the pool posts

As you might remember at Advertising Week 2011, AOL announced a new collaborative partnership with agency holding company VivaKi to revolutionize the future generation of video advertising, creating a personalized interactive video experience that consumers will want to share with their networks.

Through the partnership, we tapped into VivaKi's online video ad research effort called The Pool and worked with the company to innovate and identify top-performing ad models that provide more personalization and social components in the online video user experience.

Today we are excited to announce the results of the research. The year-and-a-half project to research and develop new online video ad units has identified three new formats that we hope to become industry standards to improve the experience for users and advertisers alike. With consumers spending more time watching content online, and a desire from marketers for more premium ad models we look forward to leading the charge on this new initiative.

To learn more about this research read this article from MediaPost.

We are excited to announce a new collaborative partnership with agency holding company VivaKi that will revolutionize the future generation of video advertising, creating a personalized interactive video experience that consumers will want to share with their networks.

Through the partnership, we will tap into VivaKi's online video ad research effort called The Pool and work with the company to innovate and identify top-performing ad models that provide more personalization and social components in the online video user experience.

Building on last year's launch of Project Devil in display, which helped us rethink how content and advertising should be viewed on the Web, we now want to explore what the Devil principles and philosophies could mean for video ad formats. There is still so much opportunity for growth and innovation. Learn more by reading the press release here.