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Nov 16th 2012

AOL UK Wins Two Prestigious IPA Media Owner Awards

Earlier this week, the AOL UK sales team attended the IPA Media Owner Awards, where we won two awards for Most Innovative Online Campaign and Best Partner. Our team was also nominated for the Best Media Owner and Best At Innovation awards.


We won the Most Innovative Online Campaign for our Inspired by Iceland campaign, which was a huge cross-departmental effort in covering editorial, sales, publishing, creative solutions, research, go viral, Advertising.com and communications. It was our first sponsored channel on Huffington Post, the first Project Devil unit to use a live camera feed and our first Pan European campaign using our whole range of advertising products.

The Best Partner award is significant in that it is voted for by the advertising agencies in the IPA Spring and Autumn surveys. In the survey, we were the best received online publisher with agencies, marking a return to the top spot. The judges praised AOL stating:

"To understand why AOL does so well, you only need to look at the breadth and strength of their performance across all questions on the Spring and Autumn 2012 surveys. It is difficult to find any criteria in either survey where AOL does not appear in the Top Five places."

To learn more about what AOL UK Advertising can do for you, click here.

Mar 28th 2012

AOL Advertising UK Jumps to Third Place in IPA Spring 2012 Survey

The AOL Advertising team in the UK is celebrating another jump in the bi-annual Institute of Practitioners in Advertising (IPA) Digital Media Owners Image Survey.

Today the IPA announced that AOL Advertising has jumped to third place overall in the Spring 2012 survey, quite a feat seeing that 24 months ago the business was ranked in fourteenth place. In fact, during that period we rose from fourteenth to sixth to fourth and now third. This great jump can be attributed to a dedicated advertising team that works closely with our agencies and clients to not only understand campaign objectives, but deliver results driven campaigns where the agency is front and center in everything we do.

The latest survey results led Nigel Gwilliam, Head of Digital for IPA, to say that we were the "...most consistently improved performer..."

As well as coming in third overall, the UK team scored highly in the grand majority of categories, including:
  • Understanding client objectives
  • Providing high quality responses to briefs
  • Professionalism in dealing with dispute resolution
  • Easy to contact the sales team,
  • The team that engenders a real sense of partnership with agency

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