stylelist posts

Oct 10th 2012

StyleList Tops comScore, Kitchen Daily and Homesessive Gain Momentum

Following the recent relaunches of Kitchen Daily and StyleList, and the launch of Homesessive, AOL's Lifestyle portfolio is already gaining momentum. As reported in today's September comScore Media Metrix, StyleList is now ranked #1 in Style & Beauty. We also moved up six places in the Food category and four places in Home, and moved to #5 in Lifestyle overall.

Today's comScore Media Metrix numbers show our commitment to lifestyle content, and helping people who are looking for real tips and solutions across all areas of the lifestyle space and inspiring their personal style.

The AOL Lifestyle portfolio includes MAKERS, which launched earlier this year, as well as Kitchen Daily, StyleList and Homesessive.

*comScore Media Metrix, September 2012

Apr 24th 2012

AOL Participates in First Digital Content NewFront

In February AOL joined forces with Digitas, Hulu, MSN, Yahoo! and YouTube to bring the first-ever Digital Content NewFronts (DCNFs) to the market. The day has come for AOL to show the market the quality and depth of our offerings, and the level of differentiation we bring to advertisers.

Today, we bring together AOL's clients with leading content creators, distributors and talent in a unique environment that showcases all that we have to offer. Our program focus: Powering Brands through Ideas and Content.

We've seen – from our consumer and advertiser insights – that premium content powers the differentiation that brands are looking for to reach and engage with consumers. AOL powers content and brands through its well-known media properties, including Autoblog, TechCrunch, Moviefone, Engadget, The Huffington Post, Stylelist, MapQuest and Patch. As a part of this, we are deeply committed to original programming and understand the importance of creating a meaningful marketplace for brands with digital content. Given our range of branded, premium, social and video-centric programming, we continue to deliver interesting and valuable experiences to users -which is what advertisers want and need.

This afternoon at the Highline Stages in NYC, AOL will bring together 450 brand advertisers, marketers, agencies and digital and TV media buyers to announce AOL's new slate of video programming, promote original programming producers and casts, unveil a new product and showcase the power and reach of the AOL brand.

I'll be keynoting the event, and program speakers and panels will include:

  • Brand Solutions with AOL's Jim Norton, Head of Sales & Janet Balis, Head of Sales Strategy, Marketing and Partnerships

  • Mega-Trends with AOL's Ned Brody, Chief Revenue Officer

  • Behind Our Content with Jim Stengel, CEO of Jim Stengel Co. and former Global Marketing Officer for P&G (moderator):
    • Michael Hogan, Moviefone
    • Christina Norman, HuffPost BlackVoices
    • David Kiley, AOL Autos
    • Tim Stevens, AOL Tech
    • Susan Kaplow, HuffPost Women

  • Main Stage with Ran Harnevo, Head of AOL Video

We'll also have on stage with us incredibly talented fashion & style influencers like Nina Garcia, Rachel Roy and Erin Fetherston; Michael Eisner, an icon in the American entertainment industry, and Larry Tanz, CEO, Vuguru, as well as the cast of a new web series: Julie Warner, Kristy Swanson, Amy Yasbeck, and Romy Rosemont; and Amy Harris, best known for Sex and the City, will participate in the event experience. And there could be more surprises ...

We are thrilled to be a part of this inaugural event and look forward to many Digital Content NewFronts to come.

Apr 11th 2012

AOL Earns Five Nominations, Thirteen Honorees in Webby Awards

AOL has pulled in an impressive five nominations and 13 honorees for the 16th Annual Webby Awards, sponsored by the International Academy of Digital Arts and Sciences (IADAS). The Webbys, which celebrate Internet and pop culture, are the leading international awards honoring excellence on the Internet. During the awards process, consumers get a chance to choose their favorite online destinations.

AOL's 2012 nominees include:

Online Film and Video
Mobile and Apps
AOL's official honorees include:

Interactive Advertising
  • Corporate Social Responsibility Campaign: AOL Giving Good Charity Campaign (submitted by Blue Collar Interactive)

Online Film and Video
Mobile and Apps
Fans can now vote for The Webby's People's Voice Awards through April 26.

Last year AOL earned a record number of nominations and won in five categories. TechCrunch won the Webby for Best Business Blog; HuffPost Business was named the People's Voice Award for the same category;Engadget was chosen the Webby Award Winner and People's Voice Winner in the Consumer Electronics category, and The Engadget Show was chosen as the Technology People's Voice Winner in the Online Film and Video category.
Winners will be honored in New York in May.

Nov 21st 2011

AOL.com Gets Thankful

Today we launched our Thanksgiving hub at AOL.com/Thanksgiving, bringing all of the great holiday content across AOL's properties to one easy-to-find place. The special-edition hub features news and information from across the Huffington Post Media Group including KitchenDaily, HuffPost Travel, Stylelist, MapQuest and more.

We're bringing consumers all they need to know about the Thanksgiving holiday – from last minute travel deals, to what to wear to the dinner table, to preventing turkey day kitchen disasters. This all-encompassing destination takes the guess work out of the holidays because we want people spending more time with their friends and families, and less scouring the web for recipes, decorating tips and holiday deals.

Additionally, AOL Artist Jason Gnewikow designed a one-of-a-kind canvas called 'Autumn Leaves' especially for the dedicated hub, which joins the more than 120 original canvases in our portfolio.

Wishing you an early Happy Thanksgiving, and be sure to check out AOL.com/Thanksgiving!

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