Think the best time for holiday shopping is limited to Black Friday and Cyber Monday? Allow us to add American Express' Small Business Saturday to the list. For the past three years American Express has been the founding partner of this national initiative, helping small businesses get what they need most: customers.

Small Business Saturday provides marketing tools to small business owners to help them get the word out to customers and to encourage them to make the best use of this day. Shoppers will be given special offers and information on how they can spread the word to support their favorite small businesses. Sound good? We think so.

AOL is proud to support Small Business Saturday and hopes you will too. Being a part of Small Business Saturday is easy - just shop, share, and rate the small businesses in your community today. Click here to learn more.