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Feb 17th 2012

Video & Social: The Perfect Soul Mates


Mads Holmen, Planning Director at goviral, took the stage with a full house at Shoreditch Studios yesterday to explore the area of branded video distribution and discuss the ingredients that make content social.

Having worked at goviral since its early days, Holmen gave Social Media Week attendees (a mix of media agencies, publicists and bloggers) a background on goviral, and explained the growth in the video market place since the launch of goviral in 2006.

Mads then launched into a full-fledged interactive session with the audience sharing some examples of great branded content from around the world to establish best practices. This included strong recurring campaigns such as Gatorade Replay, and videos from leading brands such as Samsung and Nike.

Some of these best practices include:
  • Always aim at creating instant attraction. The first 10-15 seconds should create curiosity and interest!
  • Make sure you are telling a story. Be creative or original but make sure the video has a flow and don't drop in to periods where users could be tempted to look elsewhere.
  • Don't give away everything first and leave users with a flat feeling in the end! While remembering to engage users try to build up your video as if you were telling a story

And what other factors contribute to making great content you might ask? Spend time and effort defining your production and format. Do people know it is you just by the touch and feel of the video alone? Answer this question and you can provide a great user journey.

Jan 17th 2012

AOL HD Teams with Sony to Bring Online Video to the Living Room


Today, we're truly excited to deliver AOL's high quality content to even more homes around the world with the launch of the our AOL HD app, now available for download on Sony's Internet TVs and Internet TV Blu-ray Disc Player. Sony is the latest connected device to feature the app, which takes AOL's incredible collection of high-definition video content from the Web to the living room. With the click of a remote, users can discover new tech, lifestyle, celebrity and entertainment content updated daily from across the Huffington Post Media Group, including Engadget, TechCrunch, Translogic, Moviefone, Huffington Post Celebrity and AOL Music's full CD Listening Party (CDLP).

With this latest announcement, more living rooms than ever will have access to our content. Sony joins Samsung, Google TV, Roku, Boxee, DivX TV and Yahoo! Connected TV among those already offering AOL HD content. To learn more about our offerings, please read the full press release here.

Oct 28th 2011

AOL HD Expands Its Reach



Attention Connected TV fans! AOL HD is now available for immediate download on Samsung Smart TV and Google TV platforms. Originally launched in July on Roku, Boxee, DivX TV, and Yahoo! Connected TV, we're now excited to bring our programs to even more living rooms across the world.

AOL HD features some of your favorite content from across AOL Huffington Post Media Group, including gadget and tech news from sites like Engadget, TechCrunch and Translogic; celebrity news and interviews from franchises like Moviefone and Huffington Post Celebrity; and cooking, lifestyle and home improvement videos from celebrities like Eric Stromer, Sam Talbot and Carter Oosterhouse. In addition, you'll be able to listen to albums from some of your favorite new artists before they are released on AOL Music's CD Listening Party.



To learn more about Samsung Smart TV, visit Samsung's SmartTV website. To learn more about Google TV, visit GoogleTV.com.

Want to install AOL HD? Visit AOLHD.com for instructions for all supported devices.

To learn more about AOL HD, please read our press release.

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