st. jude childrens research hospital posts
Jun 4th 2012
Involving nearly 3,000 employees in 21 offices helping 38+ charities around the world, the most challenging aspect of the event is the sheer scale. "It's a logistical beast of a project," said Ting, "but that's what makes it so rewarding. Seeing AOLers from all different facets of the business come together from social media and corporate communications doing promotion to our facilities team setting up on-site activities to our cause marketing team creating a cause module on the AOL mail sign-in page, we all come together. And at the end of the day, it's all about how we're helping and the impact we are making on others."
With different locations and time zones, the team also relied on site leads to organize the charge on the ground. The site leads were AOLers who volunteered to go above and beyond their normal job descriptions which include advertising execs and office managers, to help rally people and get them involved.
How does AOL pick the charities they will partner with on Monster Help Day? Ting and team incorporate employee feedback from past events as well as looking for causes that employees are already committed to. "What makes Monster Help Day so powerful is when employees personally connect with the community and the cause, leaving the day feeling like they've really made a direct impact," said Ting. "We want to work with causes AOLers are passionate about. For instance, the Denver office is all about sustainability and going green. They worked with Grow Local Colorado to plant a vegetable garden that will in turn help feed the homeless and hungry. The Dublin office created a unique opportunity for developers, graphic designers, photographers, etc. to utilize their skills to help local charities revamp their websites."
Ting executes a number of different events at AOL, from brand activations to global company meetings to community projects. "One of my favorite projects was when we donated a mobile computer lab to St. Jude Children's Hospital. As a digital media company, it was amazing to be able to utilize our resources to help these children and their families connect with one another while going through such a difficult time in their lives." Ting thrives at working on consumer and industry events and the challenge of creating an event from scratch where she can build innovative, fresh, strategic events that achieve the business goals while being original with out-of-the-box ideas. When Ting is not traveling around the globe creating world-class events she enjoys watching her summer TV guilty pleasure "So You Think You Can Dance," reading Game of Thrones, and attempting to survive the Insanity workout.
Dec 1st 2011
The holidays are a time for giving. So there is no better time than now to use your about.me page to support St. Jude Children's Research Hospital. And AOL will donate $1 for every page created or updated to support St. Jude (up to 10,000 pages). Details on the program below, but first, here's why we support St. Jude.
"No child should die in the dawn of life."
These are famous words from St. Jude founder and entertainer Danny Thomas, who opened St. Jude in 1962 with the intention of helping children of all races, backgrounds and religions. At AOL and about.me, we have a deep respect for the amazing impact Danny Thomas has had on children around the world.
No family ever pays St. Jude for care.
St. Jude also covers the cost of travel, housing and meals for each patient and a family member.
"Today, the childhood survival rate for cancer has increased to more than 80%"
But this wasn't always the case. Working together under one roof, St. Jude physicians and scientists have pioneered treatments that have helped push the overall survival rates for childhood cancers from less than 20 percent when the hospital opened in 1962 to 80 percent today. The survival rate for the most common form of childhood cancer, acute lymphoblastic leukemia, has risen from just 4 percent in 1962 to 94 percent today.
What AOL does to helpAOL is a key partner for St. Jude, donating millions in in-kind donations since we began supporting St. Jude in 2006. This year, we donated 20 mobile computing carts so the children can stay in touch with their friends and families. One St. Jude patient used one of the computer labs to Skype with her family back home in Jordan, who could not make it to Memphis to be with her.
What you can do to helpWe've created two new background images and added them to Gallery Backgrounds. If you have already have an about.me page, change your background image to one featuring St. Jude and share with your friends on Facebook, Twitter and your email address book. Or, create a new page to raise awareness for the cause with one of the new background images. For every page that is made to support St. Jude, AOL will donate $1 (up to $10,000).
Here's what one page looks like:
Here's how you can support St. Jude Children's Research Hospital:1. Create an about.me page (if you don't have one already)
2. Change you background to a St. Jude Image (in your image gallery)
3. Update your headline to: "Join me to help St. Jude Children's Research Hospital Find Cures and Save Children"
4. In you bio – write a statement about why you support St. Jude
5. Add a custom URL to your services section that links to the St. Jude fundraising page: https://shop.stjude.org/GiftCatalog/donation.do?cID=13805&pID=19012&sc_cid=tgbnn73&tngsourcecode=THWAOLDO12&plt=THWAOLDO198
6. Share it with your friends and family
7. Share on Twitter, copy in @aboutdotme and @stjude
8. Post on Facebook, tag aboutdotme and stjude
9. Email it to your address book: about.me/share
Please join us in supporting this great organization and cause. And if you know anyone who you think would be interested in supporting St. Jude Children's Research Hospital, please forward this post to them.
Or, you can also help us support St. Jude by Donating Now!
(This post originally ran on the about.me Blog.)
Nov 18th 2011
We are in the business of helping people. Period. Continuing our partnership with St. Jude Children's Research Hospital®, twenty AOLers headed to Memphis, Tennessee, to join St. Jude patients and their families to unveil the new AOL Mobile Computer Lab. Consisting of twenty state-of-the-art mobile laptop carts, uniquely designed to fit conveniently over hospital beds and wheelchairs, the lab's computers can move from room to room and provide an easy and convenient way for patients and their families to stay connected while at St. Jude.
Utilizing the breadth and depth of our assets, we will be highlighting this effort on AOL.com and AOL Mail via the Daily Impact Unit and AOL Impact site. Original content around the event will also live on Huffington Post Impact and Engadget. AOL Impact is our corporate commitment to using all of our best-in-class assets to raise awareness for nonprofit organizations on a national scale, and providing our audience with the tools to take action on behalf of those nonprofits. To date we've provided more than 12 billion pro-bono impressions on behalf of 300 nonprofit partners.
The donation of the AOL Computer Lab also kicks off AOL's participation in the St. Jude Thanks and Giving® campaign, a holiday awareness and fundraising campaign that brings together celebrities, media, and more than 60 corporate partners to ask holiday shoppers to "Give thanks for the healthy kids in your life, and give to those who are not."
Since 2007, AOL has contributed to St. Jude through in-kind promotions and donated ads on the AOL network, as well as donations from AOL users, AOL employees and company matching grants. We hope to continue to push for donations through our various calls to action. To learn more about the partnership with St. Jude and the AOL Mobile Computer lab, please visit the AOL Mail Sign-in page today.
Following today's unveiling of the AOL Mobile Computer Lab, patients and their families were also treated to a private screening of DreamWork's animated adventure, "Puss In Boots."