travel posts

Feb 28th 2013

MapQuest Ecosystem Expands Through Launch of Travel Blogs

MapQuest has always been great at getting people from point A to B. But what we embraced through the launch of MapQuest Discover last fall is the idea that it's not only about the destination, but that the journey counts just as much.

With that in mind, we're excited to announce today the launch of MapQuest Travel Blogs, and a new iPhone app that allows travelers to easily capture the memories and routes taken on all of their trips. With just a few easy clicks, users can now collect all of their photos, reviews and stories to create a digital memory of their journey.

Features of the app include:

  • On and off-line usage for travelers without cell service or those journeying out of the country beyond their mobile coverage; the mobile blog can be sync'd with the web once a user is back online
  • Privacy settings to allow users to share their blogs on their own terms via social channels or through an individually curated distribution list
  • Those that opt to have their content stay public will be featured in the MapQuest Discover content feed and may be featured across AOL's digital network
  • Coming soon: the option to have your blog printed into a beautiful photo book

Travel Blogs is not just a tool to help users document their recent day trip up the coast or two week cross-country excursion. As part of our library of over 24,000 blogs from Everlater, now part of the MapQuest family, our goal is to help give people valuable and authentic stories that inspire them to set out on their own adventure.

Thinking of planning a trip? Check out some of our favorite blogs so far, Maui in One Week, Culinary Adventures Around the World, East Africa with Amsterdam En Route and Runways and Rails, for ideas and tips on where to set your next course. Happy Travels!

Nov 13th 2012

MapQuest Launches New Travel Tool: MapQuest Discover

Today, MapQuest launched MapQuest Discover, one of several upcoming tools focused on the complete travel experience: discovering, planning, exploring and documenting the places where the map meets life.
This beta release of MapQuest Discover focuses on places, encourages destination discovery, and allows users to create and share collections and photos of favorite places from trips they've taken or planned.

Right now, MapQuest Discover has the following features with more to come:

  • Collections: allows users to create and share their favorite places ("favorite bars" or "cool hikes"), trips they've taken, or their travel bucket list. Collections has a leaderboard that shows who's been to the most places in that collection, encouraging some good-natured bragging.
  • Newsfeed: an infinite scroll of interesting places, popular collections and professional travel guides aimed to inspire. Users can quickly Like a place, mark that they have Been to a place, or add a place to one of their own Collections. Popular collections are influenced by user's favorites and are featured higher in the newsfeed.
  • Passport: serves as a user's profile page and shows all the places they've been, collections created and more.
  • Travel Content: access hundreds of travel guides written by travel experts and inspiring articles about top travel destinations to help make planning even easier.
In addition to launching MapQuest Discover, the team is adding reviews, deals, travel guides and related collections from MapQuest Discover to MapQuest Local pages about states, cities, places, and neighborhoods for more convenient trip planning.

For 16 years, MapQuest has played a big role in helping people navigate the world. Now with MapQuest Discover, MapQuest is not only getting users where they want to go with directions and planning, but also inspiring them to go there in the first place.

To explore MapQuest Discover for yourself check it out here!

Apr 26th 2012

Go Global or Stay Local: Come See The World with HuffPost Canada Travel

HuffPost Canada Travel
, AOL Canada's new home for all things sun, sand, ski and everything in between launches today with advertising partner BC Tourism. The new travel site will reflect the Huffington Post's signature blend of social news and tools that will deliver stories, reviews and insights, while encouraging conversations on topics and issues that are relevant to its audience. Let HuffPost Canada Travel be your go-to destination for breaking travel news, sight-seeing tips and alluring video! Oh, and galleries of beautiful, exotic beaches, of course!

"We're expanding our HuffPost Canada portfolio, and amazing blogger community, to appeal to the interest of all our readers," said Paul Cramp, general manager of male audiences, AOL Canada. "The transition from AOL Travel to Huffington Post Travel Canada gives us the opportunity to build a broader focus in our travel channel: there are 2.8 million Canadians that visit Huffington Post sites every month and we're reaching out to this highly engaged audience with a new offering to attract both the luxury vacationers and travel junkies alike!"

With insight on destinations at home and around the globe, the site delivers the information you're looking for through original travel video, amazing travel blogs as well as travel guides, deals and bookings. Come to HuffPost Canada Travel to get informed and vacation-inspired!

Nov 21st 2011

AOL.com Gets Thankful

Today we launched our Thanksgiving hub at AOL.com/Thanksgiving, bringing all of the great holiday content across AOL's properties to one easy-to-find place. The special-edition hub features news and information from across the Huffington Post Media Group including KitchenDaily, HuffPost Travel, Stylelist, MapQuest and more.

We're bringing consumers all they need to know about the Thanksgiving holiday – from last minute travel deals, to what to wear to the dinner table, to preventing turkey day kitchen disasters. This all-encompassing destination takes the guess work out of the holidays because we want people spending more time with their friends and families, and less scouring the web for recipes, decorating tips and holiday deals.

Additionally, AOL Artist Jason Gnewikow designed a one-of-a-kind canvas called 'Autumn Leaves' especially for the dedicated hub, which joins the more than 120 original canvases in our portfolio.

Wishing you an early Happy Thanksgiving, and be sure to check out AOL.com/Thanksgiving!

Nov 9th 2011

AOL Video in the Spotlight at Digiday Conference

AOL Advertising's Karen Cahn (pictured above) conveyed AOL Video's branded entertainment strategy before an audience of digital media and marketing executives this week during the Digiday Video conference in New York.

Speaking on a panel that questioned branded content as entertainment, Karen shared success stories and emphasized AOL Video's reach and distribution capabilities as a differentiator from other premium content producers. Her fellow panelists from Alloy Digital, CJP and Revisions 3 all agreed that branded entertainment productions in 2011 should find tasteful ways to integrate products into quality content that brings value.

Later that afternoon, AOL's Travel category sales director Sean Giancola co-hosted a case study presentation on a client who ran personalized video ads on AOL Video.

AOL Video's East Coast sales and business development teams networked with publishers, agencies and technology providers during the event, handing out AOL Video collateral.

(This post originally ran on the AOL Advertising Blog.)

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