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Sep 23rd 2013

AOL is Leading a Movement

Tonight is a milestone moment for the industry. AOL will hold the first-ever Programmatic Upfront for more than 800 digital and traditional marketing executives.

The movement is about simplifying digital advertising at scale – this is our mission at AOL Networks. It's about using technology, data and automation to free up marketers and agencies to do breakthrough creative work. It's about tearing down the inefficiencies that today prevent our industry from competing in earnest for TV budgets. It's about automating what can and should be automated. And it's about defining a new way of buying in the digital space.

For traditionalists, it's easy to claim that 'programmatic' and 'upfront' don't go together; to label 'programmatic' and 'premium' as opposites. This is an empty claim - an attempt to pigeonhole automation as remnant bidding. Many benefit from keeping the industry confused because it fuels feature-based vs. solution-based businesses. But the truth is that programmatic is only synonymous with automation. That it has nothing to do with inventory quality. The fact is that the agencies, brands and publishers that leverage automated programmatic technologies take back huge budget percentages currently lost to 'features'. They lock in better brand results and they create business efficiencies that ultimately drive competitive advantages.

As an industry, we can and should make this easier than we do. As evidenced by the number of marketing executives attending the Programmatic Upfront, buyers want to double down on digital. And they want us to make it much easier and simpler than it is to do so.

With a complete, premium cross-screen and format tech platform that we are investing more and more in each day (i.e. recent acquisition of Adap.tv), AOL is doing its part to draw a line in the sand. We are asking the industry to join us. Tonight, we will demonstrate that the market is ready for change; clients will show that creativity can be the star that rises out of automation.

Check out the AOL Networks programmatic platform video below: For updates and the latest news from AOL, follow @AOLPR on Twitter.

Sep 6th 2013

AOL and Minteye Partner to Create New Video Ad Unit

At AOL, we're big believers in the power of video advertising – just look at our recent acquisition of Adap.tv, our focus on original programming, and the launch of our Programmatic Upfronts. We're also committed to partnering with outside companies who are creating the most cutting-edge technology to help video advertisers stay one step ahead of consumer behavior.

On the heels of our recent partnership with video enrichment platform Carambola, we're proud to announce that we've teamed up with minteye to create a powerful new ad unit based on the technology that powers minteye's Pre-Roll SKIP ad product.

We're even prouder to share that we're the first to adopt their technology.

With the unit, we're able to reduce click-aways and ensure that users stay engaged. By offering users the choice to skip the ad, it gives them control over their ad experience – via minteye's slide-bar technology – creating a game-like interaction.

So, how does it work?
While the user slides the bar to skip the pre-roll, an ad visual that's been broken down into tiles appears over the pre-roll. As the user continues to slide the bar, the tiles become a normal image, which is resized to fit the frame. Once the user has normalized the image, the "skip" button becomes active and the user can proceed directly to the content. This also drives higher awareness for advertisers than if the user had watched the entire pre-roll.

We think it's a win-win for everyone: Consumers get to the content they want faster, and advertisers get guaranteed engagement while supporting a better user experience.

Try the unit out for yourself here.
For updates and the latest news from AOL, follow @AOLPR on Twitter.

Jun 5th 2013

Find AOL Tech Around the World

(Engadget Expand in San Francisco)

AOL's Tech properties, Engadget and TechCrunch, are headed offline and going global. We are excited to announce that Engadget Expand is going to New York City and TechCrunch Disrupt is heading overseas to Beijing, China, as we continue to bring engaging experiences both online and off.

Engadget Expand, which debuted this past March in San Francisco, is coming to New York City's Javits Center on November 9th and 10th. This event will bring together tech luminaries and Engadget editors for two days of exciting conversation, new inventors and gadget fans -- for the ultimate immersive technology experience.


(TechNode team at their annual China Bang event in Beijing)

While Engadget takes over NYC, TechCrunch will be making waves in Beijing this fall, bringing Disrupt back to China. TechCrunch is partnering with one of the top tech blogs and event groups in China, TechNode, and will launch the official Chinese-language version of TechCrunch later this year. The Chinese edition will carry translations of posts from the U.S. site.

Click here to purchase tickets to Engadget Expand and for more information on TechCrunch Disrupt visit this site.

Feb 4th 2013

TechCrunch Announces the 6th Annual Crunchies Award Winners

It's that time of year when the world pauses and looks back on the best of 2012 and offers up accolades including the Golden Globes, the Oscars and the Grammys. In the spirit of the season, the 6th annual TechCrunch's Crunchies Awards honored some of the best products and companies in technology at their ceremony last week.

This year's Crunchies Award event was Co-Hosted by TechCrunch and partners GigaOM and VentureBeat with actor and comedian John Oliver as the emcee. The Awards honored winners across 20 categories from Best New Startup to Founder of the Year.

Here are some of the Crunchie winners:


Visit Techcrunch for the entire list of winners. Missed the show? Watch the video below for some highlights from the event.

Jan 25th 2013

TechCrunch Launches App for Android Users


"Galaxy", "Nexus", "Droid" – if you love those words, you're one of two kinds of geek: the kind that's always looking for little green men from Mars, or the kind that obsesses over a little green guy from Mountain View, CA. Because we fall into the latter category (ok, so there is some overlap in that Venn Diagram), we've been hard at work to bring the best of TechCrunch within a mobile app to your phone for millions of Google's Android users.

Now, all that hard work has paid off and we're proud to announce that there is a new version of TechCrunch available for download on your Android device. If you're a Google aficionado with an Android tablet or phone, you can access all the latest tech news with full CrunchBase integration at your fingertips.
Why is this app so awesome? Because we said so...and you get:

  • Custom designed Android interface for your tablet and phone
  • The hottest news in tech with the Trending List
  • TechTweets showing the latest tech news hitting social media
  • An outstanding mobile experience for the original content on TechCrunch
  • Comprehensive integration with CrunchBase
  • Save articles for offline reading
  • Original video content available right on the home screen
  • Switched to the latest version of Google Maps to display maps quicker than the old version with less memory and network bandwidth!

So prove you're smarter than all your other "tech-expert" friends by getting the latest tech news and gossip a solid 20 minutes (an eternity in Internet speak) before they do.

Go ahead and download it here.

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