Oct 31st 2014
AOL continues to lead in that regard, and today, we are excited to officially announce our cross-device linking technology, empowering advertisers to engage with actual people across screens, and not merely target their devices.
The offering allows advertisers to plan programmatically across the widest array of premium inventory. The technology, enabling "people-centric" marketing, rather than "device-centric" marketing, was validated by comScore in September 2014 at a 93% "match rate." The match rate measures the percentage of sample that AOL and comScore identified as the same person between devices using non-personally identifiable information derived from comScore's census network.
Additionally, AOL announced the availability of location-based marketing, which allows advertisers, in a non-invasive, privacy-friendly manner, to identify the location of and target potential customers that have been in their store, or any other specific location, across any device.
Brands like T-Mobile and Citi are working with AOL Platforms to attain a more complete picture of their target audiences, rather than devices, through a combination of device-linking, location-based marketing, optimization and analytics.
Both cross-device linking and location-based marketing will be integrated into ONE by AOL, which is being designed to be the first platform that empowers brands and agencies with an in-depth look at a consumer's journey through the marketing funnel, in real-time.
Read more in the press announcement: http://aol.it/1nVSXYe
Sep 5th 2014
The Hackathon will take place September 6th and 7th and the Conference will run September 8th through 10th. The entire event will be captured online, with 24/7 coverage and a livestream on the TechCrunch homepage.
Last year's record-breaking Disrupt San Francisco hosted 3,700+ attendees and 800+ hackers. Taking it to the next level, this year's Disrupt will feature some of the hottest speakers in the industry, including:
- Peter Thiel, iconic investor and cofounder of PayPal and many other companies-will join TechCrunch Co-Editor Alexia Tsotsis to discuss his book "Zero to One: Notes on Startups or, How to Build the Future"
- Billionaire investor, serial entrepreneur, and owner of the Dallas Mavericks Mark Cuban will speak for at Disrupt for the first time
- CEO/Co-Founder and COO of Twitch, Emmett Shear and Kevin Lin respectively, will discuss what it's like to run a gaming media monster that was just acquired by Amazon for $970 million
- Founders of Eventbrite, and married dynamic duo, Julia and Kevin Hartz, will chat about the future of events and what the company's plans are for 2015 and beyond
- Founder and CEO of Airbnb, Brian Chesky will share his insight into running a $10 billion startup, and how difficult it was to get it off the ground
- Disrupt veteran Marissa Mayer and CEO of Yahoo will once again judge the Startup Battlefield finals
- Michael Arrington will interview Marc Benioff (Founder/Chairman/CEO, Salesforce), and legendary Bay Area investor Vinod Khosla (Founder, Khosla Ventures) will offer his infinite investment wisdom
- Three new TechCrunch writers will have their Disrupt debut - Kyle Russell will interview the CEO/Co-Founder and COO of Twitch, Sarah Buhr and a panel of tech experts will discuss whether or not "digital medicine is the new Rx", and Ron Miller will chat with Scott Dietzen (Pure Storage) and Mike Speiser (Sutter Hill Ventures)
Live streaming video by Ustream
Jan 9th 2014
Oct 8th 2013
Growing numbers of women are choosing careers in technology, science, math and related areas, but these fields are still heavily populated by men. And while AOL's technology division includes accomplished women at many levels – including a female Chief Architect, relatively rare in the industry – the Company aims to attract even more women and is working to do so. In this special series, get to know AOL's own tech trailblazers, what they're working on and what they've learned along the way. Today, we chat with HuffPost developer Piya Ghosh.
What's your role at AOL?
I'm a software engineer with the Huffington Post Tech team. I develop and maintain front-end components of our very high traffic and ever-growing website. I also work on building new tools, platforms and tech solutions using the latest technologies to optimize the site, reduce page load time and overall make HuffPost more and more awesome every day.
What technical skills do you bring to the table?
One of the cool things about working here is that you learn new things every day -- new languages, new tools and new ways to make the web more appealing. I've recently started coding in Scala and learning about functional programming for one of my new projects, and I'm loving every bit of it.
What was your path to your current position?
After earning my bachelor's degree in software engineering, I started my career with AOL Member Services at our Bangalore office before moving to a team where I was responsible for supporting publishing tools. Later, I worked on different and exciting projects, such as multi-authentication testing, implementation of a web analytics tool, page optimization and the redesign and building of several AOL Lifestyle sites.
I moved on to work as one of the main developers for Stylelist.com, beginning with migrating the site from one platform to another and then redesigning it. I also worked on another redesign of the site to accommodate our Devil premium format ads. I became a part of the Huffington Post tech team in 2011. I'm also one of AOL's cultural ambassadors and proud to be a part of that team.
AOL has played a big role in making me who I am today, and I'm grateful for that. I've worked with the most amazing people in an all-inclusive and fun environment. The managers I've worked with have given me freedom and encouragement, which has made me a more responsible person and willing to take risks. They've also helped me gain confidence to become a lead on different projects. I could keep talking about the awesomeness I experience every day, but I'll conclude by saying that AOL is an inseparable part of me, and that makes me happy and proud.
What or who motivated you to go into technology?
After high school I spent about a year trying to figure out what I really wanted to do. During this period I took a computer class and started learning C. The day I saw one of my first program's logic work beautifully, I knew what I wanted to study and went to college to study software engineering. I was also influenced and encouraged by my dad who's an engineer himself.
What's one lesson you've learned that you think other women could benefit from?
I think half the battle is won when you overcome preconceived notions about becoming a woman engineer, and you have complete self-confidence. One thing I've learned is that you need to be visible, proactive and take the lead when required. Also, being a geek is awesome!
For updates and the latest news from AOL, follow@AOLPRon Twitter.
Oct 3rd 2013
Whether you're interested in videos, trending stories or general lifestyle info, the app allows users to prioritize what they view in a "news stream" format, while learning preferences over time to reflect individualized programming based on personal interests.
If you'd like to share a story, you can quickly push out via email, Facebook and Twitter. Afraid that there's a ton of great material but not enough time to digest it all? No problem; you can also save your favorite stories and videos to access later.
Sit back, relax, and visit iTunes or Google Play to start perusing - and stay up-to-date with everything that matters to you!
For updates and the latest news from AOL, follow@AOLPRon Twitter.