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Apr 16th 2012

PawNation Event Draws Pet Crowd to Park


The PawNation Pet Rally was a purrrrr-fect success, taking place in New York City's Tompkins Square Park this past Saturday, April 14. Featurinh more than 400 dogs -- and cats, the event was sponsored by AOL and BermanBraun to celebrate the official relaunch of PawNation. The New York Post took notice of the event and PawNation which was recently named the Web's #1 Pet Content site* and the #2 Community Pet site,** also posted a recap.

PawNation columnist and YouTube star Randall, known for his narration of the viral "Honey Badger" video, emceed the Pet Rally and surprised and delighted the crowd all day with his infamous narration skills. Randall led participants in both a pet/owner lookalike contest as well as a pet pageant with competitive rounds testing pets' talent, runway walk, costume and kissability.

When not mingling with Randall or fawning over the puppies at the adoption truck, dog owners and their pets posed for glamour shots in front of a PawNation step and repeat, received paw-dicurs from Salty Dog Groomers and cuddled with Champ, Bayer's adorable puppy mascot. The North Shore Animal Adoption Truck was also on hand and found new homes for six lucky pets. Lunch for pet owners was provided by the Gorilla Cheese Truck and Eddie's Pizza Truck, and treats for pups came from Bocce's Bakery Bike.

Look for the first video of Randall recapping the event on Wednesday on PawNation.com.

*March 2012 comScore Media Metrix, Custom Category built by AOL
**March 2012 comScore Media Metrix

Apr 12th 2012

PawNation Tops March comScore Rankings


You may have seen that PawNation was redesigned in late March, in partnership with BermanBraun. Within just a few weeks PawNation is the Web's #1 Pet Content site* and the #2 Community Pet site**, providing animal lovers with the latest pet lifestyle, nutrition, training, behavior and grooming news.

The incredible growth we've seen in just a short period of time shows the strength of AOL's distribution and the quality of the content on the site. Readers can find the perfect mix of tips, news, pet health and product reviews, plus videos and photos of the cutest animals on the planet.

Features on PawNation include:

  • Pet Profiles – Owners can create profiles and upload photos of their pets to compete in the 'Who's Cutest?' game, as well as vote and earn badges for their pet.
  • Featured Columns – Many unique personalities pen columns for PawNation, including PawNation's mascots Chopper and Cairo, Matilda, the resident feline of New York City's Algonquin Hotel; Lucy, a world traveling pampered pooch; the Bronx Zoo Cobra, made famous after his escape from the zoo last year, and Randall, the narrator behind the viral "Honey Badger" video.
  • The Dish – A news hub of current events, celebrity pet updates, and causes and op-ed pieces about trending topics from the animal kingdom.
  • Adoptions – Adoption tips and pet matches are made available through a partnership with PetFinder.
  • Dog and Cat Symptom Checkers - Powered by petMD, this tool helps owners determine their pet's ailments.

To celebrate the relaunch of PawNation, AOL and BermanBraun will host a Pet Rally in New York City on Saturday, April 14th in Tompkins Square Park from 10:00am to 2:00pm. Attendees are encouraged to bring their pets and participate in "The PawNation All-American Pet Pageant" at 1:00pm. They will also have access to a free pet photo shoot, gourmet pet treats, food trucks, giveaways, prizes and more. The North Shore Animal League will also be on site with adoptable pets. Randall, PawNation columnist and the narrator behind the viral "Honey Badger" video, will emcee the Pet Rally, judge the pet pageant with Champ the K9 Advantix® II mascot, and sign books for fans.

*March 2012 comScore Media Metrix, Custom Category built by AOL
**March 2012 comScore Media Metrix

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