DoSomething.orgis putting the bite back in the fight for homeless shelter animals, and AOL is rolling up its sleeves to help out. "Pics for Pets" is a social initiative to increase adoption rates in shelters by working with young people, their networks and potential for making and sharing creative works - while saving animals' lives in the process.
We're thrilled to support this initiative across all of our sites, including AOL.com, AOL Mail, PawNationand Patch. We hope to raise awareness of the difficulties faced by shelter animals across the country, and to help make a positive difference to their futures.
Every year, approximately 5-7 million companion animals enter shelters nationwide, and approximately 3-4 million are euthanized - 50% of dogs and 70% of cats - as a result of not being adopted. All too often, the photos which the shelters use to help match a potential pet with an owner, are taken when the animal first arrives, disheveled and frightened. Sadly, these can put families off from adoption.
AOL and DoSomething.org are doing something simple but effective - giving young people the skills to create up-to-date, creative and appealing pictures of animals, share these to their social networks in hopes of finding new homes and a better life for our furry friends.
Launching today and running through November, AOL is running an awareness campaign for "Pics for Pets" across the AOL.com homepage, AOL Mail, Advertising.com network and PawNation and encouraging DoSomething.org's members to blog and spread the message on their local Patches.
Check out DoSomething.org's PSA video above and check out the app.


DoSomething.org
is putting the bite back in the fight for homeless shelter animals, and AOL is rolling up its sleeves to help out. "Pics for Pets" is a social initiative to increase adoption rates in shelters by working with young people, their networks and potential for making and sharing creative works - while saving animals' lives in the process.

We're thrilled to support this initiative across all of our sites, including AOL.com, AOL Mail, PawNation and Patch. We hope to raise awareness of the difficulties faced by shelter animals across the country, and to help make a positive difference to their futures.

Every year, approximately 5-7 million companion animals enter shelters nationwide, and approximately 3-4 million are euthanized - 50% of dogs and 70% of cats - as a result of not being adopted. All too often, the photos which the shelters use to help match a potential pet with an owner, are taken when the animal first arrives, disheveled and frightened. Sadly, these can put families off from adoption.

AOL and DoSomething.org are doing something simple but effective - giving young people the skills to create up-to-date, creative and appealing pictures of animals, share these to their social networks in hopes of finding new homes and a better life for our furry friends.

Launching today and running through November, AOL is running an awareness campaign for "Pics for Pets" across the AOL.com homepage, AOL Mail, Advertising.com network and PawNation and encouraging DoSomething.org's members to blog and spread the message on their local Patches.

Check out DoSomething.org's PSA video above and check out the app.