strategic partnerships posts

Oct 14th 2013

Barbara Pelham Joins AOL as Global Head of WPP

I'm pleased to welcome Barbara Pelham to the AOL Agency Team as Global Head of WPP.

With 25 years of agency and client experience, Barbara is a diverse practitioner with experience in direct, digital, brand, media and experiential marketing. She has worked in many WPP Operating Companies and was a WPP Team Lead – giving her deep knowledge of the entire WPP network. She's led large global teams and has a proven track record of increasing agency revenue and extending client relationships.

Barbara is thrilled to join the AOL Agency Team with the goal of deepening and growing AOL's WPP business relationships through building game-changing strategic partnerships and innovative solutions for their agencies and clients. She has strong, long-standing relationships based on tenure within WPP and has an amazing 'can-do' spirit.

We know Barbara's strong at transforming strategy into reality, and we're thrilled to have her onboard. Please join me in welcoming her to the AOL family!
For updates and the latest news from AOL, follow @AOLPR on Twitter.

Aug 28th 2013

AOL Welcomes Luke Beatty as Head of Strategic Partnerships

I'm excited to announce that Luke Beatty is joining AOL as Head of Strategic Partnerships. In this newly created position, Luke will work with our business development, technology, advertising and content teams to create partnerships that will leverage outside thinking and resources to help build better products and services.

Luke's passion for the industry is coupled with deep roots in the digital media, content and tech spaces. His addition to the team is a great moment for us as we continue to open up AOL's content and capabilities to the best partners in the world.

His background includes Techstars – the world's leading seed fund accelerator located in Boulder – where he was the Managing Director; and Yahoo, where he was a VP and central business lead for its crowd-driven properties: Flickr, Yahoo Local, Yahoo Groups, Yahoo Answers and Yahoo Contributor Network in the Americas.

In 2004, Luke founded Associated Content, an extremely successful venture whose first investor was Tim Armstrong. Known as the first and the largest crowdsourcing content collection platform in the world, Associated Content enabled hundreds of thousands of individuals to publish and generate revenue from the millions of articles, videos and images they contributed and built the web's largest freelancer community and distributed that community's content to media partners including Reuters, Yahoo and Turner. Luke ran Associated Content until Yahoo acquired it in 2010.

We're confident Luke will make a huge impact at AOL and look forward to his leadership. Please join me in welcoming him to the team on September 9.

For updates and the latest news from AOL, follow AOL PR on Twitter.

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