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small business posts

Nov 24th 2012

AOL is Proud to Support Small Business Saturdays

Think the best time for holiday shopping is limited to Black Friday and Cyber Monday? Allow us to add American Express' Small Business Saturday to the list. For the past three years American Express has been the founding partner of this national initiative, helping small businesses get what they need most: customers.

Small Business Saturday provides marketing tools to small business owners to help them get the word out to customers and to encourage them to make the best use of this day. Shoppers will be given special offers and information on how they can spread the word to support their favorite small businesses. Sound good? We think so.

AOL is proud to support Small Business Saturday and hopes you will too. Being a part of Small Business Saturday is easy - just shop, share, and rate the small businesses in your community today. Click here to learn more.

Jun 4th 2012

Patch Launches New Initiative for Small Businesses


From the day I started at Patch over four years ago, we realized that small businesses (SMB) were an underserved and misrepresented group. Much of the information presented about them online was incorrect and their online opportunities were confusing and limited. To effectively represent local communities, we knew you had to start with the local businesses and places that comprised them. As a result, we proactively - and painstakingly - collected information about every small business and place in every community we covered. We built comprehensive local business directories which we offered to businesses free of charge, enabling SMBs to claim their listing and market themselves to their communities through Patch. We also provided a dedicated SMB support team to address their unique questions and needs. When an SMB calls or emails us, someone is here to help them.

Today, in announcing "Patch Partners," we are reinforcing our commitment to Patch advertisers, and to small business owners everywhere. Why? Because at Patch we know that small businesses have more at stake in local communities than most. They not only live in these communities, they've invested in them, and in themselves. They're truly the fabric that binds strong communities together. Small businesses also have a unique set of needs and challenges that are frequently overlooked by traditional media. We're in a great position to help them. Small businesses are a major audience for us; they're "power users" on Patch. When it comes to commenting, uploading and engagement, they're one of our most active user groups. We view them as essential partners in growing local commerce and community. We hope "Patch Partners" will not only further empower small businesses to reach their most valuable customers, but enrich and inspire them by connecting them to each other, to successful businesses within the Patch network, and to nationally recognized entrepreneurs and businesses that have successfully built their brands and businesses into global successes.

To learn more about this announcement, read the full press release here.

Nov 21st 2011

Patch Plays a Big Role in AmEx's Small Business Saturday®

Supporting small businesses has been a cornerstone of Patch's mission since our launch more than two years ago. From free business listings on every Patch site, to a suite of tools that can be accessed through a business owner platform, Patch serves as a small merchant's concierge to the web. In addition, there's no other hyperlocal news and information platform that also offers a "feet on the street" sales presence in all regions. That's why AmEx's Small Business Saturday® is a perfect fit for Patch - and why we're honored to be a part of it for the second year.

Small Business Saturday®is dedicated to supporting small businesses on one of the busiest shopping weekends of the year: the two days after "Black Friday." We are uniquely able to bring visibility to the principle of "shopping local" - because local is what we're all about! In the days leading up to Small Business Saturday, all Patch sites will offer a "countdown ticker," as well as a sitewide Small Business Saturday®skin to help build users' awareness of the event and the local businesses involved. Patch is also offering free local ads and free "Deal of the Day" placements to small businesses for the week leading up to Small Business Saturday®, as underwritten by American Express. And naturally, Patch is offering one of the things we're best at: editorial content. Patch will profile small businesses and their owners and post blogs by these local business owners across all 850+ sites.

Not only that, all local businesses that are part of the Patch "Places" directory will be sent a link to AmEx OPEN's Small Business Saturday® website, through which they can activate their status as a Small Business Saturday® participant; new businesses in each town will be approached by the Patch sales team to help them claim their free business listing and sign up for Small Business Saturday.

Our counterparts at the Huffington Post Media Group will be supporting Small Business Saturday® across several of its brands, including MapQuest (which will feature a Small Business Locator for the entire month of November) and The Huffington Post (editorial content supporting the mission of Small Business Saturday®).

Small Business Saturday®is as Patchy as it gets, and we're really excited to support the cause this holiday season. Take a look at Small Business Saturday® in action on one Patch site here.

Go Patch - and go shop local!

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