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Oct 1st 2012

AOL Canada Joins in Huge WE Day Event in Toronto



More than 20,000 young people turned out last Friday in Toronto for We Day, an event that aims to empower and inspire Canadian youth for social change, and AOL Canada and HuffPost Impact Canada were proud to be part of it. For the second year in a row, we partnered with Free the Children, which sponsors the annual event in Toronto and other Canadian cities.

HuffPost Impact Canada's "Be the Change" campaign featured a video booth activation for attendees to voice what they will do to drive social change locally, nationally or internationally. You'll find extensive coverage of We Day on HuffPost Impact Canada, including exclusive interviews with speakers and performers Nelly Furtado, Martin Sheen, Romeo Dallaire, Shawn Desman, Jennifer Hudson and Justin Trudeau, along with a We Day big page specific to the event.

We'll also participate in We Day in Vancouver on October 18 and Calgary on October 24. In support of Free the Children earlier this year, AOL Canada raised $25,000 to Adopt-a-Village in Kenya and sent seven employees to Africa to support the construction of a local school. AOL is very proud of the partnership and will continue efforts to support the Free the Children organization.

Check out full coverage of the event here, and the video below.


Jun 21st 2012

AOL NYC Interns Get "Social"


Memorial day has come and gone, signifying that summer has officially begun! Instead of relaxing by the pool or soaking in the sun, approximately 100 interns have joined the bustling AOL team in our NYC offices this summer. Interns from around the nation can be found gaining valuable work experience in a wide variety of ways, whether it's spending time as associate editors at The Huffington Post, contributing to the AOL On Network's Ad Operations & Reporting team, or assisting the AOL Events team with the annual Cannes International Advertising Festival!

On Wednesday, June 13th, to kick off a fun summer of Intern Event Programming, nearly 50 interns gathered to learn more about Social Media from AOL's Director of Social Media & Internal Communications, Matt Knell. Matt and his social media savvy intern, Sarah Cooley, enlightened the crowd on what social media means to a business vs. an individual, as well as how different AOL brands and projects are best utilizing social media. Interns were particularly interested to learn that engagement and interaction numbers (i.e. "Facebook shares" and "retweets") are considered more important in determining social media's value than the number of Facebook "likes" or Twitter followers.

Following Matt's presentation, interns had an opportunity to munch on Baked by Melissa's Cupcakes while meeting fellow interns from teams with whom they might not typically work. AOL On Network's Paul Cooney (Fordham) and fellow intern Ally Shapiro, (Vanderbilt) who works on the Heidi Klum website, swapped stories about their contrasting experiences thus far, while Studio Now's Cooper Rowe (University of Kansas) and Huffington Post Celebrity's Chris Murphy (Princeton) discussed the best things to do in New York City this summer.

Interested in joining the AOL team for a summer or long term? Check out our careers page here.

Apr 30th 2012

Carla Buzasi and HuffPost UK Scoop British Media Award!

Carla Buzasi, Editor-in-Chief of The Huffington Post UK, has scooped the top individual award -- Media Innovator of the Year -- at the British Media Awards, recognizing innovation and excellence across the British media industry.


The judges deemed that Carla and The Huffington Post UK showcased a mixture of old-fashioned and modern editing, "incorporating original reporting and comments with a chorus of contributions from the audience in real-time." The Huffington Post UK was also highly commended in the 'Social Media and Marketing Innovation' and 'Digital Media Innovator of the Year' categories.


"I'm very proud that, just nine months after launch, HuffPost UK is being recognized in this way. The team works tirelessly to ensure we're creating the very best original reports, news stories and blogs, and it's great that the rest of the British media scene are sitting up and taking notice," Carla said.


Last November, The Huffington Post UK was honored by the Lovie Awards with a Gold Award in the news category.

Apr 9th 2012

Help AOL "Make the Stage" at Internet Week




Where's the one place that journalists, advertisers and hilarious Internet memes gather each Spring? Internet Week New York, of course! This year's conference will be held May 14-21, and in the spirit of the open web, IWNY is putting the power in the hands of the people.

As part of their extensive schedule of programming, IWNY has held 8 panel slots open allowing industry experts to Make The Stage by submitting their own panel ideas in the following areas: Advertising, Entertainment, Fashion & The Arts, Impact, Mobile, Social Media, Start Ups and Technology.

This year, AOL has submitted two panels that are up for voting:
  • "Building Social Content & Taking It Places" - A look at how AOL is uniquely positioned to create social content by mixing premium content and conversation with AOL's Senior Vice President and Head of Sales Strategy, Marketing and Partnerships Janet Balis.
  • "True Tales From The Interest Graph: Big brand perspectives on how to leverage what people like" – Join AOL's Social Media Director Matthew Knell, along with Katie Richman from ESPN, Katie Morse from Billboard Magazine and Katy Kelley, VP at Cohn and Wolfe, for a panel called focused on how big brands are starting to use the new generation of interest graph sites (such as Pinterest, Tumblr, and Instagram) to focus their communications on things people like.
Now, we'd love YOUR help to make these panels happen! The panels that receive the most votes will secure spots on the Stage at Internet Week NY.

To vote for "Building Social Content & Taking It Places", click here.

To vote for "True Tales From The Internet Graph", click here.

Please note, you will be required to create a login/password and users are allowed to vote only once.

Learn more about Make the Stage and Internet Week 2012 here, and stay tuned for more news about AOL at Internet Week NY in coming weeks.

Mar 6th 2012

What to Watch at SXSW 2012 Interactive

It's that time of year again when thousands of the world's most creative digital minds descend on Austin, Texas for networking, inspiration, and a little bit of BBQ. I'm talking, of course, about SXSW, the conference that brings like minded people from the worlds of digital, music and film together each March to commiserate over thousands of panels, screenings, and live performances covering a whole wealth of different topics.

I'll be joining a small team of AOLers who will be in Austin for the Interactive portion of the conference, and we'll be posting dispatches from the event here and on our Advertising blog as well. (We'll also be hosting an Artist Showcase for AOL Music on March 15th, but we will share news around that event soon!)

Before we get started, if you're lucky enough to attend, I'd recommend that you utilize a scheduling tool like Sched's Unofficial SXSW Guide, presented by our friends at MapQuest Vibe, the native SXSW Go App, available for iPad, iPhone and Android, Blackberry and Windows Mobile 7 or Lanyrd, which helps you figure out which panels your friends are attending. All of these apps will help keep track of where you need to be, and when, as you bounce around all 15 different SXSW campuses spread throughout the city of Austin. If you're attending for the first time, check out SXSW's First-Timer's Guide to SXSW, and buddy up with someone who has gone before. It is extremely helpful!

Without further adieu, here are my suggestions for panels to check out to get you started (all require a SXSW Interactive badge unless otherwise noted)!

March 8th | March 9th | March 10th | March 11th | March 12th | March 13th


March 8th:

March 9th:

March 10th:

March 11th:

March 12th:

March 13th:
  • 11:00am at Sheraton Austin: Media professionals from The Week, New York Observer, Ad Age, and Slate discuss a key question of our time: Is Aggregation Theft?

There are tons of other events that are worth attending (I am still filling up my calendar), so I encourage you to view the full SXSW schedule by clicking here and adding your favorites!

Stay tuned to updates from SXSW Interactive 2012 by following me on Twitter, following #aolsxsw, @AOLAdvertising and @AOLPR on Twitter for the latest content updates from panels, and daily updates during SXSW Interactive on this section of the blog. Hope to see you there!

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