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Dec 12th 2013

Miley Cyrus and the Snowden Files engage the public most for 2013

What do Papal intimacy, a screaming goat and candy-deprived children have in common? They all appear in the definitive Scoreboard of Content 2013, compiled by The Huffington Post UK and Ogilvy Public Relations. The Scoreboard of the most impactful online content this year was revealed today following a crowd-sourced appeal to more than 7.7 million* influential consumers and creators.

Over 180 pieces of content were judged by a panel from the worlds of academia, media, marketing, content creation and social networks divided the crowd-sourced favorites into Top Fives across five genres: Sex, Humor, Fame, News and Lifestyle. The panel of judges then decided upon a top five in each category, crowning one overall winner.

The top scoring content in each category, and overall, is as follows:

  • Miley Cyrus' fusion of nudity and shock in the 'Wrecking Ball' video, tops off a year of increasingly sex-fuelled music videos, and puts her at the pinnacle of the sex category, and overall
  • For news, The Guardian's 'NSA Snowden Files' scored highest, leading impactful news sharing online
  • A home-production YouTuber, MrEpicMann, takes the top spot in humor with 'How animals eat their food'
  • Number one in the fame category is another home-generated piece of content, 'Pope Selfie', taken by @FabioMRagona
  • In lifestyle, Dove's 'Real Beauty Sketches' achieved the top grade

Whether fun or serious, the impact of the year's top content is clear: between them, the Scoreboard's Top 25 generated more than 1,113,100,000 views and 5,787,600 shares across social media.

Statistics, celebrity or monetary investment alone, however, did not guarantee impact in the mind of the public or top scores from our judges.

It was a combination of a hot title or headline, surprise and intimacy that our judges revealed as the keys to success.

May 21st 2012

HuffPost UK Names Political Director

Mehdi Hasan, Senior Editor (Politics) for Britian's award-winning weekly magazine New Statesman and a leading political commentator in the UK, is joining HuffPost UK as its first Political Director. Just last week, Mehdi was named second most influential British journalist on Twitter and was listed as the UK's No. 2 blogger in 2011 by Total Politics magazine's in its list of the top-50 media bloggers. Starting in July 2012, he will host the AlJazeera talk show series, The Café.

Before joining New Statesman in 2009, Mehdi served as editor for news and current affairs for UK public broadcaster Channel 4. He also worked on Sky's breakfast show "Sunrise," the BBC's "Politics Show" and ITV's "The Jonathan Dimbleby Programme." He has also written for The Guardian, The Times and The Independent newspapers as a guest columnist and co-authored "Ed: The Milibands and the Making of a Labour Leader."

Mehdi is a talented and passionate writer and will make a fantastic director for our political team. Politics drills down into the minutia of everyone's day-to-day lives and with so much happening at both a national and global level, it couldn't be a better time to expand our team and the breadth of reports, news and blogs we offer to our growing audience. He joins the team in July.

HuffPost UK has grown nearly 50% since its launch last July and recently reached 5 million global UVs, according to comScore.

Mar 6th 2012

The Huffington Post Makes Big Impact on Facebook and Twitter



The Huffington Post
, BBC, and The Guardian were recently named the three most viral news sources on Facebook and Twitter. The rankings, compiled by Dublin-based NewsWhip, were determined by the number of stories that received more than 100 Twitter mentions and more than 100 Facebook likes or shares in the month of January.

On Facebook, The Huffington Post took the lead by a large margin with 2,267 stories receiving more than 100 Facebook Likes in January. This is more than ABC, Fox News, MSNBC and The Washington Post combined.

On Twitter, The Huffington Post was ranked fourth with 895 stories that received more than 100 mentions, followed by HPMG properties TechCrunch (716), and Engadget (569) in sixth.

(Image courtesy of NewsWhip.)

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