We won the Most Innovative Online Campaign for our Inspired by Iceland campaign, which was a huge cross-departmental effort in covering editorial, sales, publishing, creative solutions, research, go viral, Advertising.com and communications. It was our first sponsored channel on Huffington Post, the first Project Devil unit to use a live camera feed and our first Pan European campaign using our whole range of advertising products.
The Best Partner award is significant in that it is voted for by the advertising agencies in the IPA Spring and Autumn surveys. In the survey, we were the best received online publisher with agencies, marking a return to the top spot. The judges praised AOL stating:
"To understand why AOL does so well, you only need to look at the breadth and strength of their performance across all questions on the Spring and Autumn 2012 surveys. It is difficult to find any criteria in either survey where AOL does not appear in the Top Five places."
To learn more about what AOL UK Advertising can do for you, click here.