of diverse celebrity guests. Produced by Flavor Unit Productions.
  • Lost in Translation: Reality series following Angie Martinez, hip hop DJ and famous 'Nuyorican,' as she attempts to learn Spanish, learn to cook, date and reclaim her Puerto Rican heritage. Produced by Flavor Unit Productions.
  • Fearless Living: Based on her bestselling book, On Becoming Fearless, Arianna Huffington, looks at the many aspects of living a fearless life – from motherhood and parenting to beauty and health to navigating the workplace to friendship, relationships, and aging gracefully. Produced by AOL Studios.
  • The Tanning Effect: Steve Stoute, bestselling author of The Tanning of America, interviews entertainment icons and pop culture thought leaders including Jay-Z and Pharrell Williams; the series is sponsored by State Farm. Produced by AOL Studios.
  • Sessions: Original, exclusive performances with hitmakers like Alicia Keys, Rihanna, Adele and Lady Gaga. Produced by AOL Studios.
  • Unscripted: Celebrity co-stars interview each other – with users' burning questions. Past talent includes Justin Timberlake, Jennifer Aniston, Robert Pattinson and Adam Sandler. Produced by AOL Studios.
  • You've Got: Everyday, everyone from Barack Obama to Elmo to Matt Damon tells the world what "You've Got". Produced by AOL Studios.
  • Autoblog - The List: Hosts who consider themselves true automotive aficionados must tackle crazy car challenges off of 'The List,' created by Autoblog's expert editors. Produced by AOL Studios.
  • The Interface: Exclusive performances from breaking artists, including the best up-and-coming artists like Mumford and Sons, Rogue Wave, Manchester Orchestra and The National. Produced by AOL Studios.
  • MMA Hour: Get up close and personal with the celebrities of the MMA Fighting world, from the web's best MMA Fighting resource. Produced by AOL Studios.
  • The Engadget Show: Industry leaders and tech luminaries take the stage in front of one of the largest audiences of tech enthusiasts. Produced by AOL Studios.
  • CliffsNotes Films: Short, animated, irreverent and interactive versions of literary classics, with Sony Pictures' film Anonymous (releasing October 28th) as the exclusive sponsor of the first six shorts. Produced by Mark Burnett, Coalition Films, Josh Faure-Brac and AOL Studios.
  • AIM High: TV broadcast-quality action series following Nick Green as he juggles high school with being a secret government agent. Starring Jackson Rathbone from Twilight and Aimee Teegarden from Friday Night Lights. Produced by Warner Brothers.

We hope you tune in. Thanks for watching.

Sources:
*August 2011 comScore Video Metrix
**June 2011 comScore Video Metrix, based on Content Type Videos
***August 2011 Omniture SiteCatalyst

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